Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof returns to share how marketers should approach SEO updates like EEAT, SGE, LLMs and more.
Kyle Roof is the co-founder of Internet Marketing Gold and PageOptimizer Pro and he's the Lead SEO of High Voltage SEO. Kyle is also one of our most popular guests on Content Marketing, Engineered. The last time he was on the podcast was two years ago and wow, have things changed in the SEO landscape since then.
I was thrilled to have him back on to discuss all the recent updates and themes of the SEO industry, from Google's Search Generative Experience (SGE), E-E-A-T guidelines, Multimodal Search, optimizing for Large Language Models (LLMs), and Parasite SEO strategy on forum sites like Reddit, Quora, and Medium.
We talk about the impact of the Helpful Content Update, if pillar pages are still relevant, author authority and how important it is to signal to Google that a real person wrote your content.
We finish the episode with one truth: Successful SEO is still in large part about understanding the foundations of SEO: Semantics HTML (Htags), inbound links, entities, winning longtail keywords, etc.
Resources
- Connect with Kyle on LinkedIn
- Connect with Wendy on LinkedIn
- Related Episode: Using a Data-Driven SEO Approach with Kyle Roof
- Related Episode: The Evolving Search Landscape of 2023, From E-E-A-T to AI
Connect with TREW Marketing
- Learn About TREW Marketing
- Order the book! Content Marketing, Engineered
- Connect with Wendy
- TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.