Love them or hate them, online reviews are unavoidable. If you want to earn customers online, you need to be playing the online reviews game - it is as simple as that.
Now more than ever, your prospective clients are using online reviews from complete strangers as an integral part of their decision-making processes when selecting what company to work with - and it is happening with virtually every single contractor and home service business type.
Whether someone is doing a general search online for a service you offer or if someone was explicitly referred to you and they are looking you up online - chances are one of the first things someone will see during their search are online reviews (or the lack thereof!) about your business.
Snap judgments about you and how your business operates are made from your review count and rating averages - so it is absolutely vital that you are actively improving your online review presence.
Full text of the episode: https://www.footbridgemedia.com/marketing-tips/the-influence-of-online-reviews-on-contractor-and-home-service-business
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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.
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