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March 14, 2024 56 mins

In this week's episode Jim has a fascinating conversation on sales and persuasion  with neurolinguistics master, author and hypnotist Paul Ross. They talk about Paul's start as a pick up and seduction coach and rise into  sales and negotiation coaching  thought leader.  Paul discusses the importance of language in sales, being a contrarian, the number one reason why prospects do not trust themselves to purchase and how the subconscious mind drives the sale.

"A mind with too many options has no reason to choose one over the other" Paul Ross

If you want to learn more about Paul visit his website:
You can watch a tesimonal from one of his clients here: paulrossresults.com
and if you want to read his new book "" here is that amazon link: The Subconscious Sales Advantage: How to Increase Your Sales 30% or More in Only 90 Days!



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