In this podcast episode, we feature Simran Kaur, the co-founder of Pounce Agency, who shares her inspiring journey from Malaysia to establishing a successful digital marketing agency in Sydney and its expansion back to Malaysia. Simran's story begins with her moving from Malaysia to Australia as a teenager. Her time at Taylor's College and the University of Sydney is explored, highlighting how she balanced her studies with various jobs, laying the foundation for her career in marketing.
Simran recounts the early days of Pounce Agency, started in 2016 with just $10,000 in savings. The discussion delves into the challenges she faced, the rapid growth of the agency, and how her networking skills and market understanding were crucial to its success. The episode also touches upon her experiences in the male-dominated tech industry, focusing on navigating gender biases and the importance of working with clients who share her values and respect.
Key milestones for Pounce Agency are discussed, including securing Panasonic as a major client. Simran opens up about her personal growth, including marrying her business partner Rex, and how their partnership has been integral to the agency's success. The strategic decision to expand Pounce Agency to Malaysia is covered, highlighting Simran's insights into the establishment of Pounce Agency Malaysia and its early successes.
Simran offers valuable advice to Malaysian entrepreneurs aspiring to start a business in Australia, emphasizing the need for thorough research, engaging with local networks, and understanding market dynamics. The podcast concludes with Simran reflecting on her journey, blending personal anecdotes with professional advice, and sharing her vision for Pounce Agency in the digital marketing world.
Listeners are encouraged to listen to the full interview with Simran Kaur to gain a deeper understanding of her journey and insights into bridging diverse markets across continents.
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