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April 8, 2021 35 min

Ryane Bohm recently joined Gong as their new Director of Product Marketing. In this episode, Ryane shares what her onboarding experience has been like, along with lots of great insight related to product marketing. Listen as Ryane dives into how to be effective when leading product marketing, how to know and understand your buyers, and how to best collaborate with product, marketing, and sales teams. Check out these other resources! DemandGen Resources Hub: DemandGen Blog: DemandGen TV:  Manufacturing Demand book:

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