Designing A Game-Changing User Experience, Presented by SAP

Designing A Game-Changing User Experience, Presented by SAP

The impact of design and user experience (UX) on business success is profound. Game-changing user experiences are the number one way to ensure customer satisfaction and enduring loyalty in today’s competitive marketplace. Design, however, is much more than the way a product looks. More importantly, it is how it works and how it feels. Whether that’s using a smartphone app, creating a purchase order, or evaluating the success of your corporate strategy, how people experience your products and services has a direct and significant impact on your brand perception and corporate revenue. Hands-free user interfaces, inclusive design, conversational ux, artificial intelligence and more are shaping the way people work today and will work in the not-too-distant future. Listen in as leading experts in design and business discuss how today’s advances in user experience will affect tomorrow’s workplace.


October 1, 2019 52 mins
The buzz: “There is no doubt that as learners we express our preferences for the type of learning we like to engage in, but until the research tells us differently, we should at least consider designing for the brain and not the learning style. But the brain is so intricate...where do we start?” (Jon Kennard). A fascinating area of neuroscience focuses on interpreting signals from the brain through mobile headsets that gauge our at...
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The buzz: “Customer experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical, and spiritual” ( Imagine being able to see who your customers are, what application they’re using, where they are clicking, how they feel as they interact with your product. Now you can! Experience management combines experience (X) data with operational (O) data and uses enhanced an...
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The buzz: “Countless hours aligning components, fixing broken page layouts, and documenting interaction patterns eventually led to a design resource for teams to use.” (Jeremy Bloom). If your design team is still using traditional style guides and design templates, you’re probably not managing design at scale. Solution: a comprehensive “design system” with pre-defined approaches. Sounds great, but adoption may be slow for multiple...
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The buzz: “If one does not consider ethics an integral part of the design profession, they shouldn’t be designing anything whatsoever” (L.Lukka). In this fourth industrial revolution, a wave of new technology and business models will transform our society and corporations. With Artificial intelligence is its center, this transformation holds both exciting potential and formidable risks. What are the implications of AI for business?...
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The buzz: A McKinsey study found that design-led companies had 32% more revenue and 56% higher total returns to shareholders compared with other companies” ( If you think design is just about making things pretty, think again. In software design, the “hard monetary” gains include user productivity, fewer errors, lower training and support costs. Non-monetary benefits include user satisfaction, customer loyalty,...
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The buzz: When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?” (Billy Gregory). The World Health Organization estimates one billion people, one in seven, live with a disability. Per the UN Convention on the Rights of Persons with Disabilities, access to information technology is a basic human right. Whose responsibility is it to eliminate disability barriers in workplace software? Enterprise...
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