Episode 42 - Diversification, Expansion, and Education - William Lara, Jerry Grant, Ryan Griggs

We begin our series of episodes we recorded at MTE 2024.

In this episode, the hosts and guests discuss various topics related to the detailing industry. They talk about the importance of diversifying services and expanding into new areas, such as the corrosion industry. They also discuss the rise and plateau of ceramic coatings and the need for education and collaboration within the industry. The hosts emphasize the importance of branding, presentation, and building relationships with customers. They also highlight the role of websites in marketing and the benefits of using Detailers Roadmap for website development. The episode concludes with a discussion about the Detailing Summit Miami and the importance of creating events for detailers to come together and support each other.

Takeaways

• Diversifying services can help detailers expand their business and reach new customers.
• Education and collaboration are key to the success of the detailing industry.
• Branding, presentation, and building relationships with customers are crucial for a successful detailing business.
• Websites play a vital role in marketing and attracting customers.
• Creating events and meetups for detailers can foster collaboration and support within the industry.

Chapters

00:00 Introduction
00:47 Introductions and Business Focus
03:04 The Importance of Diversification
03:34 The Stability of the Corrosion Industry
04:26 Expanding Services Based on Customer Demand
05:12 Educating Customers on Different Products and Services
06:12 The Rise and Plateau of Ceramic Coatings
06:29 The Importance of Educating Customers
07:29 The Purpose of Different Products and Services
08:29 The Importance of Branding and Presentation
09:27 Building Relationships and Collaboration in the Industry
10:27 Overcoming Ego and Fostering Collaboration
11:27 The Importance of Listening to Customers
12:23 Creating an Experience for Customers
13:59 The Role of Websites in Marketing
18:08 The Value and Presentation of Services
19:28 Understanding Customer Needs and Wants
21:19 The Importance of Follow-Up with Customers
23:36 The Role of Detailers as Therapists
24:54 The Benefits of Detailers Roadmap Websites
28:21 The Detailing Summit Miami
30:03 Creating Events for Detailers
31:37 Expanding Meet and Greets to Different Locations
34:09 Building Relationships and Supporting Detailers

Get your one-stop success solution at www.detailersroadmap.com!

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