EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications
B2B sales often involve big-ticket items. But big-ticket doesn’t always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider, so we understand the benefits and challenges that that entails.
In this episode, Andrew Brown walks us through some of the practical, actionable advice from his new book, Get Referred: How to Increase Sales Velocity, Volume and Value.
- Learn the benefits and business case for B2B referral programs
- Hear about ad hoc, value-added reseller and managed referral programs
- Understand why your employees and customers may not be your best referrers
- Explore barriers like the babysitter effect and reputation risk
- Discover B.R.I.D.G.E – a quick guide to successful referral relationships
See the full transcript HERE
Get the book Get Referred: How to Increase Sales Velocity, Volume and Value HERE
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