Digital Trailblazer Podcast

Episode 51: When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches and course creators who have bigger audiences, more brand recognition, proven funnels and processes, and overall, just better marketing.

That being said, you can always win clients and customers by simply making a closer, bett...

Episode 50: Branding is one of those things that you need to work on, but the problem with what most online business owners do is that they focus on the wrong things at the wrong time.

There are part of your brand that are necessary at the beginning of your entrepreneurial journey, and other things that you really shouldn’t consider doing until you’re bringing in multiple 6 figures a year.

In this episode, Bijal P...

Episode 49: Most online business owners who have a digital products business (i.e. coaches, course creators, etc) don’t typically have a real “exit strategy”.

Some coaches & course creators plan on just making a bunch of money and then just quitting when they’ve decided they’ve made enough money (or just get sick of it), and others have just never even stopped to think of an exit plan.

But what if you could ac...

Episode 48: You can only build your online business so far before your revenue hits a plateau, and the only way you can continue to grow is by hiring a team to run parts of your business for you.

The problem that a lot of solopreneurs run into is that they either find a cheap VA from overseas that produces low-quality work, or you pay a high price for a US-based VA in order to get an acceptable level of work.

In t...

Episode 47: Nobody wants to invest months (or even years) into creating an online course or coaching program just to find out that nobody wants to buy it… yet that’s exactly what many first-time online business owners do.

They spend 6-12 months or more to create a complete, well-polished online course, and then they “launch” and get zero sales.

In this episode, Jeremy Shapiro explains how you can validate an offer...

Episode 46: Building your online business by hoping your content “goes viral” is like planning your retirement by hoping to win the lottery.

Not only is it incredibly unlikely to happen, but it’s also the SLOWER way to find success.

What you need is a simple strategy that is predictable and reliable that gets you to your goal as fast as possible.

In this episode, Kelly Leardon explains her simple Instagra...

Episode 45: There are a lot of hypey marketing gurus out there claiming that their ONE secret strategy is all you need to instantly create a million dollar online business.

The truth is that if you want to generate consistent, reliable, predictable revenue with your online business, you need 3 key strategies working together.

If you’re missing any of these three, then your sales will be seldom and inconsistent at ...

Episode 44: It’s no secret that typical “VSL to Book-a-Call” Funnels are currently suffering from high ad costs and low show rates.

Outrageous promises and too-good-to-be-true guarantees have taken a good concept and made the target audience so skeptical of them, that the ROI is almost impossible to realize right now.

So, what’s the next strategy you should be pivoting to that will generate quality leads that actu...

Episode 43: There are lots of ways to generate traffic with social media content… livestream videos, stories and reels, image posts, and the list goes on.

The problem with most social media content is that it only stays visible in the timeline for a few days and then it never gets seen again, so you have to keep creating more and more of it.

But imagine being able to create a piece of content once, and it generate...

Episode 42: Knowing how to put together a basic lead generation funnel is absolutely fundamental to your success as an online business owner. It’s one of the very first things you should learn how to do, and it’s one of the things you will always use in your business.

However, there are many other ways to generate leads aside from your typical PDF download.

By using quizzes to generate leads, you’re doing much mor...

Episode 41: There are a lot of questions when launching your online course…

-How do you get people to register for your webinar?
-Should you launch with a webinar, or do a challenge instead?
-How do you get more people to attend live?
-What’s a good sales conversion rate?
-How do you get more people to buy after the webinar is over?

In this episode, John Mendez discusses how he launched his offer – he talks ...

Episode 40: When it comes to starting an online business, there are a lot of things you can do… a lot of people get started with something like Network Marketing or Affiliate Marketing. Others create an online course or a coaching program.

Another type of online business you can start is a web design agency… but the catch is that you typically need to have some kind of expertise or skill in order to do something like that....

Episode 39: Every online business should be creating content. The problem is that when you create content, you can open yourself up to legal liabilities you may not be aware of.

In this episode, Gordon Firemark explains how to use disclosures, disclaimers, trademarks, copyrights, and other legal tools keep your business safe from legal trouble.

About Gordon Firemark: Gordon is a lawyer who specializes in entertain...

Episode 38: There are a bunch of strategies being taught right now that are working for different types of businesses… webinars, email marketing, Facebook groups, challenges, Facebook ads, TikTok ads, YouTube ads, podcast guesting, networking and collaborations, and the list goes on and on.

The problem is that most online business owners implement new strategies like they’re throwing spaghetti on the wall, and as a result,...

Episode 37: Imagine being able to bring on clients by the dozens or even hundreds at a time. Selling your coaching program to corporations can be an efficient and profitable way to grow and scale your online business.

But how do you get corporate clients? How much should you charge? How do you deliver your coaching?

In this episode, Marcy Morrison explains how she finds corporate clients and sells her coaching pro...

Episode 36: Are webinars and challenges dead? No… but they certainly don’t have the effect that they used to.

It’s more expensive to get registrants, attendance rates are down, it’s difficult to get people to engage…

There are so many marketers are using those strategies now that there’s a built-in resistance to them in your audience.

So, what’s a strategy you can pivot to right now that will instantly in...

Episode 35: If you’ve been around for a while, you probably remember when Facebook Messenger marketing and Messenger Ads were the hottest thing in the online business space.

You could get super-responsive, highly-engaged leads for dirt cheap and practically print money for your online business.

But, as with every great strategy, marketers ruin everything, and the platform started to be abused and exploited.

Episode 34: The old adage that “content is king” isn’t necessarily true anymore… at least not in the way it was true in the early 2000’s.

Now, every online business is creating content and it’s not the differentiating factor anymore. Rather, it’s a necessity.

So if you need to create content for your business, you want to do it bigger and better than your competition.

In this episode, Claudia King tells u...

Episode 33: Everyone wants to make more money by doing less work. If you’ve got an online course or coaching program, the best way to do that is to charge more money and work with fewer clients.

That sounds good in theory, but in practice, most people have issues with figuring out exactly what to offer that they could charge that much money for. Not only that, but they also struggle to find the types of clients that are wi...