Digital Trailblazer Podcast

Episode 69: Therapists, counselors, nutritionists, personal trainers, etc… there are many types of service providers who spend years in college to earn an advanced degree just to go to work for another company, putting in 40-60 hours a week, just to earn what a manager at McDonalds makes.

This leads to high stress and burnout in many of these professions.

In this episode, Denielle Rigoglioso explains how therapist...

Episode 68: One of the keys to scaling a high ticket coaching, consulting, or agency business is raising your prices… but just how “high-ticket” can you go?

A lot of that depends on the type of client that you’re going after.

In this episode, Barbara Weaver Smith teaches us her “whale hunting” method for landing huge corporate clients that pay up to 10x to 20x your current rates.

You’ll learn everything f...

Episode 67: One of the biggest pain points of selling high ticket offers is having to do sales calls. Not only are you having the same conversation with every single prospect one at a time, but you can only scale sales calls so far before you need to start hiring a sales team.

In today’s episode, Justin “J” Boyum teaches us his virtual event strategy for selling high ticket coaching in a one-to-many setting without having ...

Episode 66: One of the biggest problems online business owners face is that nobody knows that they exist.

You might have an amazing product or service that you offer, but if you can’t get exposure and traffic to your offer, then you really don’t have a business.

In this episode, Frank King reveals his secrets for getting on one of the biggest stages in the world to get the word out about you and your business, AND...

Episode 65: When it comes to scaling your online business, a lot of the strategies out there are focused on simply bringing in more traffic, or implementing some new marketing gimmick that never really lives up to its promises.

The truth about scaling is that it really depends on your specific situation, and focusing on the wrong strategy at the wrong time can actually decrease profits instead of increase them.

In this episode, Todd ...

Episode 64: Everyone thought that A.I. would be taking over the boring, menial, low-level jobs in society. But now that A.I. is here, we’re finding out that instead, it’s doing creative work, writing content, giving expert advice, and taking over the high-level skilled jobs with things such as AI generated photos, videos, content, search results, and more.

You can even train an AI version of yourself to do much of your coa...

Episode 63: It’s a well know statistic in the marketing world that only about 3% of your audience is ready to buy and join right now, which means that 97% of your audience is going to say NO the first time you present your offer to them.

The problem is that most online business owners hear “no” and they think it means “no, not ever” and they give up and move on.

Meanwhile, the most profitable and successful busine...

Episode 62: There’s nothing worse than spending months, if not years, developing a well thought out, comprehensive online course or coaching program just to find out that nobody is really interested in buying it.

…or, that there’s no way to be profitable with your offer because the cost of your advertising is too high due to the audience you’re targeting.

…or that you’ve created a great program, targeting the righ...

Episode 61: There are a lot of different stages that you can speak on, and different stages will help you achieve different goals.

Some people want to get paid to speak.

Others are willing to speak for free as long as they can sell something from stage.

And others are happy just to build brand recognition and gain authority from speaking on stage and generate some leads for their business.

Whatev...

Episode 60: Two things that need to happen before you can make a sale are generating the lead, and building trust and rapport (i.e. nurturing your audience).

Those are also two of the most difficult hurdles online business owners have to overcome when starting their businesses.

But what if you could be dropped into a situation where the leads had already been generated and they instantly recognized you as a leadin...

Episode 59: One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start.

Some people will tell you that you should start with a high ticket offer because you can make more money with fewer sales. Then, you can work your way backwards and build out some lower ticket front end offers later.

...

Episode 58: Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic.

It’s becoming more difficult to get people to register, more difficult to get people to show up every day, and more difficult to convert participants into customers and clients at the end of the Challenge....

Episode 57: Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on TikTok.

And what people are finding is that you can make some good progress with those strategies, but you eventually plateau at a certain point and your account stops growing despite pumping out new content every day.

Episode 56: Strategies that people were using in 2020 are no longer working in 2024. Conversion rates are down, fewer people seem to be buying, and it seems like your audience has become immune to marketing strategies that used to work really well just a few short years ago.

That being said, there are still online businesses out there that are doing really well.

So, what’s the secret?

In this episode, Mar...

Episode 55: It’s a well known fact in business that people will only buy from those that they know, like, and trust.

In the online world, nothing builds that “know, like, trust” factor faster or stronger than video – especially long-form video.

In this episode, Meredith Marsh explains how to build a simple 5-part YouTube sales funnel to drive leads and sales for your online business that doesn't require you t...

Episode 54: There are a lot of ways to do collaborations in order to generate free traffic, leads, and sales in your online business.

Many people are already familiar with things like JV launches, podcast guesting, summits, etc.

In this episode, Alison Reeves talks about a few different types of collaborations – bundles and giveaways – where you can generate upwards of 500 leads and get several clients and custome...

Episode 53: A lot of coaches & trainers online will teach principles and broad, generic strategies, but not get very specific when it comes down to the actual actions you need to take on a daily basis in order to start seeing results.

In this episode, Nate Morse breaks down his daily LinkedIn routine that lands as many as 10 high-ticket clients per week, and how he’s doing it all organically without paid ads.

...

Episode 52: Most people try to scale their business by simply making more sales.

However, what most entrepreneurs don’t realize is that the effort it takes to generate more traffic, the increased ad costs, and the labor required to deliver and support those extra customers makes it the most difficult and least profitable ways to scale.

On the other hand, one of the fastest and most profitable ways to scale your bu...

Episode 51: When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches and course creators who have bigger audiences, more brand recognition, proven funnels and processes, and overall, just better marketing.

That being said, you can always win clients and customers by simply making a closer, bett...