Digital Trailblazer Podcast

Digital Trailblazer Podcast

Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Your hosts, Todd and Leah Rae Getts take you inside the businesses of ordinary people and show you how they started from ground zero with no influence, no email list or audience to sell to, and no business or marketing experience, and go from working 9-5 jobs to building successful 6 and 7 figure online businesses, and all the steps in between. Whether it’s high-ticket coaching, consulting, online course creation, marketing agency, affiliate marketing, network marketing, Amazon FBA, or eCommerce, you’ll learn the strategies that successful entrepreneurs are using right now to take their online businesses to the next level. Learn what worked and what didn’t. Learn the mistakes they made and how to avoid them, and then learn their gameplan for scaling their businesses and taking things to the next level… We cover marketing strategies such as branding, email marketing and list building, funnels, webinars, challenges, Facebook ads and other paid ads, organic traffic strategies, content marketing, social media marketing, appointment setters, sales calls, and more... All so you can build your business faster and easier, and make more money without sacrificing the things that are important to you in life.

Episodes

February 22, 2024 42 mins

Episode 29: One of the things that can dramatically increase sales is injecting a bunch of urgency and scarcity into your marketing. Online business owners will often do this by offering discounts, which can negatively affect profits.

If you want to keep profits high, then your best option is to offer bonuses and other incentives (instead of discounts) in order to increase urgency and scarcity.

In this episode, Marco Torres explains ...

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Episode 28: Most people are familiar with Facebook Challenges. They’re an incredibly popular way to quickly turn cold leads into hot prospects.

In this episode, Heidi Gruss explains the unique method of mixing in SMS messaging to her Challenges that increases engagement and drives conversions.

Connect with Heidi: https://www.heidigruss.com/links

Want to learn more about how to build a successful online business fro...

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Episode 27: Typically, free strategies for generating traffic, leads, and sales come at the cost of time and effort. But that isn’t necessarily the cast with every strategy.

There are a few very leveraged ways that you can generate an influx of traffic with relatively low levels of effort if you know how to find them.

In this episode, Cindy J Holbrook, the “Visibility Wiz” reveals her top “zero cost” strategies for quickly expanding ...

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Episode 26: Most people who want to start an online business start with the thing they want to sell first… whether that’s a Network Marketing opportunity, an Affiliate Marketing product, a course or coaching program, etc…

And once they’ve figured out what they want to sell, then they go out and try to get in front of an audience to sell it.

The problem is that most people who try to start an online business this way end up launching ...

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Episode 25: Many entrepreneurs who are just starting out are reluctant to get into paid ads because we’ve all heard the horror stories of people blowing huge sums of money on campaigns that produced zero results.

Not only that, but social media is flooded with complaints of rising ad costs, campaigns that used to work that suddenly start losing money, and traffic that just doesn’t convert.

Despite this, there are always companies tha...

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Episode 24: In Online Business, some people start with the offer and then have to work to grow an audience to sell it to… other people start by growing the audience first, and then create offers later on to sell to that audience.

In today’s episode, Johnathan Price talks about how he started a YouTube channel just because he wanted to “be cool on the internet”, and grew that following to over 500k subscribers, and then, he lays out ...

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Episode 23: Using affiliates to promote your offer has a lot of advantages… not only do you get to promote to someone else’s warm audience, but you also only pay for that exposure when you make a sale.

The difficulty comes in finding the right people to promote your offer and convincing them to promote your stuff over their own.

In today’s episode, Krissy Chin explains how she generated over a million dollars in sales by getting affi...

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Episode 22: Remember when Facebook ads were super cheap and effective, and producing 20-year-old millionaires? Well, according to today’s guest, Drew Donaldson, that’s TikTok ads right now.

Not only are the ads cheaper, but they’re easier to set up and they produce higher quality leads.

In this episode, Drew Donaldson walks us through his TikTok ad strategy – how to script the ad, how to film it, targeting, and more!

About Drew Donald...

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Episode 21: When you want to reach high level professionals, decision makers, and business owners, typical social media platforms like Facebook, Instagram, YouTube, and TikTok aren’t exactly the best places to go to make those connections.

LinkedIn, however, is an absolute goldmine for these types of potential clients.

In this episode, Marilyn Jenkins lays out the strategy she uses to land premium clients on LinkedIn in only 45 minut...

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Episode 20: There are millions of podcasts out there looking for guests that are easy to get on. Unfortunately, many of those podcasts only have a handful of listeners and might not be the best use of your time and effort.

The key to being successful with podcast guesting is getting onto the bigger podcasts with a significant audience that can give you the biggest impact for your efforts.

Today’s guest, Christelle Biiga, shares her i...

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Episode 19: Mindset and Life Coaching offers can be very difficult to market. Not only is the niche very saturated, but your target audience is often resistant to typical marketing tactics that can feel hypey or salesy.

In this episode, Marcy Amaro discusses how she approaches her audience in a way that quickly builds trust and rapport, and how she was able to build a 6-figure business by collaborating with other coaches and experts...

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Episode 18: The hot topic in the online business world right now is the “Linchpin” and continuity programs and recurring monthly revenue, and it’s being presented as some kind of “holy grail” of business models and that it’s THE way you should structure your online business.

But for anyone who’s been in the industry for a while that have done membership programs in the past, you know that, just like anything else, it has its pros an...

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Episode 17: Opportunities for building a successful online business are everywhere, but that doesn’t mean that every opportunity is a good one, and a big part of finding success as an entrepreneur is identifying the right opportunity and jumping on it when it presents itself.

Pamela Dale is someone who has developed a skill for finding those opportunities and turned it into a very successful online business.

In this episode, Pamela d...

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Episode 16: There are a lot of things that need to happen in order to scale an online business to 7 figures and maintain that 7 figure revenue year after year.

There are systems to build and update and maintain, there are services to deliver, and most importantly, there are customers to take care of. And the more sales you make, the more customers you will have to deal with, and the more time and resources you need to run your busin...

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Episode 15: Most guru’s who teach the “Facebook Group” strategy will tell you to grow your group by spamming out friend requests and send messages to strangers all day to get people to join.

Julie Vance spent 3 years following the conventional guru advice and only had 1,100 members to show for it.

Then, she found a simple organic posting strategy that has allowed her to skyrocket her group growth to over 42,000 members in just over a...

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Episode 14: One of the biggest hurdles to overcome when starting an online business is how to stand out and compete in a saturated market. Not only do you have to somehow win customers and clients over the big guru’s with huge advertising budgets, but you’ve also got to compete with thousands of other entrepreneurs in your space, and it seems like there’s nothing that you can say or do that someone else hasn’t already done.

In this ...

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Episode 13: Imagine starting a business at 63 years old and having to learn how to build a website, blogging, SEO, hiring and managing employees, and everything else that comes with building a business.

That’s what this episode’s guest, Wendela Marsh, did - and now she’s gone from just a couple of clients to building a nation-wide group practice with 11 employees and growing.

In this episode, we discuss how to start an online busines...

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Episode 12: The internet is flooded with content. Most online business owners produce some kind of organic content to bring awareness and traffic to their business, but few business owners are actually able to generate meaningful traffic and/or sales from that content.

In this episode, Amy talks about how she built a multiple 6-figure business with her own organic marketing efforts and also how she helps others to build successful, ...

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Episode 11: One of the fastest, easiest, and most effective ways to generate organic traffic for your business is through “podcast guesting”… getting featured as a guest on other people’s podcasts.

Today’s guest, Amy K Wilson has made podcast guesting her primary source of traffic for her online business and shares with us her strategies for finding podcasts, how to reach out to podcast hosts, what to talk about on their s...

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Episode 10: There’s a lot to learn when making the transition to entrepreneurship and building an online business for the first time. And while every business is different, the basic framework and principles for success are largely the same.

In this episode, former elementary school teacher, Brooke Elder, talks about what it takes to build a successful online business, when you should listen to the “guru’s” and when you sh...

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