In this episode of DMC Marketing Nugget, we sit down with Becky Lawlor, the visionary founder of Redpoint Content, an agency specializing in original research and content marketing. With over a decade of experience working with B2B tech giants like Adobe, IBM, and Zapier, Becky shares insights into the transformative impact of original research on brand recognition and lead generation. Discover how to leverage storytelling, audience targeting, and data analysis to create engaging content. If you've been struggling to capture your audience's attention, this episode provides actionable strategies and distribution tips.
Plus, don't miss Becky's e-book, "11 Simple Tips For Making Your Research-Based Content Credible And Compelling."
Tune in and elevate your content marketing game! Connect with Becky on LinkedIn for more valuable insights - https://www.linkedin.com/in/beckylawlor/.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.