Ep 2 Relieving the Financial Burden on Families at the End of Life Through Tech with Martha Sylla Underwood

We're thrilled to introduce Martha Sylla Underwood to the DO GOOD X community. Martha, the Founder and CEO of Prismm, is committed to transforming the wealth transfer process at life's end with innovative technology. Join us as she discusses her career path as a black woman in a male-dominated industry. Martha will also offer insightful advice on scaling your business and provide expert insights on AI that you won't want to overlook. Tune in to DO GOOD X to elevate your expertise and capabilities and discover ways you can contribute to the community through acts of Doing Good.

IN THIS EPISODE:

• [0:44]  Kimberly introduces Martha and describes her professional history
• [3:15] Martha shares what inspired her to create Prismm and what problem it addresses
• [8:18] When Prismm was developed, Martha admitted her family was in crisis mode
• [10:15] Martha discusses how AI can assist seniors in cataloging documents and items in Prismm
• [14:28] Martha shares some biases she has faced as a Black woman in the tech industry and, particularly in building scale 
• [21:47] Martha shares that Chat GPT and Gamma have been game changers in her business, and she has advice for entrepreneurs who want to start a business
• [24:25] Martha gives tips on how best to use AI efficiently
• [26:38] Martha responds to Stephen’s rapid-fire questions
• [32:16] Mystery Segment: Unveiling Personal Rituals for Mindfulness
• [34:26] Your Personal Practices for Slowing Down

KEY TAKEAWAYS: 

• Martha describes the disturbing situation with her parents that fostered the beginning of Prismm
• You only know you may need something once you are in crisis mode. However, there is a better time to realize there are tools you cannot access, and that is before you are in crisis. 
• AI can be used as a helpful tool, and it is being implemented within Prismm to make tasks easier for senior adults to navigate.

RESOURCES:

DO GOOD X - Podcast

DO GOOD X - Linkedin

Kimberly R. Daniel - Linkedin

Stephen Lewis - Linkedin

Prismm - Website

Prismm - Instagram

Prismm - Facebook

GUEST BIO

Martha Sylla Underwood is a highly accomplished software technology industry veteran who has built a storied career spanning from IBM in Florida to Silicon Valley and now Birmingham, Alabama. With a background in developing enterprise solutions for insurance carriers, creating early versions of healthcare patient portals, and positioning startups for acquisition through her business modeling and product optimization expertise, Martha is a true innovator in the industry.

Today, she serves as the Founder and CEO of Prismm, a company dedicated to revolutionizing the wealth transfer process at the end of life through technology. By leveraging best-in-class digital practices, Martha and her team take a fresh, creative approach to handling documents and assets. The company recently partnered with award-winning actor Dr. Malik Yoba.

Martha’s commitment to philanthropy and community engagement, combined with her expertise in business operations, women's advancement, and the impact of social programming on business interactions, has made her a highly sought-after speaker, advisor, and consultant.