Stop Thinking of Marketing as a Cost—Start Seeing It as an Investment

I met with a wellness company the other day to pitch a marketing plan. They needed leads ASAP and I could have just pitched a Facebook + Instagram ad campaign and got the business, but that is not what they needed. Their website had no human connection, no emotion, just scientific facts about their product that no one will relate to. I suggested they do a website rebrand and add real stories of how the product had helped so many people get life changing results, including the owner!

 

The cost overwhelmed them, which I understand, but they were looking at marketing all wrong. You have to stop thinking of marketing as a cost and start seeing it as an investment for long term success!

Marketing isn’t an expense—it’s the growth engine of your business! Check out the 5 ways investing in marketing will pay off for your business on the latest episode of the DO IT MY WAY Podcast!