Grow Your Store - The Ecommerce Coffee Break, a Podcast for Shopify Sellers and DTC Brands
The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings. Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem. New episodes are released twice a week. Please follow, rate, and review the podcast if you enjoy it. For show notes, inquiries about becoming a guest, or sponsoring the podcast, please visit https://ecommercecoffeebreak.com/ Subscribe to our free weekly ecom news summary: https://newsletter.ecommercecoffeebreak.com/
Episodes
In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com.
Topics discussed in this episode:
- How AI be used to benefit ecommerce businesses
- What are some challenges of using AI for ecommerce
- How AI helps ecommerce businesses with data analysis and content creation
- What are the current trends in Eco...
In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Mark Simon, VP of Strategy at Celigo.com.
Topics discussed in this episode:
- Importance of automation in peak shopping seasons
- Challenges faced by smaller companies with automation as they grow
- Significance of adopting an "automation first" mindset in e-commerce
- The im...
In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com
Topics discussed in this episode:
- The most common mistake that affects return on ad spend
- The crucial metrics in evaluating ad performance
- What pixels are and why they are important
- Why properly setting up tracking is crucial
- How to get started with tracking...
In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.co
Topics discussed in this episode:
- How to get your business ready to sell at a higher price
- How to attract potential buyers by making improvements across the company
- The role of investment funds in providing capital to ...
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com
Topics discussed in this episode:
- Why attribution is crucial for business leaders and executives in making informed marketing decisions
- How a click-based, first-party data m...
In this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is Emmett Kilduff, Co-Founder and CEO of thefortiagroup.com
Topics discussed in this episode:
- The process of selling a business
- Why should you start planning for a business sale early
- The 7-step M&A process for a successful business sale
- How to prepare for a business exit
- How ...
In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io.
Topics discussed in this episode:
- Why is WhatsApp becoming popular for ecommerce
- What's the best way to start using WhatsApp marketing for business
- How to decide message frequency based on market and notification types
- What automation does WhatsApp's API of...
In this podcast episode, we discuss how to ensure your business is sales tax compliant. Our featured guest on the show is Matthew Campbell, co-founder at breezyfile.com.
Topics discussed in this episode:
- What are the main requirements for sales tax compliance
- How does Shopify help merchants with sales tax compliance
- What makes the US sales tax system tricky for non-US sellers
- How do penalties work for not following sales t...
In this podcast episode, we discuss what you should know about website errors and how they are impacting your business. Our featured guest on the show is Kailin Noivo, co-founder of noibu.com.
Topics discussed in this episode:
- Why e-commerce errors matter
- How to proactively manage errors
- Strategies, technical integration, Noibu case studies
- What streamlines errors: Bug reporting process
- What to do for payment, communicatio...
In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com.
Topics discussed in this episode:
- How to improve email deliverability
- Why opening rates are not a good KPI to use anymore
- How AI is used in email marketing
- Importance of segmenting y...
This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.
Topics discussed in this episode:
- What obstacles do you see in merging different data for a full customer profile
- How important is aligning brand perception with data-dr...
In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.com
Topics discussed in this episode:
- What hurdles do US ecommerce firms encounter when entering Europe
- Why handling European language and culture in customer service is crucial
- What rules must US businesses follow before selling in Europe
- What ...
In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com.
Topics discussed in this episode:
- How can merchants check if there's enough demand for their product
- What mistakes do new online sellers ma...
In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners.
Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans.
Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce coaching and exciting expert guest episodes.
...
In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law.
Topics discussed in this episode:
- The Importance of Brand Protection in a Competitive Market
- How Strong Trademarks Increas...
Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.com
Topics discussed in this episode:
- What misconceptions online merchants have about credit card processing fees
- How merchants can tell if they're paying too much for credit card transactions
- What are of the hidden costs associated with credit card processing
- What f...
In this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.com
Topics discussed in this episode:
- How sellers manage Prime Day sales without discounts using coupons and Prime deals
- What Amazon's Creator Connections program is and how does it be...
In this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com.
Topics discussed in this episode:
- How is AI changing ecommerce in digital marketing and revenue growth
- What impact AI-driven analytics has on content production and shopping e...
Today, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, and fulfillment operations, as well as the complexities of integrating dropshipping into an existing ecommerce setup.
Topics discussed in this episode:
- What's the benefits of dropshipping and how has it evolved in recent years
- How to distinguish traditional dropshi...
In this podcast episode, we discuss partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io.
Topics discussed in this episode:
- How the pandemic shifted partial payment norms for Shopify users
- What challenges arose in creating the partial payment solution
- How deposits aid production sustainability efforts
- What's involved in ...
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