This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.
Topics discussed in this episode:
- What obstacles do you see in merging different data for a full customer profile
- How important is aligning brand perception with data-driven customer profiles
- Which data points are most valuable for tailoring the online shopping experience
- How does real-time offer personalization impact online shop engagement
Links & Resources
Website: https://www.bloomreach.com/
LinkedIn: https://www.linkedin.com/in/aelam/
Twitter: https://twitter.com/amandajelam
Get access to more free resources by visiting the podcast episode page at
t.ly/fAzCV
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