Case Study: Would Poppi Be a Cult Brand If They Had Boring Packaging?

This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage, to its current vibrant presence, showcasing how strategic packaging changes can elevate a brand's market position. We also hear about the pivotal role that packaging played in the success of The Dapper Dog Box, enhancing both sales and customer engagement. Wrapping up, we extend an invite to join the Cultish Product Program, where listeners can further their knowledge on packaging mastery and enhancing customer experiences.here.https://drinkpoppi.com/

 

If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June.

JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish

Join by May 23rd. 

 

If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email [e-mail]

BOOK HERE: https://calendly.com/kerriefitzgerald/60

 

Chapters

00:00 - Unpacking the Importance of Product Packaging

09:55 - Dive into Poppy’s Vibrant Packaging and Brand Evolution

15:46 - From Mother Beverage to Poppy: A Brand Transformed

 

Takeaways

• Packaging is more than just wrapping; it’s an essential part of the customer's journey and brand perception.
• Effective packaging can set your brand apart, boosting recognition and sales.
• Poppy’s evolution showcases the substantial impact of thoughtful rebranding and packaging.
• Selecting the right color scheme and design can make your product irresistible.
• Learn the secrets of successful packaging in Kerrie’s Cultish Product Program.