In this insightful episode, we sit down with Julia Winter, the creative force behind the jewelry brand Jewel Ya. As she marks over two decades in the industry. Julia shares her journey from a corporate career to founding and nurturing her own jewelry business. She delves into the challenges of starting from scratch, evolving with the digital age, and maintaining a connection with her customers through email marketing. Julia's story is a testament to perseverance, customer focus, and the importance of continuous learning in building a lasting business.
Key Points Covered:
- The Journey Begins: Julia recounts her transition from a corporate career to chasing her passion for jewelry design. With a modest investment and a desire for work-life balance, Julia's story starts with trunk shows in her dining room and evolves into a nationwide presence.
- The Evolution of a Jewelry Brand: Over 21 years, Julia navigated the shift from in-person sales and wholesale to embracing the digital transformation. She highlights the initial challenges and learning curves of moving her business online and how it has expanded her reach.
- Customer Focus and Email Marketing: Julia emphasizes the significance of listening to customers and adapting based on their feedback. She champions email marketing as her most effective communication tool, providing a direct line to her audience and fostering a community around her brand.
- Perseverance Through Ups and Downs: Reflecting on her journey, Julia acknowledges the moments of doubt but underscores the drive to persevere. Her dedication to her business, combined with the necessity of earning a living, propelled her forward even when faced with obstacles.
- Advice for New Entrepreneurs: Julia offers sage advice for those starting their entrepreneurial journey. She stresses the importance of being customer-driven, persevering through challenges, and the invaluable role of continuous learning and adaptation.
Closing Thoughts: Julia Winter's entrepreneurial journey is a masterclass in building a business with integrity, creativity, and resilience. Her story inspires aspiring business owners to stay true to their vision, listen to their customers, and embrace the journey's highs and lows with perseverance and grace.
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www.instagram.com/jewelyadesigns
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