In this episode, multi-8 figure founder and advisor Kelly Roach and I sit down to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process.
We’re talking about conviction marketing, human-first funnels, and how to grow without relying on tired tactics or chasing trends.
📌 Why conviction marketing hits different. Kelly breaks down the 3 types of content you need (and which one most people completely miss).
📌 How to create trust at scale. From segmentation to personal touches, this is about more than open rates.
📌 The Live Launch method. Forget cold slides and “here’s the replay” emails and learn from a strategy feels alive and aligned.
Connect with Kelly at kellyroachcoaching.com
📲 DM me and tell me your favorite takeaway! @brandmagnetic
📥 Don’t forget to grab my Brand Video Cheat Sheet: brandmagnetic.com/cheatsheet
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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