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March 13, 2025 23 mins

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Two years into running my business, I’ve been reflecting on a big question: I’m incredibly PASSIONATE about what I do and I absolutely love what I do! But would I do this all over again if I knew how hard it would be?

One of the biggest revelations I’ve had since leaving my job at NBC to start Brandmagnetic is – entrepreneurship is not for everyone and it’s definitely NOT for the faint of heart. I’ve stopped telling people that “anyone can build an online business!”... I honestly believe that while anyone “can” do it – not everyone has the sheer grit and force of willpower to keep going when it gets tough.

In this episode, I’m getting real about:
- The biggest myths about starting an online business
- The unexpected challenges that hit me hard (even after a career in journalism & filmmaking)
- Why passion alone isn’t enough—and what actually keeps you going
- How I shifted my business model to work for me instead of draining me

If you’re feeling stuck, exhausted, or wondering if you’re cut out for this—this episode is for you.

Also!! The next cohort of the Brand Video Accelerator is opening soon—and I give you sneak peek into how I’m helping online biz owners stand out without feeling like they’re completely tethered to social media.

DM me on Instagram @Brandmagnetic with your thoughts!! Or shoot me an email over at hello@brandmagnetic.com— I read every single one!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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