Building an iconic festival experience with SXSW's Hugh Forrest

In this episode, host Rachel Moore sits down with Hugh Forrest, the Co-president and Chief Programming Officer of SXSW. With roughly 35 years of experience with SXSW, Forrest explores the evolution of this monumental event and its impact on — and takeover of — Austin, Texas. 

He delves into the complexities of managing a city-wide festival, emphasizing the importance of community engagement and adapting to the changing events landscape. Forrest's insights into fostering community, embracing creativity, and ensuring attendee satisfaction offer a compelling look into the world of large-scale event management.

Here’s what you’ll hear about in this conversation:

• The importance of building and maintaining a strong community and how community feedback and engagement have been crucial to the evolution and success of SXSW

• The challenges and opportunities in adapting SXSW to a changing world, including navigating the pandemic and embracing technological advancements like AI

• Why SXSW's commitment to fostering a diverse range of creative industries and encouraging interdisciplinary interactions is a key aspect of its enduring appeal and success

Mentioned in This Episode

• Pivot podcast by Kara Swisher and Scott Galloway

• The Daily podcast from The New York Times

• All In podcast

• International Women’s Day

• The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger

• Hugh Forrest on LinkedIn