Maximizing ROI and relationships through micro-events with Aleksandra Panyukhina

Say hello to Aleksandra Panyukhina, the Director of Experience Marketing at Pixelz, who brings more than 12 years of expertise in the events industry to this episode of Event Experience. 

Listen in as Panyukhina (pronounced Pan-YOO-keenah) discusses the importance of creating intimate, memorable experiences — aka micro-events — that foster genuine connections and trust. For Panyukhina, these smaller events contrast with larger-scale events where such personal engagement is often lacking.

 

She also shares her approach to experience marketing, which encompasses events, account-based marketing (ABM), partner marketing, and community building. The conversation also delves into the logistical and strategic aspects of organizing micro-events. 

Here’s what you’ll hear about in this conversation:

• The macro impact of micro-events in creating lasting relationships and trust with target accounts

• Why small-scale events require a deeper audience understanding and a focus on creating comfortable, engaging environments

• How collaboration with sales teams and internal stakeholders is crucial for aligning event goals with broader business objectives

Mentioned in this episode

• Pixelz

• Account-based experience (ABX)

• Christian Dior Destiny by Marie France Pochna

• Aleksandra Panyukhina on LinkedIn