Joining business exhibitions mainstay CloserStill Media in January 2021, from Ocean Media Group, and taking his tech acumen into events-world, was an ambition realised for head of digital & CRM, Rakim Asher.
In this episode, Rakim discusses that career journey, exploring the ‘head of digital’ role, finding the right tech and scrapping old-school show guides.
With host James Dickson putting the questions, Rakim goes on to talk pressure of time, the power of collaboration, analysing data and high purchase intent.
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