Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry. Connect with Nima here: https://www.linkedin.com/in/nimayassini/ Chapters 0:00 Opening Remarks and Guest Introduction 00:48 The Evolution of a Digital Marketing Agency 01:27 Merging UX Design with Experimentation 03:56 The Power of Data in Design Decisions 09:13 The Culture of Experimentation in Agencies vs. In-House 11:49 The Challenge of Embedding a Culture of Experimentation 13:36 The Future of the Experimentation Industry 25:12 Advice for Experimentation Practitioners 28:29 Closing Thoughts and Offers to Help the Industry
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.