The Importance of SEO and Digital Marketing for Business with Michael Fleischner

In this podcast episode, Michael Fleischner shares their journey from a corporate career to entrepreneurship, highlighting the motivational factors that led to taking the risk of leaving corporate America. 

Michael discusses time management strategies for juggling multiple responsibilities and offers effective strategies for businesses to reach a larger audience, emphasizing the importance of avoiding common marketing mistakes. Michael reflects on lessons learned in the SEO industry and the challenges of balancing growth with new opportunities. He provides valuable advice for individuals aspiring to enter the digital marketing industry and discusses the role of the Internet in achieving financial freedom and the American dream. 

Highlights:

{03:20} Introduction and personal background of the speaker

{09:10} Transition from corporate America to entrepreneurship

{12:00} Effective strategies for businesses to reach a larger audience

{14:15} Common mistakes companies make when marketing online

{16:15} Lessons learned and evolution in the SEO industry

{22:30} Advice for individuals wanting to enter the digital marketing industry

{25:30} The role of the Internet in achieving financial freedom and the American dream

{333:20} Overview of the speaker's book "The Seven Figure Freelancer" and the Freelance Training Academy program

Michael Fleischner bio:

Michael Fleischner is the Founder & CEO of Big Fin SEO, helping companies look great online through search engine optimization, reputation management, employer branding, and digital strategy. He is an entrepreneur, author, marketing executive, and speaker with 20 years of real-world experience. Michael is the former President of the American Marketing Association of New Jersey and has appeared on the TODAY Show, ABC World News, and other major media. Michael offers advice and management across marketing disciplines, including marketing strategy, automation, digital marketing, brand development, social media, demand generation, search engine optimization, and various marketing practices.

Michael graduated from Rutgers College Business School with a marketing degree in 1993. Two years later, he received his master’s in integrated marketing communications from Northwestern University's Medill School of Journalism. He then worked in a strategic marketing role for the United States Gypsum Corporation (USG). He later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell programs to students and universities.

Michael has held various marketing leadership roles and developed websites, SEO training programs, and internet marketing products. He is also the author of SEO Made Simple, a top-selling search engine optimization guide, Blogging Made Simple, Local Marketing Made Simple, and Public Speaking Made Simple. 

Connect with Michael:

Website: https://bigfinseo.com 

Linkedin: https://www.linkedin.com/in/fleischner <