Fence & Deck Mastery Podcast

What is covered in this webinar-based episode:

• The latest updates with the Google algorithm,
• How AI, Answer Engines and AEO are shaking up the market - updated stats,
• The things that you may have put in place in the past that could be hurting you now,
• How to optimize your website using the New SEO and GEO Formula,

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on...

Calvin Gray of Legendary Decks joins Alex Danner to share how he went from making $20 an hour to building a successful decking company in Utah.

In this episode, Calvin talks about starting Legendary Decks in 2019, completing 45 jobs in 2020, growing to 3 crews, and building a business that now does around $1 million to $1.4 million in annual revenue. He also shares how 75% of his work comes from word of mouth, why communication is o...

In this episode from a Webinar replay, Alex Danner talks about:

• Why Paid Marketing is key to unlimited scalability in terms of lead flow for your Fencing and Decking Business
• The Paid Marketing Strategies that are working best in today’s market
• How to set up and structure your Pay-Per-Click Marketing Campaign for minimum cost per lead and maximum ROI
• KPIs, Tracking, Landing Pages, Campaign Structure

If you have an...

Greg Cummings from Power100 joins Alex Danner to discuss what separates the highest-level CEOs in the home improvement industry, based on insights from 1,000+ contractor interviews.

In this episode, Greg breaks down why growth, company culture, community involvement, and AI findability are becoming major factors for contractors who want to build stronger, more trusted businesses. He also explains how AI is changing the way homeowner...

 Jason Davoll from TimberTech joins Alex Danner to discuss TimberTech’s latest innovations, including aluminum framing, new decking and railing developments, contractor support, and the evolution of outdoor living products. Jason also shares insights from his 20-year journey with TimberTech and how the brand continues to support contractors through leads, training, loyalty programs, and product innovation. 

If you ha...

Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida.

In this episode, Jon shares how his company stays booked months in advance, operates with a lean team of just 10–15 core employees, and consistently wins six- and seven-figure projects. He also breaks down the role of SEO, re...

Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sales, delivering exceptional client experiences, building a strong team culture, and attracting high end projects.

🎙️ Guest: Mason Kuipers
 🏢 Company: Lakeshore Customs

If you have any ...

In this episode, Alex Danner sits down with Brian Buresh from Buresh Home Solutions to discuss the mindset shifts, systems, marketing strategies, and leadership lessons that helped grow his company after years of being stuck at the same revenue level.

Brian shares how investing in people, building strong company culture, implementing follow-up systems, using unique TV marketing, and differentiating the customer experience helped tra...

In this episode, Alex Danner sits down with Rachel Kroese and Randy Barger from mySalesman to discuss how contractors can qualify leads faster, reduce wasted sales appointments, and improve efficiency with instant online quoting tools.

They break down how mySalesman helps fence and deck companies pre-qualify homeowners, automate lead workflows, improve speed-to-lead, and integrate with CRMs and marketing systems.

Topics include:
&...

What is covered in this webinar:

- Gain a better understanding of your customer
- Create better experiences for your customers
- Avoid potential issues ahead of time
- Reduce customer acquisition costs and drive long-term value

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media cha...

In this episode, Alex Danner sits down with George Hesse of North County Deck & Patio, who shares what it really takes to run a consistent, profitable outdoor living business for over two decades.

George breaks down his unique business model, why smaller jobs outperform big builds, and how systems, efficiency, and strong sales processes have kept his company at ~10% profitability.

You’ll learn:
 • How to structure y...

In this episode, Alex Danner sits down with Dominic Vella of Fantastic Fence, a $10M fencing company built from the ground up.

They break down how Dominic scaled from a single crew to 8 crews, the biggest bottlenecks at each growth stage, and why most fence companies struggle with customer experience—not product quality.

You’ll also learn:
 • How to turn past customers into repeat business and referrals
 •...

 In this episode, Alex Danner sits down with Jeff Wraley of Groundwork to break down how contractors can qualify leads faster, reduce wasted time, and close more jobs. They dive into video-based lead intake, improving speed-to-lead, and building a more efficient sales process that actually converts. 

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our webs...

In this Fencetech 2026 speaking session recording, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:

What Google Local Services Ads are and where they’re available
How LSAs work and how to get started
What it takes to rank in the Top 2 results
How to take advantage of high-quality leads at low CPL
Proven strategies to maximize your ROI with LSAs

...

Recorded live at the TimberTech and AZEK Exteriors 2026 Contractor Summit, this in-person session delivers a no-nonsense marketing masterclass built specifically for deck builders who want to win in their local markets.

Marketing Masterclass for Deck Builders: How to Dominate Your Market breaks down what is actually holding contractors back from consistent growth and shows how to fix it using proven digital strategies that d...

In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing.

He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size.

You’ll also get access to his...

Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations.

In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from creating world-class customer experiences to building a company-wide culture around reputation.

You'll learn why "best known beats best every time," the exact script to plant the seed for revie...

Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees.
In this episode, Mark reveals:

• How contractors processing $1 million annually through QuickBooks are losing $30,000+ in unnecessary fees
• The difference between absorbing fees at 3% vs....

Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry.
In this episode, Neil reveals:

• How Moso Bamboo is priced at approximately half the cost of exotic hardwoods like ipe
• The unique Class A fire rating that makes it the only natural product approved for wildfi...