Fence & Deck Mastery Podcast

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jon Irwin, co-founder of Revive Media and creator of Revive Home Tips, with over 5 million followers across social media platforms. Jonathan shares his inspiring journey from running a construction business to becoming a social media powerhouse, helping brands and contractors transform their online presence.

Key takeaways include:

• How to create eng...

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Zach Grist, founder of Piedmont Decks, a rapidly growing deck and outdoor living company in North Carolina. Starting his business in 2023, Zach has achieved remarkable growth, tripling revenue in just one year and crossing the $1 million mark—a milestone many contractors never reach.

Zach shares insights on:

• Building a business from scratch and nic...

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Scot Sheffield, National Sales Director of Wholesale at Fortress Building Products, a company recognized as one of Dallas’s Mid-Market 50 Fastest Growing Companies for two years running, with revenues under $750 million.

Scott shares his journey from a construction worker and Marine Corps lineman to leading Fortress’s wholesale sales team across the...

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Grant Smith, owner of SimpleSide Construction, a thriving business in the Outer Banks of North Carolina. At just 34 years old, Grant has scaled his company to $2.5 million in revenue over nine years, serving one of the harshest coastal environments in the U.S.

Grant shares his journey from a civil engineering graduate to a successful entrepreneu...

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner is joined by Nicole Rivera, Director of Sales and Marketing at Jill’s Office, a premier answering service for contractors and home service businesses. Jill’s Office helps companies in the fencing and decking industries capture leads and enhance customer service by offering 24/7 call handling, improving response times, and alleviating the burden of missed call...

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with John Lea, founder of Decksouth, a leading design-build company specializing in luxurious outdoor living spaces. Since its beginnings in 1998, Decksouth has grown into a $6 million operation, employing over 50 team members and servicing high-profile clients throughout the metro Atlanta area.

John discusses his company’s journey, from tacklin...

Ready to rise to the top of local search results? Hosted by Alex Danner, founder and CEO of Fence & Deck Marketers, this episode will give you all the tools and strategies to claim your spot in the Google Map Pack and stand out in 2024!

🔎 What you'll learn:

1️⃣ Latest Google Map Listing updates: Stay ahead with the newest changes to how Google ranks businesses and how you can adapt your strategy.
2️⃣ 5 biggest issues ho...

 In this episode of the Fence & Deck Mastery Podcast,  Alex Danner  sits down with Laura Basili, better known as the Real Deck Diva on Instagram and co-founder of Brazilian Lumber. Laura shares her fascinating journey of how a chance project in interior remodeling led to the creation of a thriving business specializing in tropical hardwoods like Ipe, Jatoba, and Cumaru. 

Laura discusses the growth of Brazilian Lumber,...

In this insightful episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Nick Stevens, Senior Sales Consultant at Legacy Decks—a thriving $5-6 million deck business in South Carolina. 

Nick shares his experience in sales, offering valuable tips on how contractors can improve their sales process, turn leads into conversions, and ultimately boost revenue.

Beyond sales, Alex and Nick dive into a powerful dis...

In this exciting episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Jeff Wilkins, Contractor Development Manager at TimberTech, to discuss the latest innovations and product offerings from one of the industry’s top decking brands.

They dive into everything TimberTech has to offer—not just their renowned deck boards, but their full product lineup that helps contractors elevate their builds. Wheth...

Welcome back to the Fence & Deck Mastery Podcast with your host, Alex Danner! 

In this exciting episode, Alex sits down with Michael "Pops" Beaudry, the esteemed founder of the North American Deck And Railing Association (NADRA).

Join Alex and Michael as they dive deep into the history and impact of NADRA, the leading association in the deck industry. Michael shares his journey from the early days of...

In this episode of the Fence & Deck Mastery podcast, Alex Danner sits down with Chris Berg, a seasoned territory manager for Deckorators, to explore the strategies and insights that have fueled Deckorators' impressive growth in the decking industry.

Chris shares his firsthand experiences, discusses the key factors behind the brand's success, and offers valuable advice for professionals looking to elevate thei...

In this episode of the Fence & Deck Mastery podcast, host Alex Danner sits down with Eric Fortenberry, the founder and CEO of JobTread Software. Eric shares his journey from leading a general contracting company to developing JobTread, a groundbreaking construction estimating and project management software. 

Discover how Eric's passion for innovation transformed his company, driving growth from $5 to $8 million i...

In this episode, we dive into the ultimate 2024 Social Media Guide tailored specifically for fencing and decking businesses. Learn how to create engaging video content and static posts that resonate with your audience. We'll walk you through a weekly planning process to keep your posts consistent and impactful, share the perfect video framework for capturing attention, and explore content syndication strategies to maximize you...

Join host Alex Danner as he sits down with Josh Ferri, the owner of Lake Side Decking, on this episode of the Fence and Deck Mastery Podcast. 

Josh shares his incredible journey, detailing the various roles he has undertaken within his company to steer it toward success. Tune in to learn how Lakeside Decking is projected to achieve an impressive $2 million in revenue this year, and gain inspiration from Josh's dedicat...

Join Alex Danner of Fence and Deck Marketers as he delves into the powerful world of Google Ads, specifically tailored for fencing and decking businesses. In this episode, you'll learn why pay-per-click (PPC) marketing is essential for achieving unlimited scalability and a steady flow of leads for your business.



Key Takeaways:

- Unlimited Scalability: Discover why PPC is the key to maintaining a con...

Join Alex Danner in this episode designed specifically for fence and deck companies. Learn how to transform your website into a powerful tool that attracts and converts more customers. In this webinar, 

Alex covers:

- 10 Critical Elements that Enhance Conversions: Discover the essential components your website needs to turn visitors into paying customers.

- Creating Your Target Customer Avatar: Learn how ...

Fence and Deck Mastery Podcast with Alex Danner

In this episode, Alex Danner interviews Santo Pernicano, the former president of the American Fence Association (AFA) and the current General Manager of Liberty Fence & Supply. Santo shares the remarkable journey of Liberty Fence & Supply over the years and reveals the effective strategies they employ to achieve a healthy yearly revenue. Tune in to gain valuable insig...

Get ready for an inspiring episode of the Fence & Deck Mastery Podcast! 🎙️ Join your host, Alex Danner, the savvy owner of Fence and Deck Marketers, as he interviews Chris Breen, the visionary co-owner of Legacy Decks and the driving force behind Legacy Decks Academy. 🌟

Chris dives deep into the mission of Legacy Decks Academy, revealing how it equips deck builders with industry-specific strategies to achieve rapid a...