Fence & Deck Mastery Podcast
The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years. The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more. If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
Episodes
Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida.
In this episode, Jon shares how his company stays booked months in advance, operates with a lean team of just 10–15 core employees, and consistently wins six- and seven-figure projects. He also breaks down the role of SEO, re...
Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sales, delivering exceptional client experiences, building a strong team culture, and attracting high end projects.
🎙️ Guest: Mason Kuipers
🏢 Company: Lakeshore Customs
If you have any ...
In this episode, Alex Danner sits down with Brian Buresh from Buresh Home Solutions to discuss the mindset shifts, systems, marketing strategies, and leadership lessons that helped grow his company after years of being stuck at the same revenue level.
Brian shares how investing in people, building strong company culture, implementing follow-up systems, using unique TV marketing, and differentiating the customer experience helped tra...
In this episode, Alex Danner sits down with Rachel Kroese and Randy Barger from mySalesman to discuss how contractors can qualify leads faster, reduce wasted sales appointments, and improve efficiency with instant online quoting tools.
They break down how mySalesman helps fence and deck companies pre-qualify homeowners, automate lead workflows, improve speed-to-lead, and integrate with CRMs and marketing systems.
Topics include:
&...
What is covered in this webinar:
- Gain a better understanding of your customer
- Create better experiences for your customers
- Avoid potential issues ahead of time
- Reduce customer acquisition costs and drive long-term value
If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media cha...
In this episode, Alex Danner sits down with George Hesse of North County Deck & Patio, who shares what it really takes to run a consistent, profitable outdoor living business for over two decades.
George breaks down his unique business model, why smaller jobs outperform big builds, and how systems, efficiency, and strong sales processes have kept his company at ~10% profitability.
You’ll learn:
• How to structure y...
In this episode, Alex Danner sits down with Dominic Vella of Fantastic Fence, a $10M fencing company built from the ground up.
They break down how Dominic scaled from a single crew to 8 crews, the biggest bottlenecks at each growth stage, and why most fence companies struggle with customer experience—not product quality.
You’ll also learn:
• How to turn past customers into repeat business and referrals
•...
In this episode, Alex Danner sits down with Jeff Wraley of Groundwork to break down how contractors can qualify leads faster, reduce wasted time, and close more jobs. They dive into video-based lead intake, improving speed-to-lead, and building a more efficient sales process that actually converts.
If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our webs...
In this Fencetech 2026 speaking session recording, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:
What Google Local Services Ads are and where they’re available
How LSAs work and how to get started
What it takes to rank in the Top 2 results
How to take advantage of high-quality leads at low CPL
Proven strategies to maximize your ROI with LSAs
...
Recorded live at the TimberTech and AZEK Exteriors 2026 Contractor Summit, this in-person session delivers a no-nonsense marketing masterclass built specifically for deck builders who want to win in their local markets.
Marketing Masterclass for Deck Builders: How to Dominate Your Market breaks down what is actually holding contractors back from consistent growth and shows how to fix it using proven digital strategies that d...
In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing.
He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size.
You’ll also get access to his...
Online reviews can make or break your fence or deck business—84% of customers trust them as much as personal recommendations.
In this episode, Alex Danner breaks down the five key principles for generating consistent 5-star reviews, from creating world-class customer experiences to building a company-wide culture around reputation.
You'll learn why "best known beats best every time," the exact script to plant the seed for revie...
Join Alex Danner for a money-saving conversation with Mark Dolan, payment processing expert from Tiger Payment Solutions, as they break down how fence and deck contractors can dramatically reduce or eliminate credit card processing fees.
In this episode, Mark reveals:
- How contractors processing $1 million annually through QuickBooks are losing $30,000+ in unnecessary fees
- The difference between absorbing fees at 3% vs....
Join Alex Danner for an eye-opening conversation with Neil Adams, Social Media Marketing Director for Moso Bamboo Outdoor, as they explore bamboo as a revolutionary decking and fencing material that's changing the industry.
In this episode, Neil reveals:
- How Moso Bamboo is priced at approximately half the cost of exotic hardwoods like ipe
- The unique Class A fire rating that makes it the only natural product approved for wildfi...
Episode 79 - Bobby Parks - How to Sell Your Business, NADRA Awards Scoring & Future of Deck Industry
Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry.
In this episode, Bobby reveals:
- How he transitioned from competing on price to commanding premiu...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bart Stuchell, founder of StoneDek Systems, to explore an innovative alternative to traditional wood and composite decking. Bart shares how he invented the Silka Grate system back in 2007—a revolutionary honeycomb subfloor that allows contractors to install natural stone, porcelain, pavers, and premium materials on elevated surfaces.
Disco...
MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE!
In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins.
In this e...
In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor.
Scott shares how he evolved from fencing to premium outdoor living builds, the systems he's implemented to navigate California’s complex permitting process, and how winning NADRA awards helped transform both his bra...
In this special LIVE episode recorded at DeckXLive inside the Legacy Decks Academy, Alex Danner delivers the ultimate marketing masterclass for fence and deck contractors.
Whether you're struggling to get ranked on Google or unsure where to invest your marketing dollars, this session lays out the full blueprint—including proven tools, tactical tips, and real examples.
What you’ll learn:
- The 5 biggest issues that kill y...
Barrett Pribyl shares how he went from building his first fence with a borrowed saw to growing Denver Fence Guys into a multi-crew operation with over 400+ five-star reviews. In this candid conversation with Alex Danner, Barrett explains how he scaled without debt, built a team that cares, and balanced business with his passion for hunting and family.
What you'll learn:
- Barrett’s early days and steady growth strategy
- How he ...
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