Fence & Deck Mastery Podcast
The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years. The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more. If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.
Episodes
Alex Danner talks with James Hatfield, co-founder of LiveSwitch, about how live and recorded video is transforming sales, service, and operations for fence and deck contractors. From faster estimates to smoother job management, this tool is helping contractors save time and close more deals.
In this episode:
- James’ journey from contractor to tech founder
- How video speeds up lead qualification and builds trust
- Real-world uses: sales...
🚀 What you’ll learn:
Why paid marketing is the key to unlocking scalable growth
Which ad platforms and formats are delivering 5–10X ROI right now
Live campaign examples from fence and deck contractors crushing it with ads
How to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returns
The KPIs, tracking methods, and landing page strategies that separate winn...
Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover:
✅ 10 critical elements that enhance your website’s conversion rate
✅ How to define your ideal customer avatar
✅ Real website examples showing what works—and what doesn't
✅ Live SEO audits of attendee websites
If you have any questions about your marketing, feel free to reach us out to t...
In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad.
🔑 In this episode, you'll learn about:
- Josh’s transition from interior remodeling to focusing 75% of his work on decks and patios
- How fatherhood helped sharpe...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects.
Topics covered in this episode:
- Zach’s unique path from racehorses to deck design
- Why decks offer more...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company toward outdoor living spaces, and the...
In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on the customer experience is more important than chasing rapid growth. They al...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category.
We dive into:
✅ His background in home renovations and mortgage trading
✅ The shift to decking and outdoor carpent...
In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems, and how hiring the right people—including a VA—freed up his time for growth.
Key takeaways from this episode:
✅ Nichi...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how he helps clients envision next-level outdoor spaces.
They dive into topics like:
In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨
Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone.
🔹...
In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆
Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Decks under 35K category—just months after joining the organization.
🔹 Inside this epi...
In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience.
Additionally, we’ll walk through real-life website optimization examples and provide live SEO audits—drop your name and website URL in the ch...
In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his approach to winning industry awards.
Key topics include:
- How Clark won two consecutiv...
Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business.
Topics Covered:
Alex's proven Hierarchy of Digital Marketing framework.
Step-by-step guide to creati...
In this inspiring episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jonathan Moeller, owner of Colorado Custom Covers and Decks and a multi-award winner at the 2024 NADRA Summit. Jonathan shares his journey from new construction to crafting custom outdoor living spaces, including the story behind his five NADRA awards this year.
Key topics include:
- Insights into the NADRA awards process and tips for craft...
In this episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Larry Collins, President of HFS Financial, to discuss the transformative power of offering financing options for contractors. With over 30 years of experience in the financial industry, Larry shares how HFS Financial is helping contractors close more deals, grow their businesses, and improve customer satisfaction by making home improvement projec...
In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jon Irwin, co-founder of Revive Media and creator of Revive Home Tips, with over 5 million followers across social media platforms. Jonathan shares his inspiring journey from running a construction business to becoming a social media powerhouse, helping brands and contractors transform their online presence.
Key takeaways include:
- How to create eng...
In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Zach Grist, founder of Piedmont Decks, a rapidly growing deck and outdoor living company in North Carolina. Starting his business in 2023, Zach has achieved remarkable growth, tripling revenue in just one year and crossing the $1 million mark—a milestone many contractors never reach.
Zach shares insights on:
- Building a business from scratch and nic...
In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Scot Sheffield, National Sales Director of Wholesale at Fortress Building Products, a company recognized as one of Dallas’s Mid-Market 50 Fastest Growing Companies for two years running, with revenues under $750 million.
Scott shares his journey from a construction worker and Marine Corps lineman to leading Fortress’s wholesale sales team across the...
Popular Podcasts
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.