The biggest challenge in B2B marketing today is that you no longer fully control what your prospects read. AI search tools like ChatGPT and Perplexity are summarizing and repackaging messages about your company, which means any inconsistency in your narrative is amplified. If your core message is shaky, you're losing control of your brand story. On this episode of FiredUp, we dive into how to future-proof your AI messaging strategy. This week, episode 113 of the FiredUp! podcast is about messaging in the AI era!
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In this episode of the FiredUp! podcast, the Firebrand team shares the role of AI in shaping brand perception and actionable steps you can take right now to ensure your brand messaging is uniform and accurate across platforms.
Morgan, Nicole, and Chris discuss:
- The importance of consistent messaging across every channel for the sake of LLMs.
- How a messaging house, a canonical source of truth for your core narrative and your competitive differentiators, ensures consistency for your entire team.
- Monitoring your GEO and PR strategies to prevent the spread of outdated information.
- Clearly articulating your “why”, not just the “what” of your product or service.
It's a great time to be a brand marketer, but only if you have control over your story. You need a game plan to ensure your core message is distributed everywhere the LLMs are looking. When was the last time you checked how ChatGPT summarizes your company versus your top competitor? Use that summary to identify the biggest hole in your AI messaging today, and start fixing it with a unified messaging house!
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