This episode starts by looking at why you shouldn’t inflate your life jacket until you are about to leave the aircraft. Andrew then talks with Edmond Huot about airline design and branding.
- Why are we told not to inflate our life jackets until we are about to exit the plane? There are some important reasons that could mean the difference between life or death. Learn more in this episode.
- An airline once planned to charge passengers to use the onboard toilets. Find out more about the carrier that wanted to install coin-operated lavatories on their aircraft.
- Forward Studio Chief Creative Officer and aviation geek Edmond Huot joins Andrew to talk about what it takes to design an airline brand. They talk about the creative process, the relation between branding and the passenger experience, examples of projects that Edmond has worked on, and much more.
Edmond Huot is the Chief Creative Officer and founding partner at digital marketing agency Forward Media and their airline branding and public relations agency, Forward Studio. The company’s clients have included airlines like Canada Jetlines and New Pacific Airlines, as well as other transportation companies, insurance businesses, and professional and financial services. Edmond has more than 25 years of progressive experience in the advertising and digital media space and also harbors a lifelong passion for aviation. You can learn more about Forward Media and their airline branding and public relations agency Forward Studio on their website and social media pages: Forward Media | Forward Studio | LinkedIn (Forward Media) | LinkedIn (Forward Studio) | Instagram | X (Twitter) | Vimeo
Enjoying the podcast? Follow us on social media for additional content, updates, sneak peeks, and more!
Connect with Flying Smarter:
Facebook: Flying Smarter Podcast
Instagram: @flyingsmarter
X (Twitter): @flying_smarter
LinkedIn: Flying Smarter
Website: www.flyingsmarter.com
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
This is Gavin Newsom
I’m Gavin Newsom. And, it’s time to have a conversation. It’s time to have honest discussions with people that agree AND disagree with us. It's time to answer the hard questions and be open to criticism, and debate without demeaning or dehumanizing one other. I will be doing just that on my new podcast – inviting people on who I deeply disagree with to talk about the most pressing issues of the day and inviting listeners from around the country to join the conversation. THIS is Gavin Newsom.