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February 16, 2023 38 mins

Brian Philips-Chief Content Officer, Cumulus

Over 30 years ago, Susquehanna radio put their Top 40 “Power 99” to bed, and birthed a new station – the original “99X.” With a legendary morning show – “The Morning X” – and a unique roadmap (there really wasn’t one in the beginning), the station carved out a place in Georgia radio history but eventually was itself replaced. Fast forward, and the visionary program manager Brian Philips who was most responsible in those early days came back as Chief Content Officer for the company that now owned the signal, and this year – he proceeded to re-birth the iconic brand, with many of the same voices that had been a part of the original 99X. Here, Dennis Winslow gets a great download from Cumulus’s Brian Philips about the old – and the new – 99X.

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