Food Business Success® with Sari Kimbell

We are halfway through the year and it's time to do a check in on the goals and milestones you set waaayyy back in January.  It's likely you aren't where you thought you "should" be at the 6 month mark. Don't beat yourself up - we always underestimate how long something will take! it's time to refocus, re-strategize, and ensure your actions align with your vision.

I share with you a power...

Many founders ask me about SEO and what they can do to increase their "organic reach". I finally found THE person to help us understand SEO as a small business, not one with a ton of money to through at ads. What I learned from Chuck Aiken, founder of Tymoo, will surprise you and give you a new way to "do" SEO for best results. 

The Holiday Ready🎄Bootcamp is back! Get early bird pricing through 7/21 and save $50...

In this part two of the Q&A interview featuring Fuel member questions, Sari and April address growth questions as brands move past the launch phase of their business and want to scale into online and wholesale sales. Questions include addressing the best strategies for selling products directly to consumers, overcoming the challenges of navigating the competitive CPG market, balancing multiple business channels and the importan...

It's a huge milestone today as Food Business Success hits 200 episodes of a weekly podcast! Tune in for my answers to questions from our Fuel members about launching a business including my story of starting a food business. 

The Holiday Ready🎄Bootcamp is back! Get early bird pricing through 7/21 and save $50. https://www.foodbizsuccess.com/holidayready

In July's VIP call, Chuck is giving members special access t...

Scott Edwards, founder of Elevated Gains, has BIG dreams for his protein bar brand to create a $100M business, but he's doing what a great CEO does: not rushing, constraining his activity and focused on learning while making money.

After struggling to get out of the startup stage with his CBD protein bars for years, we started working together last year to do a brand and product pivot.

He relaunched this spring and fin...

I have been in own money drama recently about making an investment in my business and fear about making (yet another) money mistake.  Yep, I've made more than a few "mistakes" with money 😵‍💫. Most of them I would say were "learnings" and stepping stones, with only one really bad one that I still cringe about when I think about it. 

But, the good news is, you get to learn from my mistakes and how I consider...

Sarah Delevan, a CPG profitability expert and host of the Good Food CEO podcast, and I have an engaging conversation about what it takes to create a sustainable businesses on your terms.

We discuss the essential financial strategies and the intentional approaches founders need to build successful ventures including what your COGS need to be and right sizing the business based on your goals.

To watch our conversat...

You have already overcome so much (we survived a pandemic!), but most of us fail to think of ourselves as the hero in the story and use it as evidence of what we can accomplish in our businesses.

In this episode, I explore how to turn setbacks into powerful comeback stories for your business and life. Learn practical strategies for handling challenges with self-compassion and actionable steps to keep moving forward.  Tune ...

In this episode, I chat with Anna Zesbaugh, the inspiring founder of Better Buzz Brands that makes Hooch Booch and Corpse Reviver beverages, to discuss her journey launching an alcoholic hard kombucha company during the pandemic and then adding a non-alcoholic beverage to pave the way for more sales.

Despite facing significant challenges, Anna's tenacity and innovative thinking led her to create a unique product...

Are you a good time off taker? Are you able to turn off your phone and get present with the people and experiences, or do you feel ancy, agitated and anxiety wondering what you are missing and what messes will await you when you return? Most business owners I meet are TERRIBLE at taking real time off and it is actually hurting their businesses more than they realize.

Join me on this week's episode as I share my recent...

Deb Mazzaferro (aka Coach Maz) has been in the CPG industry for decades and she shares her insights and wisdom in a conversation we had together recently. With vast experience with legacy brands, importers, start-ups, brokers and distributors, she has a lot we can learn from when navigating the industry. From who you want on your "board of directors" to how she would use data to build a CPG business if she were to do it n...

Our brain loves a great routine and it's important that as things shift in our lives that we take some time as CEOs of our business to re-evaluate them and make decisions ahead of time to set ourselves up for success. Often we just let the seasons run us and run us over instead of setting up systems and routines that shift with the needs of the season. 

In today's episode, I share with you when to re-evaluate you...

There's a lot of ways to do business and a lot of people telling you how you "should" do it "right". The truth is that there is no ONE way and there is no RIGHT timeframe for success. The whole reason you got into business is probably to have more time and money freedom and to chart your own course and then it's easy to start comparing yourself to others and conclude that you are doing it "wrong&q...

Do you want to run and hide when people start talking about AI and using it in your business? I kinda do...it's a little overwhelming and feels hard. My guest today, Dax Hammon of FOMO.ai,  is an expert on the topic and he is going to blow your mind with where AI is going and how fast things are changing. He sent me a video as well so you can SEE what he is talking about and I posted on the YouTube channel here. 

We c...

When we understand human nature and how to tap into powerful persuasive techniques, not out of manipulation, but simply to help people be more open to buying from you, everyone wins! The reciprocity principle is something we touched on in the Up Level Workshop and I expand on more here. It is one of the most deeply ingrained principles in humans and it can open the door to increased sales with more fun and ease!

The Holiday Ready🎄B...

Advertising on social media can feel pretty overwhelming and a lot of people burn through a lot of money to figure it out (or never figure it out). My guest today, Zach Spuckler of Heart, Soul & Hustle helps entrepreneurs figure this whole advertising thing with ease (if I can learn it, you can too) and focuses them on the one type of ad that actually works on a small budget and gets BIG results: Lead Ads.

Get Zach&ap...

Sales people gets a pretty bad rap (think used car salesman stereotype) and how however you think about "sales" is affecting your revenue in your business. I can give you strategies all day long (as Danny and I are doing in the Up Level Workshop), but it's at least as important to also change your mindset around sales and become a great sales person. 

In today's podcast, I share with you four mindset sh...

Becoming a badass CEO with a successful business doesn't happen overnight (I wish!). Instead, one day you wake up different after weeks, months and even years of stringing together small decisions and actions that are a vote for the person you want to be.

A badass is someone who follows through on what (and when) he or she says it will be done, takes action even when it feels scary and increases their capacity for fai...

Danny and I love farmers markets as one of the first places for brands to go, but did you know that many brands continue with the market sales channel because it makes really good business sense? And it doesn't mean you have to do them all! Danny of Peak State Coffee is doing just this and using markets to fund his business while also taking 2 months off last summer!

In today's episode we discuss the three reason...