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February 4, 2025 32 mins

Do you think of SELL as a bad, four-letter word? If you struggle to sell without feeling pushy or salesy, you're not alone—I see it plague many of the founders I work with.  

You launch our great product and then avoid selling because of the fear of rejection, imposter syndrome, or discomfort around "taking" money. 

But selling is not about taking—it's about offering value, creating connections, and building trust with your audience. It's a beautiful, reciprical process that can feel abundant and joyful.  

In this episode, I'm sharing the S-E-L-L framework—how to share your story, educate with enthusiasm, lead with value, and love your offers—so you can confidently sell in a way that feels natural and authentic.

Fuel is OPEN a la carte through May 26th! There are some incredible bonuses and you will finally be a part of a community of early-stage food founders doing the hard work of launching & growing their businesses into farmers markets, ecommerce and wholesale. Starts at $67/months with a money-back guarantee. http://foodbizsuccess.com/fuel

Stop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - it's all inside the Sales Channel Challenge https://www.foodbizsuccess.com/challenge

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

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