In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Brand Architect and Marketing Strategist of RichBrands, Rich Kozak. Rich shares his journey from a rock band to a Fortune 50 company and eventually to a high-tech advertising agency.
He emphasizes the significance of branding as a perception shaped by consistent actions and communications. Rich introduces four key elements of a successful brand: congruence with values, consistency, unique language, and recognizability. He also discusses overcoming challenges, particularly during the 2008 financial crisis, and stresses the importance of resilience and purpose-driven work. The episode underscores the profound impact of effective branding on businesses and individuals.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Rich's work HERE.
Connect with Rich on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
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