Summary
In this episode, Jerry Vinci interviews Jenny Kenderes, a seasoned expert in senior placement services. They discuss the importance of personalized approaches in senior living, the challenges posed by corporate placement agencies, and the misconceptions surrounding senior living options. Jenny shares her insights on building relationships with communities, navigating family dynamics, and the role of social media in connecting with families. The conversation highlights the need for quality leads and the future of marketing in the senior living industry.
Learn More:
- Connect with Jenny Kenderes on LinkedIn
- Learn more about Premier Senior Solutions
- Connect with Jenny on TikTok
- Connect with Jenny on Instagram
Takeaways
- Personalized service is crucial in senior placement.
- Families often feel overwhelmed and guilty about placement decisions.
- Local knowledge significantly improves placement outcomes.
- Corporate agencies often provide unqualified leads.
- Building relationships with communities enhances service quality.
- Social media is a powerful tool for engagement and education.
- Families need support in navigating the emotional aspects of placement.
- Quality over quantity is essential in lead generation.
- Understanding family dynamics is key to successful placements.
- The senior living industry is evolving rapidly, requiring adaptability.
Chapters
00:00 Introduction to Senior Placement Services
00:48 Welcome to From Leads to Leases Podcast
01:51 Welcome Jenny Kenderes of Premier Senior Solutions
02:44 How Jenny Got Her Start in the Senior Living Industry
07:32 Challenges with National Referral Agencies
11:16 Keeping Up with Changes in Your Local Communities
13:24 Why Jenny Only Recommends 3 to 4 Communities at a Time
15:32 Navigating Emotional Hurdles in Senior Living
18:54 Getting Change Ready for Senior Living
23:46 Why Personal Attention Makes All the Difference
26:39 The Role of Communication in Senior Living
29:00 Improving Relationships with Local Referral Partners
33:16 Leveraging Social Media for Senior Living Marketing
45:00 Challenges and Future of Senior Placement
49:08 Connecting with Premier Senior Solutions
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