Summary
In this episode of 'From Leads to Leases', Jerry Vinci speaks with Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason's unique journey in the senior living industry, innovative marketing strategies, the importance of data tracking, and how to engage diverse audiences. Jason shares insights on turning around underperforming communities, leveraging Google Business Profiles, and best practices for online reputation management. The conversation emphasizes the need for a data-driven approach in marketing and the significance of personalization in reaching potential residents and their families.
Learn More:
- Connect with Jason Nieves
- Learn more about Alta Senior Living
Takeaways
- Jason Nieves has a diverse background in senior living, enhancing his marketing strategies.
- Innovative approaches at Alta Senior Living focus on creativity and data-driven decisions.
- Effective tracking mechanisms are essential for understanding audience engagement.
- Hyper-personalization allows for targeted marketing strategies.
- Managing data overload is crucial for effective decision-making.
- Engaging diverse audiences requires tailored messaging for residents and families.
- Analyzing market conditions is key to turning around underperforming communities.
- Google Business Profiles are vital for online visibility and reputation management.
- Acquisition costs are complex and require careful consideration of various factors.
- A holistic approach to marketing metrics is necessary for campaign success.
Chapters
00:00 Introduction to Jason Nieves and Senior Living Marketing
01:33 How Jason Got His Start in the Senior Living Industry
06:05 Innovative and Entrepreneurial Approaches at Alta Senior Living
08:28 The Importance of Measurable Data in Senior Living
11:16 Hyper-Personalization in Marketing Strategies
14:30 Jason's Secret to Avoiding Marketing Dashboard Overwhelm
17:47 Understanding Diverse Audiences in Senior Living
22:17 Strategies for Driving Occupancy Growth for Underperforming Communities
29:53 The Challenges of Quantifying Acquisition Costs
34:41 Key Elements of Successful Campaigns
38:34 Why a Slower Marketing Strategy is Better and Smarter
42:56 Staying Ahead in Digital Marketing
46:05 Best Practices for Reputation Management
51:33 Innovative Projects in Senior Living Marketing
53:51 Staying Connected with Jason Nieves
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