Ep 007: Building Enduring Brands With Intuition & The Zeitgeist

Regan and Julie DeLoca, CEO and Founder of LOCA Marketing, dive into the power of presence and deep listening when anticipating the future’s possibilities, and the 5 elements that enable companies to cultivate an enduring, resilient brand that’s positioned to thrive in the long-term. They explore how to pinpoint and interpret cultural zeitgeists, and how seeking discomfort and taking risks are key to staying ahead as a leader today. Key Takeaways How meditation, Pilates and pickleball help your mind to be open and hyper-aware. The role gut instinct and risk-taking play when channeling what’s next. The 5 simple questions to make insights about the cultural zeitgeist actionable.  Why authenticity, consistency, community engagement and disruption are the core elements of an intuitive, future-ready brand. How Rihanna and Savage X Fenty harnessed the power of 3 paradigm shifts to usurp Victoria’s Secret.  Resources Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliesilverstonedeloca/ Learn about Julie’s company, LOCA Marketing: https://locamarketing.com/ About Our Guest  Julie is an innovative marketer, storyteller and brand builder with expertise in fashion, tech, beauty and luxury marketing and advertising. An agency president, fashion and software CMO, start-up advisor, mentor and social good advocate, Julie brings 20+ years of experience to new and traditional media with an emphasis on brand strategy and immersive, experiential marketing and programming. Prior to launching her own company, she ran the marketing departments of Rebecca Minkoff and Eli Tahari and held various account management, new business and strategic positions at ad agencies on both coasts. Julie is a passionate mentor for start-ups within the retail and fashion-tech space via The New York Fashion Tech Lab, Springboard Enterprises and Colgate University's entrepreneurship program, TIA. She is active in non-profits, She's The First and The One Love Foundation. Julie speaks about fashion-tech, women’s entrepreneurship and the future of retail.  About Future Fit™ with Regan Robinson  Future Fit™ unravels the secrets of how the world’s most innovative leaders stay future-ready in a fast-paced world. Hosted by futurist and strategist Regan Robinson, each episode explores how trailblazing executives turn uncertainty into their strategic advantage. Gain powerful insights and practical approaches as these visionary minds share the unconventional and imaginative ways they thrive today while leading their teams into tomorrow. If you love what you’re  getting out of our show please subscribe, rate and review. About Regan Robinson Regan Robinson is a holistic futurist and business strategist that empowers visionary companies to turn uncertainty into advantage and effortlessly innovate and strategize for their future. Over the course of 20+ years, she has helped some of the world’s most influential brands and companies strategize and grow. Regan has spearheaded revenue increases of 300%+, led as an executive at 3 start-ups and established business models, new capabilities, infrastructure and roadmaps for companies like VICE Media and Edelman Digital. Website: https://www.reganrobinson.com/ LinkedIn: linkedin.com/in/reganrobinson Future Fit™ Newsletter: linkedin.com/build-relation/newsletter-follow?entityUrn=7054904910919667713 YouTube: www.youtube.com/@regan_robinson Instagram: https://www.instagram.com/iamreganrobinson All contents of this show are rights of Regan Robinson and are not to be used unless authorized by written consent.