Everyone knows that data is king when it comes to gaming and marketing. But what are the best ways to get, analyze, and utilize this data? John Uke, Founder of GameTree, explains how the company captures user data to find highly compatible matches for gamers, and how this data can be leveraged for user acquisition, retention, and personalization.
TAKEAWAYS
- Data and personalization are crucial for better targeted advertising and great customized user experiences.
- While matchmaking is important, skill-based matchmaking is the wrong way to go about putting gamers together.
- A more holistic approach to matchmaking – based people's personalities – can mitigate toxicity in gaming.
- Gamer data and properly optimized matchmaking is integral to building sustainable communities.
CHAPTERS
- 00:00 – Opening remarks and intros
- 02:22 – Psychology in gamedev
- 14:37 – Gamer needs in gaming
- 20:25 – Unlocking gamer data
- 31:57 – Outro and sponsor message
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