TikTok ban, Meta performance, Embracer goodbye (and how to adapt)

In this episode, learn how the TikTok ban stands to impact marketers, content creators, and users in the United States. Plus, get a look at Meta’s Q1 earnings report, what it says about Meta as a performance channel, and challenges and opportunities for marketers. Finally, learn why Embracer Group is splitting into three new entities – and what lessons the games industry can learn from their trial and error.

Takeaways

• The “TikTok ban” has become law in the United States, raising concerns for marketers and content creators
• Meta’s Q1 earnings beat expectations, but the stock market reacted negatively due to concerns about AI investments
• Advertisers should diversify marketing channels and be prepared for changes in performance on platforms like Facebook
• Embracer Group is splitting into three separate entities – focusing on physical games, indies/AA games, and AAA games

Podcast Chapters

• 00:00 – Opening and introductions
• 00:42 – The TikTok ban is real, here’s what to do
• 11:11 – Meta stumbles despite strong Q1 report
• 20:41 – “Embracer” is dead – important takeaways
• 30:11 – Closing and sponsor message