As promised, we’re bringing on one of our past clients, namely Rob Peck of AquaVault. He’s got a very unique perspective and I think you’re going to love it. So are you ready to learn directly from an actual Kickstarter creator who raised over $200,000 on a project? What about learning more about how to absolutely crush a “Shark Tank” appearance? Or are you just curious about the day-to-day hustle-and-grind of entrepreneurship? If so, then today’s episode is for you! Let’s get started…
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⭐ During this episode, we detail these takeaways:
1. Entrepreneurship involves faith, capital, and persistence despite figurative headaches.
2. Entrepreneurs should identify a sufficiently-common problem (while noting that cures are easier to sell than prevention) that nobody else is solving well enough, innovate a product to solve that problem, and engage in market testing (perhaps at trade shows) to ensure that their product is actually desirable, as well as to refine it—and such feedback will prove whether-or-not an idea is truly worth pursuing.
3. Entrepreneurs may use crowdfunding not only to raise funds to start mass-production, but also to obtain both feedback and “brand ambassadors,” plus to show proof-of-concept that can leverage a better deal on “Shark Tank.”
4. Entrepreneurs may use “Shark Tank” to get both a good deal and good publicity, but should note that they likely won’t ever get televised unless they show something sufficiently different and/or entertaining that will appeal well to television audiences.
5. Entrepreneurs should perpetually reach out to relevant retailers and reporters and interest groups and such.
6. Entrepreneurs should note that growth is both expensive and challenging; they may want to form specific long-term plans to leverage what they already have in order to obtain loans to fund what they know for sure will work, and they should always seek deals that are mutually-beneficial to all parties involved.
7. Entrepreneurs should manage others with the right balance between oversight and autonomy.
✍️ Click here for this episode’s complete show notes!
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