We are (still) often asked what content marketing is, how brands truly find success with it - and how to get started.
Rachel Akiboye from digital marketing agency Brandlective throws some of the following questions at Stacey Kehoe in today's episode:
- Why are companies using content marketing? What are the benefits?
- How do we convince the management team that content marketing works?
- What is The Content Waterfall process?
- Why are some companies successful with content marketing, while others are not?
- Our organisation is new to content marketing — where do we start?
- Should I hire someone to do my marketing for me?
- What are the fundamental components I need for a successful brand?
Connect with Stacey Kehoe:
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