This episode is sponsored by Elemental Superfood
Discount Code: THELANBY for 15% off
Why should simplicity and whole ingredients take center stage in your diet?
Nicole Anderson-James, founder and CEO of Elemental Superfood, has built a brand rooted in the philosophy of clean, nutrient-dense eating. Specializing in snacks like bars and trail mixes, Elemental Superfood was born from a deeply personal journey. Following her daughter’s autism diagnosis in 2001, Nicole embarked on a transformative exploration of nutrition, determined to heal through the power of unprocessed, whole foods. Today, her brand is celebrated for its unwavering commitment to organic, functional ingredients that nourish both body and mind.
Nicole shares her dedication to steering clear of shortcuts like preservatives and processed oils, even when faced with the complexities of running a mission-driven business. She reveals the art of reading labels, understanding the pervasive impact of sugar and additives, and creating snacks that genuinely heal, satisfy, and energize.
Chapters:
00:00 The Journey to Elemental Superfoods
03:59 How a Personal Journey Sparked a Business
04:18 The Original Recipe: From the Kitchen to the Market
06:40 Incorporating Superfoods and Adaptogens
9:35 The Role of Nutrition in Healing
11:26 How to Navigate the Bar Aisle and Understand Labels
12:00 Why Nicole Avoids Preservatives and Seed Oils
14:24 Challenges of Staying Mission-Driven in Business
15:49 The Sugar Dilemma: Balancing Taste and Health
RESOURCES:
Website: https://www.thelanby.com/ Instagram: https://www.instagram.com/the.lanby/?hl=enLinkedIn: https://www.linkedin.com/company/the-lanby/Subscribe: https://www.youtube.com/@TheLanby?sub_confirmation=1 Leave a review and follow along @the.lanby
Visit The Lanby today and book a consultation. Watch the Show HERE
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.