May 6, 2025 • 31 mins
Let’s set the record straight: just posting on Instagram isn’t a marketing strategy. In this episode, Jennifer Myers and Lindsay Dreyer unpack one of the biggest misconceptions in real estate today: treating social media as if it's the whole game instead of just one player on the team.
Whether you feel pressured to post daily or frustrated that your content isn’t converting into clients, this episode is your wake-up call. We’re pulling back the curtain on what really drives results in real estate marketing and how to create a strategy that works for you, your clients, and your strengths.
You’ll learn:
- The critical marketing question every agent must answer to stand out
- The role of real conversations in a digital-first, algorithm-driven world
- Why your posts might not be converting—and how to fix your message
- Which marketing channels are actually worth your time and energy
- How to create intentional, strategic outreach that gets appointments, not just likes
📥 Grab Lindsay’s free Social-Free Marketing Blueprint: happyagentco.kit.com/socialfree
Check out Jennifer Myers on AgentGradSchool.com
Let's stay connected!
💼 Coaching with Lindsay – happyagent.co/coaching
Get personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy.
🎓 Happy Agent Academy – happyagent.co/academy
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey there, today is a little bit of a unique episode.
I was a guest on JenniferMeyer's podcast Confessions of a
Top Producing Real Estate Agentand we had a very great
conversation about social media,which evolved into a broader
conversation about marketing,and Jen was kind enough to let
(00:21):
me repost this as an episode formy Happy Agent Co listeners.
So here is the episode Irecorded with Jen about social
media and your marketing mix.
I hope you enjoy.
Speaker 2 (00:36):
I'm here today with Lindsay Dreyer of Happy Agent Co
.
And we're going to talk todayabout one of our favorite
subjects that we pop off about,which is how to build a real
estate business without socialmedia.
Speaker 1 (00:53):
Yes, it's possible, so possible.
Speaker 2 (00:56):
And pleasurable.
Speaker 1 (00:58):
I was just going to say that I was going to say and
also not exhausting.
Speaker 2 (01:03):
Yeah, so where should we start today, liz?
Speaker 1 (01:08):
Oh boy, when do we start?
I think maybe we start with whythe obsession with social media
and why do you think agents areso into it?
Speaker 2 (01:18):
You're going to have to answer that question because
I have like the anti.
Okay, fantastic Likeanti-thought like the counter
thought on that.
Speaker 1 (01:25):
So I think that when social media came on the scene,
it was the bright, shiny objectand I really think that we
started to cling on to thesesuccess stories and it kind of
sold this false vision of hopefor a lot of real estate agents
(01:45):
which was if you just show up onsocial media you'll get free
leads.
And I think that our industryhas been really suffering for
the past at least 10 years maybea little bit longer of if
you're just on social mediayou're going to get business,
and I think that couldn't befurther from the truth.
Speaker 2 (02:07):
Yeah, I was always having a hard time with this
whole real estate agent shouldbuild their business on social
media.
Not because I didn't think itwas possible, but because of the
way that I think about socialmedia and the way that most of
my clients thought about socialmedia.
My thought was always like forme, the business I wanted to
(02:27):
build was very much a like Iwant to be a trusted advisor.
I want people to see me as likethey see their CPA or their
financial advisor or theirlawyer or their accountant.
Like I wanted to be in thatcircle of like this is like a
top professional that we trustand we like with our hugest
investment, you know.
And to me I kept thinking likemy dentist is not on social
(02:51):
media, my CPA is not on socialmedia, my plumber is not on
social media, like nobody that Iwould go and hire in my life
was on social media.
And so to me I never evenwanted to build a business from
social media because I didn'twant to be seen as somebody on
(03:13):
social media.
Speaker 1 (03:15):
I get that.
It's interesting because Ithink now that some attorneys
are on social media, some CPAsare on social media, but I think
those industries traditionallywere built on referral right, so
it wasn't necessarily amarketing play per se, it was.
I'm going to deliver thisexceptional service and I'm
(03:37):
going to boost my referralbusiness.
I'm going to become areferral-based service
professional.
So I think that that's a reallygood point, which is a lot of
people don't think of realestate as a traditional industry
, but it really is like atraditional industry in terms of
it's a service-based business.
Speaker 2 (03:57):
Yeah, and here's what I love about real estate and
what I will always love aboutreal estate is you get to make
it what you want it to be foryou, right?
So, like I'm not saying that,like I think it's great that
other agents build theirbusiness on social media,
because my whole thing also is,like, you know, how do you get
clients Right?
The best way to get clients isto go where your clients are
(04:21):
Right.
So if you, if your clients, areon social media whether that be
Facebook or Instagram or TikTOK or wherever else Snapchat,
wherever the people are hangingout right, you do need to show
up there, and so I do thinkthere's an argument for having a
business and being on socialmedia if your clients are there.
But I also, you know, thinkthat there's an argument when
(04:44):
people show up on social mediaand there's no thought put to
like why I'm showing up there.
Who am I talking to?
What is it that I want them todo?
Which really is the basis forevery marketing decision that
you make is who am I trying tohave come to me?
What do I want them to know?
What action do I want them totake?
And once we have that figuredout, then the last question is
(05:05):
okay, what do I want them toknow?
What action do I want them totake?
And once we have that figuredout, then the last question is
okay, where do I need to show upthat they are, so that they
understand who I am, that Iexist and that I can help them
and how I can help them?
I?
Speaker 1 (05:17):
love that because you and I are both marketers like
at heart.
We're like marketing.
We have our marketing brain isalways on and I think so many
times People don't understandthat social media is just a
channel in a broader marketingstrategy.
So there's a whole bunch ofchannels in real estate that you
(05:37):
can get clients through Directmail, you can call people, you
can do open houses, you can hostworkshops and all of those can
play into your broader marketingstrategy.
But I think maybe my biggestbeef with social media and real
estate is that it doesn't playinto a broader strategy.
But I think maybe my biggestbeef with social media and real
estate is that it doesn't playinto a broader strategy.
It's just let me just post abunch of stuff, no strategy
(05:58):
behind it, no target marketbehind it, there's no really
thought behind it and when youdo that I just feel like it is
such an utter waste of time.
Speaker 2 (06:07):
Yeah, I think there can be a strategy.
I just think most people don'tthink of it as a strategy, like
they just think I'm told to poston social media.
Therefore, I will post onsocial media, and I think
there's a lack of strategy.
So, for anybody who is doing it, who aren't getting results,
there's always two reasons.
It's either how you're doing itto your point it's a channel,
(06:29):
so it's like it's not thatyoutube or postcards or there's.
It's not the thing that you'redoing that necessarily will work
or won't work.
It's really two questions.
It's how you're doing the thingand are the people that you
want to work with there right,exactly, so so you know, social
media may or may not be theright place, so social media may
(06:52):
or may not be the right placefor people.
And really making that decisionfirst and deciding like is this
the channel that I want tospend time and energy on?
Because whatever channel youpick, regardless of what it is,
it's going to take time andenergy to get results.
Speaker 1 (07:06):
Yes, and I think that social media is really fun for
some people and they do a reallygreat job with it.
I know so many people that it'snot fun for them.
They aren't really that greatat it and the people that they
want to work with aren'tnecessarily following them or
they don't have that audiencebuilt up already.
(07:27):
Again, I'm not a total Luddite.
I am actually on social mediaand I get clients from social
media, but I don't put all of myeggs in that basket because I
find that my time and energy isbetter spent in other avenues.
Speaker 2 (07:43):
I think there's one good story that I remember when
you and I were together once.
We have these like mini retreatsand we go and do fun things and
then work kind of, and there'slike an agent you told me about
that had like millions of views,right.
So I think one thing isremember that point of being on
social media if you are going todo it, and to me, the point of
being anywhere is not to getviews or likes or comments.
(08:07):
To me, the point of beinganywhere, if you're using
something as marketing, is toget, for us, as real estate
agents, appointments, exactly,conversations, yes, yeah, at the
initial consultation, whateveryou want to call that, the sit
down.
That is the point.
So it doesn't matter how manymillions of views you have, it
doesn't matter how many likesand hearts you get.
(08:28):
What matters is are you gettingappointments set out of it?
And I think to me, the nextbest thing you can get to me,
the way that I do business, isemail, because email has the
highest return Still to this day, has the highest return on
investment for both time andmoney than any other channel.
Speaker 1 (08:49):
Yeah, and you control it to a certain extent.
I know that your email cansometimes end up in the updates
folder or spam sometimes, but ifyou're really conscious about
how you're sending them andmaking sure you're not doing
spammy stuff, my open rate on myemail is like 65% to 70%, and
(09:10):
so I personally would invest inthat all day long.
I would not probably investthat on like a Facebook or
Instagram or a TikTok strategy.
So I'm with you Email is reallypowerful.
Speaker 2 (09:20):
The other thing I've been finding more and more
recently is even people that Iwant to like, that I follow with
the intention of keeping intouch with.
Or maybe you know I follow thembecause I'm like, oh, I could
really use their help later, orwhatever it is.
I'm not seeing them in my feedanymore, have you?
Speaker 1 (09:37):
noticed that.
Speaker 2 (09:38):
It's all ads and then like suggestions to follow Also
.
Speaker 1 (09:43):
I don't know, like what happened, but I think that
everyone thinks I'm like ananti-vaxxer now, which is weird.
And then I'm also getting likeI'm getting thirst traps, like I
don't know what is going on,but I, like, I'm like the
algorithm is getting mecompletely wrong.
So I mean, I think that that'sjust.
Another point is that if you'reputting all of your eggs in the
(10:03):
social media basket, thealgorithm has a mind of its own
sometimes.
So you may not be showing up toyour people, because they may
not just be engaging with yourcontent, and if they're not
engaging then they're probablynot popping up.
Speaker 2 (10:19):
Yeah, I mean, that was always the hard part is like
for me.
I was always like how do I postsomething that I make sure
people actually see?
And I just was like I don'tknow how to, because it's like
the time and how many times youhave to do it and then they
might still not see it, becauseyou know, if you're someone like
me, I'm only on Instagram forlike recipes and hair styles or
(10:40):
something.
Speaker 1 (10:41):
Right, exactly.
Speaker 2 (10:43):
Right, it's like teach me how to curl my hair and
make a good pizza.
Speaker 1 (10:47):
Yeah, otherwise, I want my parents, I want my
parenting tips and my, myfeminist propaganda.
Like that's all I need, I'mgood yeah.
Speaker 2 (10:55):
But I hope I mean.
The point I think we're tryingto make is like look, if you
want to do social media andyou're good at it and it brings
you joy, brings you happiness,then go for it.
Know why you're doing it, havea strategy, spend your time on
it and get the results.
But if you're somebody who'sjust so overwhelmed by the idea
(11:15):
of doing social media as the wayto get clients, just know that
there are other options outthere.
And I think for those who arewondering whether or not they
should do it, let's talk throughhow they make that decision
whether or not they should do it.
Let's talk through how theymake that decision.
Speaker 1 (11:35):
Maybe, like one is one is do you need, do you need,
quick money?
Because I think it's a longgame, and so I think, like right
now at least, what I'm seeingis that the market is shifting
or has shifted, depending onwhich market you're in and a lot
of the conversations I'm havingwith agents across the country
is that they just need morebusiness because their dropout
(11:57):
rate of their clients is gettinghigher.
So they're needing to generatemore opportunities because their
fallout rate is higher, becausepeople are dropping out because
of affordability, or maybethey're just scared or whatever,
and so lead generation, orgetting more clients, I feel
like, is the number.
One thing I'm hearing from realestate agents right now is that
(12:17):
they need more business or theywant more business.
So how do you do that quickly?
I don't know that.
Social media is the quick game.
I think you said it earlierwhich was you need to go where
the people are Like where arethe buyers, where are the
sellers hanging out?
And when I first started in thebusiness, like open houses were
such a good source of businessfor me, I was really good, I
(12:40):
never, I never could turn themover, I could not never got a
client.
It's so funny you say thatbecause, like I think it was
because of my new constructionbackground, Like I basically
held an open house every day forfour years.
So, like you become good atgetting people to like you and
buy houses from you.
Speaker 2 (12:58):
Well, you're also just very personal and likable
in person.
Oh my gosh thanks, yeah,whereas, like, I'm an introvert
and I'm like we shouldn't speak,we shouldn't talk Like enjoy
your tour.
They're like have a good time,yeah.
But it goes to prove that youcan be successful regardless of
your personality, right yeah?
Speaker 1 (13:20):
So, going back to your original question, which
was how do you decide if youwant to go all in on a social
media strategy?
I do think it's a strategy andit's one that you have to go in
on long term.
It's not like you post for amonth and you're just inundated
with clients.
The people I know who havereally nailed Instagram, TikTok,
whatever it is a constant tweak, analyze, refine, experiment,
(13:48):
put things out there and youjust have to really love
creating, for the love ofcreation.
I think and those are thepeople that they don't care if
it gets likes, they don't careif they go viral, but they
really are just there becausethey love creating content.
So if you're that type ofperson who loves creating visual
content, I think that socialmedia strategy could be really
(14:09):
effective and really fun.
Speaker 2 (14:16):
Yeah, and I think the other way to make the decision
about whether or not you want togo the social media route is
again ask yourself is that wheremy clientele hang out?
And for me the answer wasalways not really.
I mean, yeah, they scroll, butnone of like I think about, even
like all of my clients.
None of my clients were bigposters.
They weren't really on there asa who they were, who they are
(14:42):
as people, and so that justnever was the place that they
went for these kinds of bigdecisions.
Yeah, and I will tell you I meanone of the things that I always
say in my experience, not justpersonally but the agents that I
help how do you get clients?
(15:03):
You really need to change like10 people's lives, like two
handfuls of people's lives, forthe better in a way that really
delights them, surprises them,astounds them and shows them
what's possible.
If you can do that two handfulsof times, you really will have
(15:24):
a referral, like you'll have abusiness, that people come to
you and you don't really have todo a ton.
Speaker 1 (15:30):
Really, yes, you nailed it, it's really not.
I think the mystery of, like,the referral based business is
so interesting because peopleare like, why don't I get
referrals?
And it really comes down to oneof two things you either didn't
wow them or delight them, ordeliver just an exceptional
experience, or you didn't stayin touch with them.
(15:52):
And those are really the twothings.
And I think you're totallyright.
If you can get that 10 peoplethat you just wowed, you are off
to the races.
So I guess for like agents whoare maybe on the beginning of
their career, the first thing isjust you have to know your
(16:12):
stuff and you have to know themarket.
You have to be an expert atreal estate, the market, you
have to be an expert at realestate.
And so if you're not an expertat real estate or your market,
you're just not going to besuccessful in terms of building
a long-term business.
So I'm curious, because we'reharping on social media and
(16:34):
again, I think there are somepeople that do it really really
well.
I think they do itexceptionally well and they get
clients from it.
But I think that is the smallminority, not the majority.
If somebody is like I needclients right now.
What would you recommend thatthey do?
Speaker 2 (16:50):
The easiest and cheapest way is to start with
people you know, and they mightnot be buying or selling, but
they might know people that arebuying and selling.
And here's the thing you cannotjust say I'm a real estate
agent and I'm new and I can'twait to help you, like that's
not going to work, and so whatyou really have to think about
is who are you talking to?
(17:11):
What situation like when itcomes to real estate?
Are they in or are the peoplethat they know are in?
And what is it that you need tosay to them to get them to take
the action that either theywant or that you want them to
take?
So, for example, when you weresaying like you know, you have
(17:32):
to be an expert.
I can just remember when Ifirst started, I felt like I was
a total loser, like I knewnothing.
I never sold a house, no really,I mean, I mean this truly and
I'm like I knew nothing.
I took a class with a man namedDan Kennedy and he changed my
life.
You could take him or leave him.
No, I don't agree with him onall things, but I do agree with
him on this one question that heasked, which was you?
(17:53):
If you don't have the businessthat you want, regardless of
what business you are, you haveto answer the question why
should somebody choose you aboveall other options, including
doing nothing at all?
And when I heard that question,I knew two things.
Number one, I knew why I neverhad any clients up until that
point.
And number two is I knew thatwas the question I had to answer
in order to get clients, and sofor me, I took.
(18:17):
So it took so long for me tofigure that out, but eventually,
because I kept saying, whywould anybody use me?
Because I never sold a housebefore, and so that took about a
year of me beating myself up,not having an answer, but then I
came to the conclusion at thetime that at least I had bought
a house, so at least I had donethat.
(18:38):
And if I knew more than thepeople who'd never done it,
because I'd personally done it.
And so from there I was able tosay, okay, who do I want coming
to me?
I want first time homebuyers.
Why should they come to me?
Because they think they can'tafford a house, but I happen to
know about first time homebuyerprograms that can help them make
their first home moreaffordable, right, and so that
(19:01):
was the messaging that I took tomy channels, right, and it
doesn't matter what channel youchoose.
But I showed up where my peoplewere and talked to people about
how they could afford theirfirst home, if that is something
that they wanted, and so Iwould always say, like if you or
anyone you know is looking toblank right, like buy their
first home, even if you havestudent loan debt, or even if
(19:26):
right, because I had a lot ofdoctors and lawyers who have a
lot of student loan debt butthey have high right, and so I
would like talk about a doctorloan and then I'd say, if you
know any doctors who are lookingto buy their first home but are
stopped by all the student loanthey have, there's some great
doctor programs where you canoverlook the student debt.
So things like that veryspecifically, and first time
(19:46):
homebuyers is just an example.
I then was able to translatethat into sellers and why they
should.
Sellers should use me, but thatis the.
That is the conversations thatmatter, not where you're showing
up, it's how you're showing up,what you're saying, and then
you simply show up where theyare.
Speaker 1 (20:05):
I think that that's a really great point and I
totally agree with you and Ithink that that's the number one
mistake people make on socialmedia is that they aren't having
that.
They can't answer that question.
That they can't answer thatquestion Like why would somebody
choose me and who am Itargeting?
Because if you're on theretalking about I helped this
(20:29):
first time homebuyer here's thefirst time homebuyer programs,
first time homebuyer this firsttime homebuyer that and you are
just known as the first timehomebuyer whisperer you're the
pro.
Then I really feel like youhave a niche then, like you are
starting to establish yourselfas why would somebody pick you?
It's because you specialize inthis particular thing.
So, going back to the channels,like, yes, social media is a
(20:52):
really valuable channel and yousaid the easiest way to get
clients is to start with peoplethat know you.
But I think that might be oneof the biggest mistakes people
make is they come out on socialmedia to the people that know
them in a way that makes it sopeople don't want to hire them.
Speaker 2 (21:13):
Yeah, yeah.
And so how should people showup on social media or wherever
they are, but to people thatthey know?
Right?
That's the question.
Speaker 1 (21:23):
It's a really good question and I think that it
comes down to authority andauthenticity.
I think that you have to proveyou're an authority on something
I know for me at this stage inmy business.
I have owned a brokerage.
I own multiple investmentproperties.
I have bought and sold propertyoh my gosh at least over 10
(21:46):
times.
So in terms of my reputationwith my sphere, people think of
me as Mrs Real Estate.
That's who I'm known as.
Was it always like that?
No, it was not always like that.
So it evolved from I was afirst time home buyer expert to
now I'm kind of a like jack ofall trades, like you can lean on
(22:08):
me for everything.
So when you're showing up onsocial media, I like to show up
in an authentic way.
So I'm showing up as Lindsayswear words and all.
I'm showing up as the mom thatI am.
I'm a mom of three kids, I lovereading tarot cards, so it's
(22:29):
like I'm showing up with likethose personal things about
myself.
But then there's also theauthority piece, which is I'm a
pretty badass real estate personand I talk about how I have an
Airbnb, I talk about myinvestment properties, I post
listings for sale that I thinkare really cool or just I think
are a great deal, no matterwhere they are.
It's like letting people intomy world.
(22:52):
Personally and professionally.
I feel like that's the magic ofsocial media is that we can let
people into our world, and itdoesn't always have to be.
I just listed this, I just soldthis, I just did this.
I just did that because it'snot necessarily about you, it's
about them.
I think that's where a lot ofagents make the mistake is they
(23:13):
just think it's push, push, push, like let me just pump out a
bunch of content.
But it is about talking aboutthe strategy that we were
talking about earlier, but thenit's also having a healthy mix
of showing that you're anauthentic human, but you're also
an authority in real estate.
Speaker 2 (23:30):
And Lindsay, I think, even though I know you and I
both are like you don't have tobuild business on Instagram.
I think you do what you.
Just you demonstrate what youjust said so beautifully on your
Instagram channel.
Yeah, because I think you.
I think it's hard for somepeople, myself included, to
bring that authenticity and tobring that really like
(23:52):
wholehearted who you are and allfacets of who you are, but you
do such a good job at tying thatwhole thing together.
I think you're really talentedon nailing that, even if it
isn't the whole way you'rebuilding your business.
If you want to be on socialmedia, I think you just do.
You do it so well.
And for those people who maybedon't have that authority yet.
(24:14):
I always anchor into the why,like why did you become a real
estate agent?
There has to be a reason, andit has to be more than just
because I wanted to make moneyand have a lot of free time,
because you could have done thatin a lot of other, a lot of
other industries.
(24:35):
And so really anchoring intothat why, and so for me, that's
how I, that's how I got mystrategy, and my answers to a
lot of the questions is likewhat made me want to become a
real estate agent in the firstplace.
So, if you don't have theauthority, really get into your
why.
And for me it was like Ibelieve to this day that real
estate is one of the best waysto build wealth.
(24:56):
Right, but I didn't lead that.
I didn't lead without mymarketing, because I realized
from doing it and gettingfeedback and results, which you
can't be afraid of, is peoplewanted that too, but they didn't
think they could have it, andso then I had to change it to
like the affordability piece,because that was what was
(25:16):
standing in their way, and sojust then you can build the
authority and then show up oninstagram like lindsey oh my
gosh, teach us all honestly, Idon't even do it that good of a
job on the instagram.
Speaker 1 (25:31):
Thank you, I appreciate that I literally just
show up on my instagram becauseI like to, and I think that
maybe that's the trick for me isI just it really is a
connection tool still for me.
Like I don't use it to I'mtalking about my personal one,
but I don't really use that tosell so much.
But I still do let people intomy professional and my personal
(25:51):
life, which it's nice.
I get some really wonderfulconversations with people.
I love the interaction, theengagement I get with people.
It's really a wonderful way tostay in touch with people I've
met over the past 15 years.
Speaker 2 (26:04):
So let's wrap it up, and what's the takeaways here?
Like you may or may not need tobe on social media, the
decision is yours, I think thatis a great point.
Speaker 1 (26:14):
You do not have to feel guilty if you aren't
showing up in the way that youfeel like you're supposed to.
Yeah it, you can do what youwant to do.
Speaker 2 (26:36):
And in fact, truly, when you actually do what the
opposite of what everybody elseis doing, that is how you stand
out and that's like the goal,like don't do what everybody
right, because if you're doingwhat everybody else is doing,
then you're confusing youraudience because they're like,
literally, why should I pick youand you and you and all, all of
you are the same right so youactually want to stand out and
(26:56):
do things differently?
Speaker 1 (26:58):
All right.
So that's, I think, the firsttakeaway.
Second takeaway is if you'regoing to be on social media, you
need to have a strategy behindit, and if you're really going
to invest in it as one of yourmajor channels not just like a
side channel, it's not your sidepiece, but you're one of your
major marketing channels thereneeds to be a strong marketing
strategy behind it.
Who are you targeting?
(27:20):
What's the messaging?
How are we reaching them?
How are we demonstrating ourauthority?
It's like a whole other episode, I feel like.
And then I think the last pieceis be real and be social.
I think people are tired ofbeing sold to and I think that
we really want to get back tothose authentic connections with
(27:43):
people.
So let people into your worldlike, be real, be personal, and
like there's a real human behindthe camera and behind the image
or behind the text.
And so I think, just beingauthentically you can be a
really powerful thing on social.
(28:03):
But I just think in your realestate business, being
authentically you is so crucial.
Speaker 2 (28:08):
And be nice.
Speaker 1 (28:09):
Yes be nice.
Speaker 2 (28:11):
So if you're commenting, just remember, like
to your point of there's a humanlike people are showing up as
humans.
Speaker 1 (28:17):
I'm like to your point of there's a human like
people are showing up as humans.
Be kind, yes, be kind is sotrue, but I think I want to
close on.
Social media is, again, just atool, but it also can be a
really good way to just haveconversations with people.
And one of my favorite thingsto tell people is if you're
struggling to get more business,try to have 50, five zero
(28:40):
quality conversations everysingle week.
That can be.
I know you're seem, you're like, oh no, how do I do that?
But they can be on in the DMS.
Yeah, it can be with you, thebarista, in the morning.
It could be with your personaltrainer.
It could be with whoever youcome in contact with in the
morning.
It could be with your personaltrainer, it could be with
whoever you come in contact with, even other agents, even other
(29:00):
agents yeah, it can be withanybody, but having 50 quality
conversations I just don't thinkenough people are getting in
touch with enough people thesedays, whereas we used to live a
very different life, where wewere out and about and it was
just less online, less work fromhome, and so I feel like having
(29:21):
that intentionality of having50 quality conversations can be
a really good way if you need areboot on your business.
Speaker 2 (29:29):
Yeah, I love that, lindsay.
Thank you for having thisconversation, oh my gosh you're
so welcome.
Thanks for having me.
If people want to see yourbeautiful face, how should they
find you?
Speaker 1 (29:40):
Okay, well, first you can follow me lindsaydryer,
that's on Instagram.
You can also followhappyagentco on Instagram and if
you want to check out coachingclasses or the podcast or the
(30:02):
podcast, you can go tohappyagentco.
And I know we were talkingabout social media in this
episode to the max, but I havemy social free marketing
blueprint, which is totally freeand gives you tips on how to
generate leads without socialmedia, and I will give you the
link that you can download thatin the show notes.
Speaker 2 (30:18):
Awesome, and you can always find me at
asiangradschoolcom.
Speaker 1 (30:21):
You're the best.
Speaker 2 (30:22):
You're the best, love you.
Thanks for being here.
Love you, bye.
Hey there, today is a little bit of a unique episode.
I was a guest on JenniferMeyer's podcast Confessions of a
Top Producing Real Estate Agentand we had a very great
conversation about social media,which evolved into a broader
conversation about marketing,and Jen was kind enough to let
(00:21):
me repost this as an episode formy Happy Agent Co listeners.
So here is the episode Irecorded with Jen about social
media and your marketing mix.
I hope you enjoy.
Speaker 2 (00:36):
I'm here today with Lindsay Dreyer of Happy Agent Co
.
And we're going to talk todayabout one of our favorite
subjects that we pop off about,which is how to build a real
estate business without socialmedia.
Speaker 1 (00:53):
Yes, it's possible, so possible.
Speaker 2 (00:56):
And pleasurable.
Speaker 1 (00:58):
I was just going to say that I was going to say and
also not exhausting.
Speaker 2 (01:03):
Yeah, so where should we start today, liz?
Speaker 1 (01:08):
Oh boy, when do we start?
I think maybe we start with whythe obsession with social media
and why do you think agents areso into it?
Speaker 2 (01:18):
You're going to have to answer that question because
I have like the anti.
Okay, fantastic Likeanti-thought like the counter
thought on that.
Speaker 1 (01:25):
So I think that when social media came on the scene,
it was the bright, shiny objectand I really think that we
started to cling on to thesesuccess stories and it kind of
sold this false vision of hopefor a lot of real estate agents
(01:45):
which was if you just show up onsocial media you'll get free
leads.
And I think that our industryhas been really suffering for
the past at least 10 years maybea little bit longer of if
you're just on social mediayou're going to get business,
and I think that couldn't befurther from the truth.
Speaker 2 (02:07):
Yeah, I was always having a hard time with this
whole real estate agent shouldbuild their business on social
media.
Not because I didn't think itwas possible, but because of the
way that I think about socialmedia and the way that most of
my clients thought about socialmedia.
My thought was always like forme, the business I wanted to
(02:27):
build was very much a like Iwant to be a trusted advisor.
I want people to see me as likethey see their CPA or their
financial advisor or theirlawyer or their accountant.
Like I wanted to be in thatcircle of like this is like a
top professional that we trustand we like with our hugest
investment, you know.
And to me I kept thinking likemy dentist is not on social
(02:51):
media, my CPA is not on socialmedia, my plumber is not on
social media, like nobody that Iwould go and hire in my life
was on social media.
And so to me I never evenwanted to build a business from
social media because I didn'twant to be seen as somebody on
(03:13):
social media.
Speaker 1 (03:15):
I get that.
It's interesting because Ithink now that some attorneys
are on social media, some CPAsare on social media, but I think
those industries traditionallywere built on referral right, so
it wasn't necessarily amarketing play per se, it was.
I'm going to deliver thisexceptional service and I'm
(03:37):
going to boost my referralbusiness.
I'm going to become areferral-based service
professional.
So I think that that's a reallygood point, which is a lot of
people don't think of realestate as a traditional industry
, but it really is like atraditional industry in terms of
it's a service-based business.
Speaker 2 (03:57):
Yeah, and here's what I love about real estate and
what I will always love aboutreal estate is you get to make
it what you want it to be foryou, right?
So, like I'm not saying that,like I think it's great that
other agents build theirbusiness on social media,
because my whole thing also is,like, you know, how do you get
clients Right?
The best way to get clients isto go where your clients are
(04:21):
Right.
So if you, if your clients, areon social media whether that be
Facebook or Instagram or TikTOK or wherever else Snapchat,
wherever the people are hangingout right, you do need to show
up there, and so I do thinkthere's an argument for having a
business and being on socialmedia if your clients are there.
But I also, you know, thinkthat there's an argument when
(04:44):
people show up on social mediaand there's no thought put to
like why I'm showing up there.
Who am I talking to?
What is it that I want them todo?
Which really is the basis forevery marketing decision that
you make is who am I trying tohave come to me?
What do I want them to know?
What action do I want them totake?
And once we have that figuredout, then the last question is
(05:05):
okay, what do I want them toknow?
What action do I want them totake?
And once we have that figuredout, then the last question is
okay, where do I need to show upthat they are, so that they
understand who I am, that Iexist and that I can help them
and how I can help them?
I?
Speaker 1 (05:17):
love that because you and I are both marketers like
at heart.
We're like marketing.
We have our marketing brain isalways on and I think so many
times People don't understandthat social media is just a
channel in a broader marketingstrategy.
So there's a whole bunch ofchannels in real estate that you
(05:37):
can get clients through Directmail, you can call people, you
can do open houses, you can hostworkshops and all of those can
play into your broader marketingstrategy.
But I think maybe my biggestbeef with social media and real
estate is that it doesn't playinto a broader strategy.
But I think maybe my biggestbeef with social media and real
estate is that it doesn't playinto a broader strategy.
It's just let me just post abunch of stuff, no strategy
(05:58):
behind it, no target marketbehind it, there's no really
thought behind it and when youdo that I just feel like it is
such an utter waste of time.
Speaker 2 (06:07):
Yeah, I think there can be a strategy.
I just think most people don'tthink of it as a strategy, like
they just think I'm told to poston social media.
Therefore, I will post onsocial media, and I think
there's a lack of strategy.
So, for anybody who is doing it, who aren't getting results,
there's always two reasons.
It's either how you're doing itto your point it's a channel,
(06:29):
so it's like it's not thatyoutube or postcards or there's.
It's not the thing that you'redoing that necessarily will work
or won't work.
It's really two questions.
It's how you're doing the thingand are the people that you
want to work with there right,exactly, so so you know, social
media may or may not be theright place, so social media may
(06:52):
or may not be the right placefor people.
And really making that decisionfirst and deciding like is this
the channel that I want tospend time and energy on?
Because whatever channel youpick, regardless of what it is,
it's going to take time andenergy to get results.
Speaker 1 (07:06):
Yes, and I think that social media is really fun for
some people and they do a reallygreat job with it.
I know so many people that it'snot fun for them.
They aren't really that greatat it and the people that they
want to work with aren'tnecessarily following them or
they don't have that audiencebuilt up already.
(07:27):
Again, I'm not a total Luddite.
I am actually on social mediaand I get clients from social
media, but I don't put all of myeggs in that basket because I
find that my time and energy isbetter spent in other avenues.
Speaker 2 (07:43):
I think there's one good story that I remember when
you and I were together once.
We have these like mini retreatsand we go and do fun things and
then work kind of, and there'slike an agent you told me about
that had like millions of views,right.
So I think one thing isremember that point of being on
social media if you are going todo it, and to me, the point of
being anywhere is not to getviews or likes or comments.
(08:07):
To me, the point of beinganywhere, if you're using
something as marketing, is toget, for us, as real estate
agents, appointments, exactly,conversations, yes, yeah, at the
initial consultation, whateveryou want to call that, the sit
down.
That is the point.
So it doesn't matter how manymillions of views you have, it
doesn't matter how many likesand hearts you get.
(08:28):
What matters is are you gettingappointments set out of it?
And I think to me, the nextbest thing you can get to me,
the way that I do business, isemail, because email has the
highest return Still to this day, has the highest return on
investment for both time andmoney than any other channel.
Speaker 1 (08:49):
Yeah, and you control it to a certain extent.
I know that your email cansometimes end up in the updates
folder or spam sometimes, but ifyou're really conscious about
how you're sending them andmaking sure you're not doing
spammy stuff, my open rate on myemail is like 65% to 70%, and
(09:10):
so I personally would invest inthat all day long.
I would not probably investthat on like a Facebook or
Instagram or a TikTok strategy.
So I'm with you Email is reallypowerful.
Speaker 2 (09:20):
The other thing I've been finding more and more
recently is even people that Iwant to like, that I follow with
the intention of keeping intouch with.
Or maybe you know I follow thembecause I'm like, oh, I could
really use their help later, orwhatever it is.
I'm not seeing them in my feedanymore, have you?
Speaker 1 (09:37):
noticed that.
Speaker 2 (09:38):
It's all ads and then like suggestions to follow Also
.
Speaker 1 (09:43):
I don't know, like what happened, but I think that
everyone thinks I'm like ananti-vaxxer now, which is weird.
And then I'm also getting likeI'm getting thirst traps, like I
don't know what is going on,but I, like, I'm like the
algorithm is getting mecompletely wrong.
So I mean, I think that that'sjust.
Another point is that if you'reputting all of your eggs in the
(10:03):
social media basket, thealgorithm has a mind of its own
sometimes.
So you may not be showing up toyour people, because they may
not just be engaging with yourcontent, and if they're not
engaging then they're probablynot popping up.
Speaker 2 (10:19):
Yeah, I mean, that was always the hard part is like
for me.
I was always like how do I postsomething that I make sure
people actually see?
And I just was like I don'tknow how to, because it's like
the time and how many times youhave to do it and then they
might still not see it, becauseyou know, if you're someone like
me, I'm only on Instagram forlike recipes and hair styles or
(10:40):
something.
Speaker 1 (10:41):
Right, exactly.
Speaker 2 (10:43):
Right, it's like teach me how to curl my hair and
make a good pizza.
Speaker 1 (10:47):
Yeah, otherwise, I want my parents, I want my
parenting tips and my, myfeminist propaganda.
Like that's all I need, I'mgood yeah.
Speaker 2 (10:55):
But I hope I mean.
The point I think we're tryingto make is like look, if you
want to do social media andyou're good at it and it brings
you joy, brings you happiness,then go for it.
Know why you're doing it, havea strategy, spend your time on
it and get the results.
But if you're somebody who'sjust so overwhelmed by the idea
(11:15):
of doing social media as the wayto get clients, just know that
there are other options outthere.
And I think for those who arewondering whether or not they
should do it, let's talk throughhow they make that decision
whether or not they should do it.
Let's talk through how theymake that decision.
Speaker 1 (11:35):
Maybe, like one is one is do you need, do you need,
quick money?
Because I think it's a longgame, and so I think, like right
now at least, what I'm seeingis that the market is shifting
or has shifted, depending onwhich market you're in and a lot
of the conversations I'm havingwith agents across the country
is that they just need morebusiness because their dropout
(11:57):
rate of their clients is gettinghigher.
So they're needing to generatemore opportunities because their
fallout rate is higher, becausepeople are dropping out because
of affordability, or maybethey're just scared or whatever,
and so lead generation, orgetting more clients, I feel
like, is the number.
One thing I'm hearing from realestate agents right now is that
(12:17):
they need more business or theywant more business.
So how do you do that quickly?
I don't know that.
Social media is the quick game.
I think you said it earlierwhich was you need to go where
the people are Like where arethe buyers, where are the
sellers hanging out?
And when I first started in thebusiness, like open houses were
such a good source of businessfor me, I was really good, I
(12:40):
never, I never could turn themover, I could not never got a
client.
It's so funny you say thatbecause, like I think it was
because of my new constructionbackground, Like I basically
held an open house every day forfour years.
So, like you become good atgetting people to like you and
buy houses from you.
Speaker 2 (12:58):
Well, you're also just very personal and likable
in person.
Oh my gosh thanks, yeah,whereas, like, I'm an introvert
and I'm like we shouldn't speak,we shouldn't talk Like enjoy
your tour.
They're like have a good time,yeah.
But it goes to prove that youcan be successful regardless of
your personality, right yeah?
Speaker 1 (13:20):
So, going back to your original question, which
was how do you decide if youwant to go all in on a social
media strategy?
I do think it's a strategy andit's one that you have to go in
on long term.
It's not like you post for amonth and you're just inundated
with clients.
The people I know who havereally nailed Instagram, TikTok,
whatever it is a constant tweak, analyze, refine, experiment,
(13:48):
put things out there and youjust have to really love
creating, for the love ofcreation.
I think and those are thepeople that they don't care if
it gets likes, they don't careif they go viral, but they
really are just there becausethey love creating content.
So if you're that type ofperson who loves creating visual
content, I think that socialmedia strategy could be really
(14:09):
effective and really fun.
Speaker 2 (14:16):
Yeah, and I think the other way to make the decision
about whether or not you want togo the social media route is
again ask yourself is that wheremy clientele hang out?
And for me the answer wasalways not really.
I mean, yeah, they scroll, butnone of like I think about, even
like all of my clients.
None of my clients were bigposters.
They weren't really on there asa who they were, who they are
(14:42):
as people, and so that justnever was the place that they
went for these kinds of bigdecisions.
Yeah, and I will tell you I meanone of the things that I always
say in my experience, not justpersonally but the agents that I
help how do you get clients?
(15:03):
You really need to change like10 people's lives, like two
handfuls of people's lives, forthe better in a way that really
delights them, surprises them,astounds them and shows them
what's possible.
If you can do that two handfulsof times, you really will have
(15:24):
a referral, like you'll have abusiness, that people come to
you and you don't really have todo a ton.
Speaker 1 (15:30):
Really, yes, you nailed it, it's really not.
I think the mystery of, like,the referral based business is
so interesting because peopleare like, why don't I get
referrals?
And it really comes down to oneof two things you either didn't
wow them or delight them, ordeliver just an exceptional
experience, or you didn't stayin touch with them.
(15:52):
And those are really the twothings.
And I think you're totallyright.
If you can get that 10 peoplethat you just wowed, you are off
to the races.
So I guess for like agents whoare maybe on the beginning of
their career, the first thing isjust you have to know your
(16:12):
stuff and you have to know themarket.
You have to be an expert atreal estate, the market, you
have to be an expert at realestate.
And so if you're not an expertat real estate or your market,
you're just not going to besuccessful in terms of building
a long-term business.
So I'm curious, because we'reharping on social media and
(16:34):
again, I think there are somepeople that do it really really
well.
I think they do itexceptionally well and they get
clients from it.
But I think that is the smallminority, not the majority.
If somebody is like I needclients right now.
What would you recommend thatthey do?
Speaker 2 (16:50):
The easiest and cheapest way is to start with
people you know, and they mightnot be buying or selling, but
they might know people that arebuying and selling.
And here's the thing you cannotjust say I'm a real estate
agent and I'm new and I can'twait to help you, like that's
not going to work, and so whatyou really have to think about
is who are you talking to?
(17:11):
What situation like when itcomes to real estate?
Are they in or are the peoplethat they know are in?
And what is it that you need tosay to them to get them to take
the action that either theywant or that you want them to
take?
So, for example, when you weresaying like you know, you have
(17:32):
to be an expert.
I can just remember when Ifirst started, I felt like I was
a total loser, like I knewnothing.
I never sold a house, no really,I mean, I mean this truly and
I'm like I knew nothing.
I took a class with a man namedDan Kennedy and he changed my
life.
You could take him or leave him.
No, I don't agree with him onall things, but I do agree with
him on this one question that heasked, which was you?
(17:53):
If you don't have the businessthat you want, regardless of
what business you are, you haveto answer the question why
should somebody choose you aboveall other options, including
doing nothing at all?
And when I heard that question,I knew two things.
Number one, I knew why I neverhad any clients up until that
point.
And number two is I knew thatwas the question I had to answer
in order to get clients, and sofor me, I took.
(18:17):
So it took so long for me tofigure that out, but eventually,
because I kept saying, whywould anybody use me?
Because I never sold a housebefore, and so that took about a
year of me beating myself up,not having an answer, but then I
came to the conclusion at thetime that at least I had bought
a house, so at least I had donethat.
(18:38):
And if I knew more than thepeople who'd never done it,
because I'd personally done it.
And so from there I was able tosay, okay, who do I want coming
to me?
I want first time homebuyers.
Why should they come to me?
Because they think they can'tafford a house, but I happen to
know about first time homebuyerprograms that can help them make
their first home moreaffordable, right, and so that
(19:01):
was the messaging that I took tomy channels, right, and it
doesn't matter what channel youchoose.
But I showed up where my peoplewere and talked to people about
how they could afford theirfirst home, if that is something
that they wanted, and so Iwould always say, like if you or
anyone you know is looking toblank right, like buy their
first home, even if you havestudent loan debt, or even if
(19:26):
right, because I had a lot ofdoctors and lawyers who have a
lot of student loan debt butthey have high right, and so I
would like talk about a doctorloan and then I'd say, if you
know any doctors who are lookingto buy their first home but are
stopped by all the student loanthey have, there's some great
doctor programs where you canoverlook the student debt.
So things like that veryspecifically, and first time
(19:46):
homebuyers is just an example.
I then was able to translatethat into sellers and why they
should.
Sellers should use me, but thatis the.
That is the conversations thatmatter, not where you're showing
up, it's how you're showing up,what you're saying, and then
you simply show up where theyare.
Speaker 1 (20:05):
I think that that's a really great point and I
totally agree with you and Ithink that that's the number one
mistake people make on socialmedia is that they aren't having
that.
They can't answer that question.
That they can't answer thatquestion Like why would somebody
choose me and who am Itargeting?
Because if you're on theretalking about I helped this
(20:29):
first time homebuyer here's thefirst time homebuyer programs,
first time homebuyer this firsttime homebuyer that and you are
just known as the first timehomebuyer whisperer you're the
pro.
Then I really feel like youhave a niche then, like you are
starting to establish yourselfas why would somebody pick you?
It's because you specialize inthis particular thing.
So, going back to the channels,like, yes, social media is a
(20:52):
really valuable channel and yousaid the easiest way to get
clients is to start with peoplethat know you.
But I think that might be oneof the biggest mistakes people
make is they come out on socialmedia to the people that know
them in a way that makes it sopeople don't want to hire them.
Speaker 2 (21:13):
Yeah, yeah.
And so how should people showup on social media or wherever
they are, but to people thatthey know?
Right?
That's the question.
Speaker 1 (21:23):
It's a really good question and I think that it
comes down to authority andauthenticity.
I think that you have to proveyou're an authority on something
I know for me at this stage inmy business.
I have owned a brokerage.
I own multiple investmentproperties.
I have bought and sold propertyoh my gosh at least over 10
(21:46):
times.
So in terms of my reputationwith my sphere, people think of
me as Mrs Real Estate.
That's who I'm known as.
Was it always like that?
No, it was not always like that.
So it evolved from I was afirst time home buyer expert to
now I'm kind of a like jack ofall trades, like you can lean on
(22:08):
me for everything.
So when you're showing up onsocial media, I like to show up
in an authentic way.
So I'm showing up as Lindsayswear words and all.
I'm showing up as the mom thatI am.
I'm a mom of three kids, I lovereading tarot cards, so it's
(22:29):
like I'm showing up with likethose personal things about
myself.
But then there's also theauthority piece, which is I'm a
pretty badass real estate personand I talk about how I have an
Airbnb, I talk about myinvestment properties, I post
listings for sale that I thinkare really cool or just I think
are a great deal, no matterwhere they are.
It's like letting people intomy world.
(22:52):
Personally and professionally.
I feel like that's the magic ofsocial media is that we can let
people into our world, and itdoesn't always have to be.
I just listed this, I just soldthis, I just did this.
I just did that because it'snot necessarily about you, it's
about them.
I think that's where a lot ofagents make the mistake is they
(23:13):
just think it's push, push, push, like let me just pump out a
bunch of content.
But it is about talking aboutthe strategy that we were
talking about earlier, but thenit's also having a healthy mix
of showing that you're anauthentic human, but you're also
an authority in real estate.
Speaker 2 (23:30):
And Lindsay, I think, even though I know you and I
both are like you don't have tobuild business on Instagram.
I think you do what you.
Just you demonstrate what youjust said so beautifully on your
Instagram channel.
Yeah, because I think you.
I think it's hard for somepeople, myself included, to
bring that authenticity and tobring that really like
(23:52):
wholehearted who you are and allfacets of who you are, but you
do such a good job at tying thatwhole thing together.
I think you're really talentedon nailing that, even if it
isn't the whole way you'rebuilding your business.
If you want to be on socialmedia, I think you just do.
You do it so well.
And for those people who maybedon't have that authority yet.
(24:14):
I always anchor into the why,like why did you become a real
estate agent?
There has to be a reason, andit has to be more than just
because I wanted to make moneyand have a lot of free time,
because you could have done thatin a lot of other, a lot of
other industries.
(24:35):
And so really anchoring intothat why, and so for me, that's
how I, that's how I got mystrategy, and my answers to a
lot of the questions is likewhat made me want to become a
real estate agent in the firstplace.
So, if you don't have theauthority, really get into your
why.
And for me it was like Ibelieve to this day that real
estate is one of the best waysto build wealth.
(24:56):
Right, but I didn't lead that.
I didn't lead without mymarketing, because I realized
from doing it and gettingfeedback and results, which you
can't be afraid of, is peoplewanted that too, but they didn't
think they could have it, andso then I had to change it to
like the affordability piece,because that was what was
(25:16):
standing in their way, and sojust then you can build the
authority and then show up oninstagram like lindsey oh my
gosh, teach us all honestly, Idon't even do it that good of a
job on the instagram.
Speaker 1 (25:31):
Thank you, I appreciate that I literally just
show up on my instagram becauseI like to, and I think that
maybe that's the trick for me isI just it really is a
connection tool still for me.
Like I don't use it to I'mtalking about my personal one,
but I don't really use that tosell so much.
But I still do let people intomy professional and my personal
(25:51):
life, which it's nice.
I get some really wonderfulconversations with people.
I love the interaction, theengagement I get with people.
It's really a wonderful way tostay in touch with people I've
met over the past 15 years.
Speaker 2 (26:04):
So let's wrap it up, and what's the takeaways here?
Like you may or may not need tobe on social media, the
decision is yours, I think thatis a great point.
Speaker 1 (26:14):
You do not have to feel guilty if you aren't
showing up in the way that youfeel like you're supposed to.
Yeah it, you can do what youwant to do.
Speaker 2 (26:36):
And in fact, truly, when you actually do what the
opposite of what everybody elseis doing, that is how you stand
out and that's like the goal,like don't do what everybody
right, because if you're doingwhat everybody else is doing,
then you're confusing youraudience because they're like,
literally, why should I pick youand you and you and all, all of
you are the same right so youactually want to stand out and
(26:56):
do things differently?
Speaker 1 (26:58):
All right.
So that's, I think, the firsttakeaway.
Second takeaway is if you'regoing to be on social media, you
need to have a strategy behindit, and if you're really going
to invest in it as one of yourmajor channels not just like a
side channel, it's not your sidepiece, but you're one of your
major marketing channels thereneeds to be a strong marketing
strategy behind it.
Who are you targeting?
(27:20):
What's the messaging?
How are we reaching them?
How are we demonstrating ourauthority?
It's like a whole other episode, I feel like.
And then I think the last pieceis be real and be social.
I think people are tired ofbeing sold to and I think that
we really want to get back tothose authentic connections with
(27:43):
people.
So let people into your worldlike, be real, be personal, and
like there's a real human behindthe camera and behind the image
or behind the text.
And so I think, just beingauthentically you can be a
really powerful thing on social.
(28:03):
But I just think in your realestate business, being
authentically you is so crucial.
Speaker 2 (28:08):
And be nice.
Speaker 1 (28:09):
Yes be nice.
Speaker 2 (28:11):
So if you're commenting, just remember, like
to your point of there's a humanlike people are showing up as
humans.
Speaker 1 (28:17):
I'm like to your point of there's a human like
people are showing up as humans.
Be kind, yes, be kind is sotrue, but I think I want to
close on.
Social media is, again, just atool, but it also can be a
really good way to just haveconversations with people.
And one of my favorite thingsto tell people is if you're
struggling to get more business,try to have 50, five zero
(28:40):
quality conversations everysingle week.
That can be.
I know you're seem, you're like, oh no, how do I do that?
But they can be on in the DMS.
Yeah, it can be with you, thebarista, in the morning.
It could be with your personaltrainer.
It could be with whoever youcome in contact with in the
morning.
It could be with your personaltrainer, it could be with
whoever you come in contact with, even other agents, even other
(29:00):
agents yeah, it can be withanybody, but having 50 quality
conversations I just don't thinkenough people are getting in
touch with enough people thesedays, whereas we used to live a
very different life, where wewere out and about and it was
just less online, less work fromhome, and so I feel like having
(29:21):
that intentionality of having50 quality conversations can be
a really good way if you need areboot on your business.
Speaker 2 (29:29):
Yeah, I love that, lindsay.
Thank you for having thisconversation, oh my gosh you're
so welcome.
Thanks for having me.
If people want to see yourbeautiful face, how should they
find you?
Speaker 1 (29:40):
Okay, well, first you can follow me lindsaydryer,
that's on Instagram.
You can also followhappyagentco on Instagram and if
you want to check out coachingclasses or the podcast or the
(30:02):
podcast, you can go tohappyagentco.
And I know we were talkingabout social media in this
episode to the max, but I havemy social free marketing
blueprint, which is totally freeand gives you tips on how to
generate leads without socialmedia, and I will give you the
link that you can download thatin the show notes.
Speaker 2 (30:18):
Awesome, and you can always find me at
asiangradschoolcom.
Speaker 1 (30:21):
You're the best.
Speaker 2 (30:22):
You're the best, love you.
Thanks for being here.
Love you, bye.
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