Episode Transcript
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Speaker 1 (00:00):
Today we are talking
about the support system every
woman in real estate needs, andthis is something that I feel
like we do not talk about enoughand women do not like asking
for help.
I will tell you, everysuccessful woman in real estate
has a business support systemand a home support system.
(00:21):
So today we're going to dive into what those are and how you
can finally get some support soyou can start building the
business and life of your dreams.
I remember it was 2015.
I was up at three in themorning pumping.
I had just had my first baby.
I owned a real estate brokerageat the time.
(00:42):
I was selling 15 millionpersonally and managing eight
real estate agents and it was adisaster.
And like no wonder I wasn'tpumping anything because my
stress level was like out thedoor.
I remember watching Steve Harveybecause that's like the only
thing that was on at three inthe morning and just thinking is
this my life?
Like, is this what I'm signingup for?
(01:03):
Because I'm not showing up in aproductive way for anybody for
my new baby, for my agents, formy clients Like I am a total and
utter failure.
And I just remember feelinglike the suckscom at everything
in my life and, looking back, Irealized that part of it was
probably postpartum depressionand anxiety.
(01:25):
But it was a breaking point forme.
It was the point where Irealized I couldn't do it all
and that I actually needed somehelp.
So I wonder are you exhaustedfrom trying to do it all?
Do you feel guilty hiring helpor paying for help or asking for
help because you feel like youshould be able to handle it on
(01:46):
your own?
And I want you to imagine whatwould happen if we built a
support system around you thatwas designed to help you succeed
, not only in business, but inlife.
The truth is, as I said, everysuccessful woman in real estate
has a support system.
As I said, every successfulwoman in real estate has a
(02:08):
support system, and today I'mbreaking down exactly what it
could look like at work and athome.
So what's holding us back?
I personally think it's so muchof societal conditioning that
women are often raised to be thehelpers and no one really
teaches us how to ask for helpor accept it without guilt.
Independence is lovely, it'sgreat, but if you're refusing
(02:29):
support out of pride or fear orguilt, it can be a business
killer, but it's also a soulcrusher, like it does not feel
good to need help and know youneed help and be so stubborn
that you just aren't going to goand do it.
Help and know you need help andbe so stubborn that you just
aren't going to go and do it.
The truth and the stark realityis that the top producing
(02:50):
agents that you see the onesthat are making those top lists
they are not doing it all bythemselves.
Even if it's just one person'sname on the sign, they have a
whole team behind them, theyhave assistants, they have
automations and they haveboundaries.
So I want you to shift yourmindset that asking for help is
(03:14):
not a sign of weakness.
It is a CEO move.
It is you stepping in to yourCEO era.
You need to focus on what'sactually making you money, which
is serving clients, buildingthose relationships and closing
deals.
So let's dive in to thebusiness dream team that you
need.
Point number one is you need amentor or a business coach.
(03:37):
Going it alone not only can belonely, but you need someone to
be able to bounce things off ofit.
Oftentimes, if you're going italone is the slowest and hardest
path.
I wish I had hired a coachearly in my brokerage days, like
when I was starting mybrokerage.
It took me four years tofinally get a coach and once I
(04:00):
got a coach, it really helped tojumpstart my perspective and
shifted my thinking from I'm anagent who owns a brokerage to
I'm the CEO of this company.
The next support system you needin your business is
administrative and operationalsupport.
These are the people who aregoing to take those low dollar
(04:25):
activities off of your plate.
The first is a virtualassistant or an admin.
Now, what are you going to havethis person do?
They can do anything that doesnot involve a real estate
license, but they could do youremails.
They can do your scheduling.
They are basically that backend support for you and your
(04:46):
calendar.
The next person is yourtransaction coordinator.
This is the person that isgoing to help you with all of
that contract to closemanagement.
They're going to help you withall your paperwork getting those
listing agreements signed, thedisclosures completed.
They are so invaluable.
If you are going to choose oneof these options, this is the
(05:07):
one you should start with andstart offloading.
Even if you are a person wholoves to manage the transaction,
I do think this is one place agood TC can take hours off of
your week and it is alwaysalways worth the money.
The next is your marketing admin.
This is the person who can doyour direct mail, postcards,
(05:31):
your social media, create all ofyour content, do your sphere
marketing, plan events for you.
They are all about leadgeneration, marketing and brand
building.
This is so important because alot of people do not take
advantage of all of themarketing that they could be
(05:53):
doing.
Now could you combine thismarketing admin with a virtual
assistant?
Absolutely, this could be thesame person.
All of these could potentiallybe the same person, but these
are the different roles.
You can put people in tosupport your business.
You can put people in tosupport your business.
(06:13):
And, lastly, a showing agent ora buyer's agent.
If you have more businesscoming in than you can handle.
A showing agent is going to bea game changer for you because
they're able to do firstshowings or follow-up showings
for your clients.
They are also going to be ableto attend the first half of a
home inspection for you.
They are able to do anylicensed activities that are not
(06:36):
high dollar value for you.
Buyer agents can also be greatbecause that allows you to shift
out of working with buyers orjust be very particular about
what buyers you are taking.
Going back to my example, whenI was overwhelmed, pumping, I
decided that I was not going totake buyers anymore.
So I sent all buyers to all theagents at my brokerage and I
(07:00):
only focused on listings,because that was the way that I
was going to get the work-lifebalance that I was looking for.
So what could you shift tosomeone else in your business?
Do you need a mentor or a coach?
Do you need a virtual assistantdoing admin or marketing?
Do you need a transactioncoordinator?
(07:20):
How about a showing agent or abuyer's agent?
And maybe I shouldn't say need.
Do you want one?
Because I think that's evenmore important.
Do you want it?
Do you feel like it would freeup your time and your energy?
Because that is the mostimportant thing when you have
more time and energy, you'reable to invest either back in
your business or into your wellbeing or into your relationships
(07:44):
.
So hiring support is not anexpense.
It is literally an investmentthat gives you back your time
and energy.
We covered the business supportsystems that you need.
Let's get into what might evenbe just as important as the home
support systems that will keepyou sane and there are a lot,
(08:07):
and you can get creative on this.
So the first thing is we have toshift our mindset from
household help isn't a luxury,it is a business strategy.
Cleaning services, mealdelivery, grocery delivery,
laundry services why shouldthese be budgeted like a
business expense?
You have to adopt an hourlymindset shift and that means
(08:33):
your hourly rate.
So what is your hourly rate?
Let's just estimate it.
It could be $100.
It could be 200.
It could be 500.
Whatever your hourly rate is,if you could spend that let's
say it's $100, if you couldspend $100 to free up three
hours a week to focus on yourbusiness or your self-care or
(08:55):
spending time with your family,would you do that Unequivocally?
For me, that is a hell's yes.
So we have to stop thinking ofit as money out the door.
It is truly an investment, notonly in your business but in
your personal sanity.
The second piece and this mightbe a little controversial for
some of you is that you need apartner who supports, not
(09:18):
sabotage.
It is so crucial to have clearcommunication with your partner
or spouse about your business,what it requires of you
time-wise, what it requires ofyou energy-wise, and they need
to be on board with your successand you building this business.
If they are not, they willsabotage it, even if it's not
(09:40):
consciously, unconsciously.
This also includes not beingthe only person to carry the
mental load at home.
That is a practical division ofresponsibilities in the home
and it is not helping.
It is co-owning the household.
Now I took the Fair Playcertification.
(10:01):
I did not pay for my renewal,so I can't say that I'm
certified, but I did go throughthe training program on Fair
Play.
And if you are not familiar, Idid go through the training
program on Fair Play.
And if you are not familiar,fair Play is a book and a
concept developed by Eve Rodskythat introduces a system for
balancing householdresponsibilities and if you know
me, you know I love a goodsystem.
The whole goal is to reduceinvisible labor.
(10:23):
It's the mental load ofmanaging a house that oftentimes
falls on women and makes ithard for us and holds us back
from achieving potential in ourcareers.
It also has the added bonus ofhelping couples create fairer
and more intentionalpartnerships.
I know for me it's reallyimportant that I'm modeling this
(10:46):
for my three kids.
I want them to see what a fairand intentional partnership
looks like, and that my husbandand I are co-CEOs of our family.
Mom isn't the one in charge,dad's not the one in charge.
We are both in charge and weboth manage the household
responsibilities.
The problem that Fair Playsolves is that most women are
(11:08):
carrying the burden of thehousehold and family management
even when both partners work.
So this imbalance leads toresentment, it leads to burnout
and relationship strain, and italso leads to holding women back
in their careers, which is justnot fair.
So I'm going to give you just asummary of the Fair Play system.
(11:28):
You can read the book and orderthe cards if you want, but
basically it uses a card-basedmethod where every household
task is treated like a card andyou go through this deck and
decide which cards you're using.
You can also create your owncards if you want, but you are
negotiating with your partner,who's taking full ownership of
(11:49):
the task, and that is key andthey're not just helping,
they're taking full ownership.
So it encourages a mindsetshift of each task needs to be
handled from conception toexecution.
It's not just the doing of thetask, it's also the mental load
of noticing that it needs to bedone, knowing that the laundry
(12:11):
needs to be done weekly, thatyou're doing the laundry, you're
putting it from the washer tothe dryer, you're taking it out
of the dryer, you're folding itand you're putting it away.
So that is basically concept toexecution.
The goal of Fair Play is thatit's not about 50-50 fairness,
but it's based on each partner'sstrengths, availability and
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their needs.
So it's really about just beingon the same page about what you
are going to be doing, and Ihave found that this definitely
reduces tension and resentment.
It also frees up my time andmental energy for my career, for
being a good mom and also formy own well-being.
I think that this is such agreat system that if you are
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feeling overwhelmed by themental load at home, you can use
Fair Play to really dive intohow you can create a system that
helps you, as an entrepreneur,avoid burnout, and it's also so
crucial to women balancing theircareer and home life, and it
also supports a healthierdynamic in your relationship.
(13:12):
It's less nagging and moreteamwork, which don't we all
want that, all right, that's mysoapbox about a supportive
partner.
Getting off of it now.
The next thing on your hometeam is reliable child care or
pet care, and having a safeplace that you know your kiddo
is going to be taken care of oryour pet is going to be taken
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care of really helps reduce themental load and allows you to
focus on what you need to focuson.
So having your daycare centerwhether that's parents, whether
you have friends that arehelping you out, babysitters
just having that source ofreliable child care can be so
helpful.
You also need a personalsupport system.
(13:57):
So, whether that are greatfriends, it could be real estate
BFFs, it can be anyone who'ssupporting you personally.
So probably not real estateBFFs because, let's be real,
that probably falls in thebusiness category, but they
could also be your BFFs in reallife.
But having friendships thatenergize you, not ones that
drain you, because, let's behonest, we are dealing with
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people's emotions and stressfulsituations all day.
In our day-to-day life, we arealways putting out fires and if
you have friends that are notsupporting you, that are
draining your energy, it'seither time to set some
boundaries or find some friendsor start spending more time with
the people that really fuel youup, that really light you up.
So surrounding yourself withpositive people who are
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supporting you at homefriendship wise is so important.
And lastly, on this list, thisis optional, but I think a
really good therapist is key tobeing a good real estate agent
and having a balanced home life.
My support team absolutelyincludes a good therapist and it
(15:07):
is so crucial.
I call it my brain cleaning,but I need to have somebody
who's not my friends.
I need to have somebody who isnot my partner.
I need to have somebody that isnot invested in my life or my
business to be able to getperspective and vent and figure
out what is going on.
So optional, but I do think itis very helpful.
(15:31):
I don't know if you're one ofthose people that is feeling
guilty.
So, like thinking of all of thesupport, you're like, oh,
that's self-indulgent, I don'tthink I should do it or I should
be able to handle this allmyself.
Other women seem to do it bythemselves.
Why can't I?
It's selfish.
Seem to do it by themselves.
(15:52):
Why can't I?
It's selfish.
Okay, that's all bullshit.
Would you judge a man forhiring a full-time assistant or
a housekeeper or a nanny?
No, so I don't know why we'rejudging ourselves.
We are holding ourselves to ahigher standard than we expect
of other people.
So I need you to give yourselfpermission to delegate and
release the pressure.
You are making an investment inyour sanity and your business,
(16:12):
no matter what support systemyou surround yourself with.
You should not feel guilty.
Here are some action steps foryou to take today.
Write down three tasks that youcan outsource in your business.
I'm not saying you have to dothem, but just start thinking
about it.
What could you outsource fairlyeasily in your business?
(16:33):
Also, what are three householdresponsibilities that you could
potentially delegate to a thirdparty or split more evenly with
your partner, if you have apartner?
And once you have these tasksand responsibilities laid out,
have one conversation with apotential support person who
(16:56):
could take this off your plate,whether that's a virtual
assistant, a transactioncoordinator, a coach, a
therapist is one conversationyou can have this week to move
the needle on implementing asupport system that's really
going to help you not onlythrive in business but thrive
personally.
(17:17):
Success is never a solo act.
Every thriving woman in realestate has built a team around
them at work and at home,whether you see it or not, and I
personally am so incrediblygrateful to my team at work and
at home.
They free me up to focus on thethings that I do best, the
(17:40):
places where in my business andin my life, where I should be
spending the most time andenergy, because time and energy
are finite and we need to be sointentional about where we are
spending it.
You do not have to do it all,you just have to do what matters
the most.
So that is my challenge Takeone action today to build your
(18:02):
support system.