In this episode, we dive into the world of healthcare innovation and how pharmaceutical companies are reimagining their role in promoting better health outcomes. Our guest, Amy West, the Head of US Digital Transformation and Innovation at Novo Nordisk, discusses the pressing need for change in the healthcare industry and how Novo Nordisk is committed to investing in innovation to meet the diverse needs of patients, healthcare providers, and payers.
We explore the shift from a sick care model to a more proactive and preventative approach to healthcare, acknowledging the challenges of the US healthcare system with its complex, multi-payer structure. Amy delves into the rise of consumerism in healthcare, where patients are demanding more control and choice in their healthcare decisions. The episode also touches upon the importance of educating consumers and the unique challenges and opportunities in the pharmaceutical industry.
Join us for a thought-provoking discussion on healthcare, innovation, and the path forward to better patient outcomes.
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