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August 20, 2024 41 mins

In this episode of The Hole in the Wall #businesspodcast, Bill Dement and James Groves sit down with Travis Hogue, owner of Outdoor Lighting Perspectives of Central Florida. Travis shares his inspiring journey from starting his franchise in his garage to expanding across multiple territories in Florida. Travis explains the importance of strategic marketing, the benefits and challenges of franchising, and how he's built a successful business by focusing on beauty, usability, and safety in outdoor lighting. Don't miss his insights on team building, the role of business partners, and navigating the complexities of rapid growth in the trade service industry.


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