In Episode #21, the Season 1 finale, Michael Anstendig and Hanna Lee chat with Jonah Flicker, a freelance writer for Esquire, CNN, Robb Report, Departures, USA Today and other top media outlets. Jonah covers spirits, travel, food and lifestyle.
Tune in to hear this worldly journalist share his thoughts on:
1) How he started his career as a documentary filmmaker, and later, a music writer, when a trip to Scotland captured his imagination and reshaped his career.
2) How Esquire encourages its writers to use their voices and express a point of view, and how CNN is more news-driven, requiring timely information.
3) How he approaches “best of” roundup stories and curates the bottles he features, with an upcoming piece on Japanese whisky.
4) Why small spirits brands should pitch him and why spirits samples are an indispensable part of his writing process.
5) How he monitors Instagram and Twitter to stay up to date on product launches, bar and restaurant openings and new hotel initiatives.
6) Why he is dreaming of visiting France post-pandemic for its excellent whiskies.
Jonah also answers a listener question from Anthony Baker, Cocktail Professor at Momentum Mixology in New York City. He asked what under-the-radar spirits categories consumers will discover in 2021.
Connect with Jonah at jdflicker@gmail.com and on Twitter and Instagram at @gustatoryonline.
Follow “Hospitality Forward” Podcast hosts Hanna Lee at @hannaleeny, Michael Anstendig at @michaelanstendig and our agency at @hannaleepr on IG.
In this week’s “HLC Innovation Report,” we feature:
#1: What We Are Reading This Week - “Drinking French: The Iconic Cocktails, Apéritifs, and Café Traditions of France, with 160 Recipes” by David Lebovitz. Our agency celebrates book authors we admire through our #AskTheAuthor series. Check out @hlcbookmedia on Instagram for our full interview on how David and Ten Speed Press brought his spirited book to life (https://www.instagram.com/hlcbookmedia/).
#2: Who We Are Honoring This Week - Chef Esther Choi, the owner of two Korean restaurants, mökbar and Ms. Yoo, in New York City. She is also the host of the “Get Down with K-Town” podcast. Chef Esther’s inspiring quote is, “Don’t be discouraged by failure. Think of it as a door and with every door you close, there are several more to open." We celebrate pioneering women via our digital channels, so check out our website (https://www.hannaleecommunications.com/inspiring-women).
#3: What We Are Celebrating This Week - Town Branch Distillery, our client in Lexington, Ky., which is known for its award-winning Bourbon, rye and single malt whiskeys and was the first distillery to open in that city since Prohibition (https://www.lexingtonbrewingco.com/).
#4: What Podcast We Are Listening to This Week - “This Is Working with Daniel Roth.” Daniel, LinkedIn’s Editor in Chief, recently interviewed Chef David Chang, founder of Momofuku Group. They discussed his new book, “Eat a Peach,” the plight of small restaurants, the quest for innovative revenue streams, Chef David’s struggles with depression and destigmatizing mental illness. Give it a listen (https://apple.co/3nMbVB6).
#5: Who Is Inspiring Us This Week - Summerlong Supper Club, a 100% charitable dinner subscription service to help restaurants survive. In partnership with ROAR NY, it provides invaluable support to the industry and access to dishes from top New York City restaurants across 14 cuisines. Please support by visiting (https://summerlongsupperclub.com/) or (https://www.roarnewyork.org/).
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