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February 20, 2024 19 mins

Anyone who starts a company with an idea is going to have a different journey than someone who becomes a CEO through a recruiting effort or because they grew up inside the organization and they got promoted into the role. Our guest today had an amazing idea and turned it into an incredible company. 

Yasmine Mustafa, the CEO and co-founder of ROAR, has a notable background that has significantly influenced her work. As a former refugee, Yasmine experienced precarious working conditions, which ignited her drive to establish ROAR, a company dedicated to leveraging technology for the empowerment of individuals and the creation of safer work environments. Notably, her innovative contributions include the development of the Athena device, a personal safety wearable, which underscores her commitment to addressing safety challenges. With a team of 18 individuals and a B Corp certification, Yasmine's strategic approach has positioned her as a prominent figure in the sphere of workplace safety and empowerment, offering valuable insights into fostering positive change within organizations.

In this episode, you’ll hear about:

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