In this episode, of How I'm Building This, Prateek interviews Alex Witcpalek, the Founder of Continuum, a company that provides a practical solution to reduce manual labor costs, improve the customer experience, and eliminate financial impacts on the bottom line for distribution and manufacturing companies. Alex shares his unconventional path from playing football at the University of Louisville to working in commercial real estate and eventually joining the tech industry. He discusses the pivotal moment in his childhood that sparked his desire to build something on his own and make a positive impact. Alex also talks about the decision to raise capital and the pain Continuum solves for its customers. He emphasizes the importance of customer feedback and the iterative process of product development. Alex shares the three channels Continuum uses for its go-to-market strategy: BDR outbound team, marketing and inbound content, and channel partners. Continuum's Alex Witcpalek discusses the importance of transparency and collaboration in partnerships, as well as the role of content and trade shows in their inbound strategy. He also shares insights on team structure and culture, and the challenges of founder mental health. Continuum has exciting news coming up, including the release of their vendor and finance hub.
Takeaways:
Sound Bites:
In this episode, we cover:
00:00 Introduction and Background
03:07 Continuum's Solution for Distribution andManufacturing Companies
06:21 Raising Capital and the Importance of Building a Team
08:23 The Pain Continuum Solves and the Power of Automation
14:58 The Iterative Process of Product Development and Customer Feedback
19:12 Three Channels for Continuum's Go-to-Market Strategy
24:04 Building Successful Partnerships
26:44 The Role of Content and Thought Leadership
27:42 Integrating Partner Marketing
32:09 Team Structure and Culture
40:15 Founder Mental Health
44:19 Exciting News: Vendor and Finance Hub Release
Where to find Alex:
LinkedIn: https://www.linkedin.com/in/alex-witcpalek-419b052b/
Continuum: https://gocontinuum.ai/
Where to find Prateek:
LinkedIn: https://www.linkedin.com/in/prateekmathur
Activated Scale: https://www.activatedscale.com
For inquiries about sponsoring the podcast, em
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