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January 22, 2025 78 mins

Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered.

In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales and even couches when there was no horse in sight. That same drive is behind the very first version of an Equicizer he created during rehab after an injury so he could more quickly get back in the races as a jockey.

Frankie’s story is sure to inspire and encourage you, no matter what stage of growth you’re at in your own business. Plus, you’ll discover the 4 keys to building a thriving equine business with passion.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/164

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

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