Building an engaging brand is one of the most challenging parts of starting a company. This is especially true in competitive sectors where you need to cut through the noise to create connections with your target customers. So I wanted to hear from experts on how to build a brand from scratch.
Lucinda Chambers and Serena Hood are co-founders of Collagerie: a leading fashion, interiors, beauty and lifestyle marketplace. The former British Vogue editors founded Collagerie in 2019 and quickly built their brand through interesting and dynamic ways.
Lucinda and Serena share their advice on what to do first when building a digital brand and how to ensure your brand story and visual identity work well together.
Lucinda and Serena’s advice:
FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.
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