As the podcast world grows, more and more people realize the power of podcast guesting. While getting on other podcasts as a guest can be an incredibly valuable tool to grow your impact, you want to be podcast guesting and not just podcast guessing. This should be a strategic process in which you first evaluate your goals, and come up with a plan that makes the most sense for you. Some people start out by wanting to just get on the “biggest” podcasts possible, but that doesn’t always make the most sense. Today’s guest is here to explain how you can profit as a podcast guest by coming up with a plan that aligns with your goals.
Tom Schwab is an entrepreneur, engineer, US naval academy graduate, and expert in the art and science of podcast guesting. He is the founder of Interview Valet where he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is also the author of “PODCAST GUEST PROFITS: Grow Your Business with a Targeted Interview Strategy.”
In this episode of the How’d it Happen podcast, Tom shares how he got the idea to start one of the first podcast guest booking services and why his company is unique compared to other agencies. In a world where AI is becoming more widely used in text sources, audio and video are becoming more and more impactful because people know they are really hearing from you. Podcasts are an incredible tool to build that “know, like, and trust” factor that people need to buy from you. The key to being a guest on podcasts is to know the importance of leading with value. Tom explains how to use your knowledge and expertise to provide value to other people’s audiences and turn them into customers.
Quote from the episode:
- “What’s the goal? What are you trying to do? Because we’ll have some people come to us and say they want to get on podcasts. Well, that’s not a goal. That’s a means to a goal. If that’s your goal, you’re going to get bored after about 5 or 10." - Tom Schwab
Key Highlights:
- Repurposing podcast content
- How one podcast episode can grow your impact significantly
- How Tom helps people get a clear strategy
- Tom’s advice on CTAs: keep it simple
Episode resources:
Get Tom’s book: interviewvalet.com/hih
Check out episode 214 with Jeffrey Madoff: The Power of Curiosity Fuel
Get Jeffrey Madoff’s book: Creative Careers
Connect with Tom Schwab:
Website: interviewvalet.com
Instagram: @iamtomschwab
Facebook: Tom Schwab
YouTube: Interview Valet
To Connect with Mike:
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