February 25, 2025 • 11 mins
Mia and Kristen delve into the realities of what many perceive as "overnight success" and the strategic building of brand relationships. This episode is a must-listen for anyone navigating the complex yet rewarding world of content creation and entrepreneurship.
Key Points Discussed:
- The Myth of Overnight Success: We explore why success in business is more about the marathon than the sprint, debunking the myth that success comes quickly or easily.
- Value of User-Generated Content (UGC): Discover how mastering UGC not only boosts your visibility but also opens doors to numerous financial opportunities.
- Persistence in Entrepreneurship: Hear about the crucial role persistence plays in overcoming the inevitable challenges along the entrepreneurial journey.
- The Power of Unique Journeys: Embrace your unique path without falling into the comparison trap. What works for one creator may not work for another, and that’s perfectly okay.
- Building Brand Relationships: Learn effective strategies for forging and nurturing brand relationships that can help scale your business and expand your influence in the industry.
What You'll Gain:
- Insight into the real timelines of achieving business success.
- Understanding the importance of UGC and how to leverage it for career growth.
- Motivation to persist despite setbacks and slow progress.
- Strategies to avoid discouragement from low engagement and imperfect beginnings.
- Tips on developing meaningful connections with brands that align with your values and vision.
Join Us:
Tune in to "Ep# 78 The Truth Behind Overnight Success and Building Brand Relationships" to get inspired, learn practical steps, and understand the dedication required to truly succeed. Whether you're just starting out or looking to pivot your approach, this episode is packed with invaluable advice for every creator.
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay, so I'm just going to start and then just go
for it.
Okay, welcome to our bite-sized, delicious yum, yum, yum, yum.
Pieces of Wednesday goodness.
We're back For a little nipple.
So, if you didn't know, ourlittle Wednesday yum-yums are
just us answering questions.
Just one question, giving youan answer so you can hit the
(00:21):
road running.
And today's question, mia mia,I'm gonna hand it to you.
Why is this taking so fuckinglong?
Like the podcast?
Because, like, we've only juststarted, or no business success.
I would like to answer this onebecause I'm really fucking
(00:42):
passionate about it, because Ithink what's happened, certainly
in a space that we're in, thatwe've seen those that have come
into this world, maybe off theback of digital marketing, off
the back of master resale rights, off the back of, maybe, the
affiliate marketing boom thatcertainly happened on TikTok and
things like that.
You have been potentiallylulled into a false sense of
(01:04):
security, which is onlinebusiness takes a long time and
if you haven't made six figuresin under 12 months, you're shit.
Um, I just want to clarify thatand be like nah brah, it's the
truth.
The shit takes.
Hey, you're not shit.
This, this stuff does take timeand it doesn't take time for
everyone and those that have hadsuccess.
(01:25):
We are not devaluing that atall.
All we are doing is answering.
Something that is taking timeis actually a good thing Because
we can hand on heart say therewould be probably five or ten
creators I can actively think ofnow that were massive when we
started our joint businesstogether.
Now I've been in this space forabout 10 years or so and Mia's
(01:48):
been here for about three years,but actively our business when
it started.
I can think of 10 people that Ihave not seen them because they
came in the digital marketingboom.
They earn a shit ton of money.
They've either gone on and donesomething else and that's fine.
They've burned out.
They haven't actually learnedthe skill, because what happened
, especially with the digitalmarketing boom if we really want
to talk about that in that last12 months with Master Risa
(02:10):
writes, that wasn't alwayssomething and I could be
speaking out of turn and hate meif you want to, whatever, but
I'm going to say it it didn'tactually teach the digital
marketing skillset.
What it did was it taught you tobe a good salesperson those
that made big fucking money.
You're a salesperson becauseyou sold people the dream you
sold people this works for meand it can work for you.
(02:33):
No, you don't learn digitalmarketing in 24 hours.
Some people are like, oh my God, I just bought this course and
now, 48 hours later, it'schanged my life.
You should buy it.
That's good for your marketer,yeah.
So no shade if you had successwith that and no shade if you
bought that product.
Fuck, we bought it.
We added it into our processbecause we could see that it
(02:56):
aligned with what we did.
But we've since moved away fromthat because it didn't align.
Once we kind of got in there.
But in saying that, thosepeople that came through that
with us, we offered them ourcoaching for free for months
because we knew if that's whatthey wanted to do, that's fine.
Everybody needs a chance to getinto this.
But what we then wanted to dois be like okay, now you're here
and you've got this, let'sactually teach you, let's
(03:18):
actually support you, let'sactually show you what you can
do with that skill set and howyou can transform that.
And then it actually takes timeto build an audience, a
business, a product, solve aproblem, all the things.
And I think TikTok's that kindof thing where you just see
little snippets of people'ssuccess, and I mean there was a
(03:41):
lot of people lying about incomeclaims and all that sort of
stuff.
You just don't know, and youdon't know how long they've been
a content creator before, howlong they have run other
multiple businesses before.
Like you, just see that this isday one of my digital marketing
journey.
Oh, I made $6,000.
And it's the same with me.
(04:03):
Like before I got into UGC, yes, I was very, you know, knew
nothing about content creation.
I had spent five or more yearsprior trying to make other
businesses work, buildingwebsites, getting products.
It didn't happen overnight forme, even though it may have
(04:26):
looked like that on TikTokbecause it was.
This is day one of my UGCjourney, or affiliate marketing
journey.
What have you?
There was other stuff.
Yeah, I think, if you're havingthat feeling of why isn't it
working for me, there are thingsthat you can do to help support
you to get there.
And that's one thing thatcertainly we love to teach our
(04:50):
students, because, although wesay it's not easy and it's not
quick, one thing that we do knowworks is UGC.
We do know because we havehundreds of testimonials of
people that have no following,that have not really created
content before or have anexisting business that is going
nowhere.
That's like I need some moneyor I'm going to have to go back
to work.
So then they've done UGC andthey've implemented what we've
(05:11):
taught them and now they're in aposition where now they're
making some money so they cankind of have a bit of a breather
and build their bigger thing.
And building the bigger thing,building the personal brand,
building the personal brand,building the bigger vision
that's what takes time andthat's what was skimmed over in
this whole digital marketingboom.
So yeah, and do you want totouch on shiny objects for a
(05:34):
minute?
You see, it's not a shinyobject in the sense that it
teaches you fundamental skillsfrom proven strategies that are
going to help you in yourbusiness long term.
They are skills if you want tobe in this digital marketing
space.
They are skills that you willtake with you forever.
So it's not necessarily thisshiny object that's going to
(06:00):
take you away from your ultimategoal.
It's going to make it easierand quicker and you get paid
along the way.
There was a very good TikTokfrom Alex Hamosi and he was
talking about how long and hardit is to build a business, and a
lot of people have this falsesense of how quick it should
(06:22):
take and they try a businessmodel and they go at it for six
months and they're like, oh,this is hard, it's not working,
I'm going to go over here.
And then they jump to the nextthing and then they start from
square zero again.
They do it for a while.
They see other people succeedin this different business model
that's going to be.
You know, this is the onethat's going to work for me.
And then they get six months in.
(06:43):
That's too hard, it's notworking, I'm going to go to the
next one and every time you dothat you're six months behind.
You're six months behind,whereas if you have just
understood from the very firstbusiness model that you tried
that it's going to take time andI need to stick to it for a
long period of time for it toactually work and so jumping
(07:06):
from thing to thing, shinyobject to shiny object, you're
going to go nowhere.
But at least with the GC is theskills.
They're not shiny object skills, they're fundamental.
It's kind of like anapprenticeship for marketing,
like you're basically gettingpaid to learn big scale
marketing.
(07:26):
You're getting paid tounderstand how to brand, like in
doing UGC, for example, comingfrom a brand and marketing
standpoint, you need tounderstand the brand.
You need to understand theirideal customer.
You need to understand what itis you like about the product
and how you could sell that tosomeone else.
So you're learning afundamental, foundational
skillset that you can bring intoyour own business that you can
(07:47):
then help you to articulate yourbrand message and your audience
structure and who they are andhow to sell to them and what to
say to them and your messaging.
All of that is brought in.
So it's basically like anapprenticeship for marketing and
also some of these biggerbrands that you potentially will
be working with as a UGCcreator.
The founders of those brandshave probably been at it for
(08:09):
years to get their messagingright, get the product right,
get the website, build theaudience.
All these things taken years toget there.
And you come in as a UGCcreator and you go back and look
at all this stuff that they'vedone to get where they are now.
And you know, just the otherday I went to a brand to get
some of my feedback on one of mycampaigns that I worked with
(08:30):
them with and he gave me accessto like how much money they've
spent on the ads, thank you, howmuch money they made.
Like I wasn't expecting that.
He just gave me all of that.
I'm like, fuck it, rightio,that's a lot of money that you
spent on that ad.
But it gives you.
You know, if you build theserelationships with these
established brands who haveprobably been at it for years
(08:52):
and years and years, you get aninside look and you start to
understand like it's a lot ofwork to get there and it does
take a lot of time, and socialmedia is has a funny way of you
know.
You start to compare yourselfto other people and other brands
because it looks like they'vehad overnight success when
(09:14):
really they haven't.
Yeah, exactly.
And so I suppose just to touchon the other like shiny object
as well we won't keep thisepisode long, but just when you.
The other shiny object part iseven the amount of people that
I've seen over my time.
They do one course and theydon't quite get through it and
they haven't quite nailed thatyet, but then they're like, oh,
(09:36):
but that one might be better, sothey'll do that one when really
the stuff that they needed wasalready in the original one to
start with.
They just haven't done theuncomfortable part of doing the
work or creating the content.
So always trying to find thenext little puzzle piece, just
if you take action, that'swhat's going to move you forward
(09:56):
, that's what's going to helpyou understand.
Oh, now I really do needsupport here.
Or, you know, maybe I just needto, you know, get another UGC
job to fund the next part ofthis.
Or maybe I just need toconcentrate on UGC for six
months to get myself up andrunning and moving and going,
and then I'll be able toconcentrate on my business or
whatever that looks like.
(10:17):
Because even in that process Ithink you know we spoke about
this recently, mia there's, youknow, there's conversation
around UGC takes up a lot oftime and that's, that's true.
It can take up time.
But if you go to work and youleave work at 8.30 in the
morning and you have to get yourkids to school, to OSH, then
(10:38):
you have to pack everybody'slunch and do all those things
and then put them in afterschool care and then drive to
your job and then drive home andthen come back.
That also takes time andsometimes a UGC job can pay you
better than doing that entireday's process.
So, just keeping that in mind, Ithink, as we are entrepreneurs,
yes, these things can take time, but what is the bigger thing
(11:00):
you're working towards and thatmight help you understand?
Okay, the time's worth it.
I'm going to put in this timenow because the other side of
this is exactly what I want.
Yeah, and when you get thatfeeling of my growth isn't
happening quick enough, everyoneelse seems to be succeeding
quicker than me.
Just remember that everyone'sjourney is different.
They've got different priorexperiences.
(11:23):
And building an audience onlinetake a lot of time, and
figuring out your audience andsolving a problem for them and
testing and all the things it.
Yeah, it's not easy and ittakes a long time, so stick out
of buckos.
Okay, so I'm just going to start and then just go
for it.
Okay, welcome to our bite-sized, delicious yum, yum, yum, yum.
Pieces of Wednesday goodness.
We're back For a little nipple.
So, if you didn't know, ourlittle Wednesday yum-yums are
just us answering questions.
Just one question, giving youan answer so you can hit the
(00:21):
road running.
And today's question, mia mia,I'm gonna hand it to you.
Why is this taking so fuckinglong?
Like the podcast?
Because, like, we've only juststarted, or no business success.
I would like to answer this onebecause I'm really fucking
(00:42):
passionate about it, because Ithink what's happened, certainly
in a space that we're in, thatwe've seen those that have come
into this world, maybe off theback of digital marketing, off
the back of master resale rights, off the back of, maybe, the
affiliate marketing boom thatcertainly happened on TikTok and
things like that.
You have been potentiallylulled into a false sense of
(01:04):
security, which is onlinebusiness takes a long time and
if you haven't made six figuresin under 12 months, you're shit.
Um, I just want to clarify thatand be like nah brah, it's the
truth.
The shit takes.
Hey, you're not shit.
This, this stuff does take timeand it doesn't take time for
everyone and those that have hadsuccess.
(01:25):
We are not devaluing that atall.
All we are doing is answering.
Something that is taking timeis actually a good thing Because
we can hand on heart say therewould be probably five or ten
creators I can actively think ofnow that were massive when we
started our joint businesstogether.
Now I've been in this space forabout 10 years or so and Mia's
(01:48):
been here for about three years,but actively our business when
it started.
I can think of 10 people that Ihave not seen them because they
came in the digital marketingboom.
They earn a shit ton of money.
They've either gone on and donesomething else and that's fine.
They've burned out.
They haven't actually learnedthe skill, because what happened
, especially with the digitalmarketing boom if we really want
to talk about that in that last12 months with Master Risa
(02:10):
writes, that wasn't alwayssomething and I could be
speaking out of turn and hate meif you want to, whatever, but
I'm going to say it it didn'tactually teach the digital
marketing skillset.
What it did was it taught you tobe a good salesperson those
that made big fucking money.
You're a salesperson becauseyou sold people the dream you
sold people this works for meand it can work for you.
(02:33):
No, you don't learn digitalmarketing in 24 hours.
Some people are like, oh my God, I just bought this course and
now, 48 hours later, it'schanged my life.
You should buy it.
That's good for your marketer,yeah.
So no shade if you had successwith that and no shade if you
bought that product.
Fuck, we bought it.
We added it into our processbecause we could see that it
(02:56):
aligned with what we did.
But we've since moved away fromthat because it didn't align.
Once we kind of got in there.
But in saying that, thosepeople that came through that
with us, we offered them ourcoaching for free for months
because we knew if that's whatthey wanted to do, that's fine.
Everybody needs a chance to getinto this.
But what we then wanted to dois be like okay, now you're here
and you've got this, let'sactually teach you, let's
(03:18):
actually support you, let'sactually show you what you can
do with that skill set and howyou can transform that.
And then it actually takes timeto build an audience, a
business, a product, solve aproblem, all the things.
And I think TikTok's that kindof thing where you just see
little snippets of people'ssuccess, and I mean there was a
(03:41):
lot of people lying about incomeclaims and all that sort of
stuff.
You just don't know, and youdon't know how long they've been
a content creator before, howlong they have run other
multiple businesses before.
Like you, just see that this isday one of my digital marketing
journey.
Oh, I made $6,000.
And it's the same with me.
(04:03):
Like before I got into UGC, yes, I was very, you know, knew
nothing about content creation.
I had spent five or more yearsprior trying to make other
businesses work, buildingwebsites, getting products.
It didn't happen overnight forme, even though it may have
(04:26):
looked like that on TikTokbecause it was.
This is day one of my UGCjourney, or affiliate marketing
journey.
What have you?
There was other stuff.
Yeah, I think, if you're havingthat feeling of why isn't it
working for me, there are thingsthat you can do to help support
you to get there.
And that's one thing thatcertainly we love to teach our
(04:50):
students, because, although wesay it's not easy and it's not
quick, one thing that we do knowworks is UGC.
We do know because we havehundreds of testimonials of
people that have no following,that have not really created
content before or have anexisting business that is going
nowhere.
That's like I need some moneyor I'm going to have to go back
to work.
So then they've done UGC andthey've implemented what we've
(05:11):
taught them and now they're in aposition where now they're
making some money so they cankind of have a bit of a breather
and build their bigger thing.
And building the bigger thing,building the personal brand,
building the personal brand,building the bigger vision
that's what takes time andthat's what was skimmed over in
this whole digital marketingboom.
So yeah, and do you want totouch on shiny objects for a
(05:34):
minute?
You see, it's not a shinyobject in the sense that it
teaches you fundamental skillsfrom proven strategies that are
going to help you in yourbusiness long term.
They are skills if you want tobe in this digital marketing
space.
They are skills that you willtake with you forever.
So it's not necessarily thisshiny object that's going to
(06:00):
take you away from your ultimategoal.
It's going to make it easierand quicker and you get paid
along the way.
There was a very good TikTokfrom Alex Hamosi and he was
talking about how long and hardit is to build a business, and a
lot of people have this falsesense of how quick it should
(06:22):
take and they try a businessmodel and they go at it for six
months and they're like, oh,this is hard, it's not working,
I'm going to go over here.
And then they jump to the nextthing and then they start from
square zero again.
They do it for a while.
They see other people succeedin this different business model
that's going to be.
You know, this is the onethat's going to work for me.
And then they get six months in.
(06:43):
That's too hard, it's notworking, I'm going to go to the
next one and every time you dothat you're six months behind.
You're six months behind,whereas if you have just
understood from the very firstbusiness model that you tried
that it's going to take time andI need to stick to it for a
long period of time for it toactually work and so jumping
(07:06):
from thing to thing, shinyobject to shiny object, you're
going to go nowhere.
But at least with the GC is theskills.
They're not shiny object skills, they're fundamental.
It's kind of like anapprenticeship for marketing,
like you're basically gettingpaid to learn big scale
marketing.
(07:26):
You're getting paid tounderstand how to brand, like in
doing UGC, for example, comingfrom a brand and marketing
standpoint, you need tounderstand the brand.
You need to understand theirideal customer.
You need to understand what itis you like about the product
and how you could sell that tosomeone else.
So you're learning afundamental, foundational
skillset that you can bring intoyour own business that you can
(07:47):
then help you to articulate yourbrand message and your audience
structure and who they are andhow to sell to them and what to
say to them and your messaging.
All of that is brought in.
So it's basically like anapprenticeship for marketing and
also some of these biggerbrands that you potentially will
be working with as a UGCcreator.
The founders of those brandshave probably been at it for
(08:09):
years to get their messagingright, get the product right,
get the website, build theaudience.
All these things taken years toget there.
And you come in as a UGCcreator and you go back and look
at all this stuff that they'vedone to get where they are now.
And you know, just the otherday I went to a brand to get
some of my feedback on one of mycampaigns that I worked with
(08:30):
them with and he gave me accessto like how much money they've
spent on the ads, thank you, howmuch money they made.
Like I wasn't expecting that.
He just gave me all of that.
I'm like, fuck it, rightio,that's a lot of money that you
spent on that ad.
But it gives you.
You know, if you build theserelationships with these
established brands who haveprobably been at it for years
(08:52):
and years and years, you get aninside look and you start to
understand like it's a lot ofwork to get there and it does
take a lot of time, and socialmedia is has a funny way of you
know.
You start to compare yourselfto other people and other brands
because it looks like they'vehad overnight success when
(09:14):
really they haven't.
Yeah, exactly.
And so I suppose just to touchon the other like shiny object
as well we won't keep thisepisode long, but just when you.
The other shiny object part iseven the amount of people that
I've seen over my time.
They do one course and theydon't quite get through it and
they haven't quite nailed thatyet, but then they're like, oh,
(09:36):
but that one might be better, sothey'll do that one when really
the stuff that they needed wasalready in the original one to
start with.
They just haven't done theuncomfortable part of doing the
work or creating the content.
So always trying to find thenext little puzzle piece, just
if you take action, that'swhat's going to move you forward
(09:56):
, that's what's going to helpyou understand.
Oh, now I really do needsupport here.
Or, you know, maybe I just needto, you know, get another UGC
job to fund the next part ofthis.
Or maybe I just need toconcentrate on UGC for six
months to get myself up andrunning and moving and going,
and then I'll be able toconcentrate on my business or
whatever that looks like.
(10:17):
Because even in that process Ithink you know we spoke about
this recently, mia there's, youknow, there's conversation
around UGC takes up a lot oftime and that's, that's true.
It can take up time.
But if you go to work and youleave work at 8.30 in the
morning and you have to get yourkids to school, to OSH, then
(10:38):
you have to pack everybody'slunch and do all those things
and then put them in afterschool care and then drive to
your job and then drive home andthen come back.
That also takes time andsometimes a UGC job can pay you
better than doing that entireday's process.
So, just keeping that in mind, Ithink, as we are entrepreneurs,
yes, these things can take time, but what is the bigger thing
(11:00):
you're working towards and thatmight help you understand?
Okay, the time's worth it.
I'm going to put in this timenow because the other side of
this is exactly what I want.
Yeah, and when you get thatfeeling of my growth isn't
happening quick enough, everyoneelse seems to be succeeding
quicker than me.
Just remember that everyone'sjourney is different.
They've got different priorexperiences.
(11:23):
And building an audience onlinetake a lot of time, and
figuring out your audience andsolving a problem for them and
testing and all the things it.
Yeah, it's not easy and ittakes a long time, so stick out
of buckos.
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