December 16, 2024 • 26 mins
In today's episode, we delve into the world of authentic Instagram growth with Amy from @the_reel_amy, who has mastered the art of building genuine engagement and achieving six-figure success without relying on viral trends or a massive following. Discover the benefits of staying true to your personal brand and the risks associated with the 'follow-the-leader' approach that dominates much of social media today.
Amy's story underscores the power of authenticity and highlights the pitfalls of adhering to conventional 'expert' rules that can stifle creativity and connection. We discuss how her commitment to genuine content has paved the way for sustainable success in the ever-changing social media landscape.
We also tackle the critical issues surrounding content ownership and attribution, sparked by Amy's experience with her viral content being copied without credit. This conversation extends into the ethics of content sharing and monetization on platforms like Instagram and TikTok, emphasizing the importance of proper crediting and the impact of personal branding in a space where content can often feel impersonal and recycled.
For creators feeling stuck or constantly comparing themselves to others, Amy's journey offers refreshing insights. We explore how her reach expanded unexpectedly by aligning her posting strategy with her authentic self, and how embracing discomfort and "messy action" can unlock a unique voice that resonates with audiences.
Tune in to be inspired by Amy's approach to social media, where being genuine doesn't just differentiate you from the crowd—it can also drive remarkable growth. Whether you're a seasoned content creator or just starting out, this episode provides valuable strategies for anyone looking to enhance their social media presence authentically.
FOLLOW @the_reel_amy here
💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?
Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE
Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE
Follow Us:
- Instagram: @hivehubcollective
- TikTok: @hivehubcollective
Products We Recommend & are Affiliates for:
- 14-Day Free Trial at STAN STORE
- Get OPUS Clips for your Social Media
- Start Creating with Kajabi
- ...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay, buckle up.
This week on the podcast, weare talking to Amy from the Real
Amy on Instagram.
Now, amy is an absolute powerpack of energy and light and so
much resources and informationwhen it comes to Instagram.
Now, what we found with Amy isshe came into our masterclass
and we were going to ask her afew questions about Instagram
how we can grow our profiles,how we can expand, and she came
(00:22):
in with so much energy, so manynuggets of gold and truth, like
the real, authentic truth, whichwe all needed to hear.
And what we loved the most isit was not what you hear from
the gurus, it was the honesttruth and how you can grow an
Instagram profile.
So the entire discussion we hadis inside our membership, but
we thought we'd chop this upbecause there were some good
(00:43):
bits that we thought on thepodcast.
You deserve to hear this, sobuckle in and let's go.
I'm Mia, a mum of two, a formerburnt out ambo who sold it all
to travel Australia in thecaravan and turned a single
TikTok idea into a six-figurecontent creation business
leveraging UGC.
And I'm Kristen, also a mum oftwo, with over 15 years
experience in branded marketing.
(01:04):
I went from the corporate worldto being made redundant, and
decided to back my idea ofstarting a branding business and
a successful wedding venue sidehustle, generating six figures,
all whilst living on thevineyard.
One random DM between ussparked more than just a
friendship.
It ignited a passion to mentorwomen online around the world.
We know what it takes to makeit work online and we're here to
show you what's possible.
(01:24):
In less than 12 months, webuilt a six-figure membership
together.
And here's the kicker we havenot met in person yet.
That is a kicker.
We're here to show you thepower of reoccurring revenue and
how achievable it really is.
We don't sugarcoat thingsaround here.
We talk about the real shit,the good shit and the bullshit.
So buckle up, let's go.
(01:45):
Guys, we're professional guys.
We'll hit it.
Mia, let's do this, we're done.
Yes, let's go.
First things first, instagram.
Is there any sneaky littlesettings that are going to
affect your reach?
Speaker 2 (02:00):
Okay, little like tips and tricky sort of things.
Okay, well, first thing, I'dlike to remind people because
this is where I think a lot ofpeople get unstuck, and people
are probably going to hate thisadvice because you've really got
to fuck the rules off.
I have done when you think ofevery rule that you get taught
(02:21):
by gurus that pop up on yourInstagram and it's like guys.
For a while there it was likeGod and you would have totally
done it where it's like, putyour what are the freaking SEO
words and then put them and thendrag them off and all this sort
of stuff, and then make sureyour captions full of SEOs have
only seven hashtags actually try20, all this sort of shit.
The moment I stopped actuallydoing any of those things was
(02:45):
the moment that things changedfor me.
So, when it comes to likesettings and things like that, I
have no joke.
I have no particular setting on.
That has made a significantdifference.
Prior to that, I had triedtagging USA because for a while
there, the trend was to, likeyou know, want to build your
audience, put your location asUSA, all that.
So it did nothing.
It really did nothing.
(03:06):
So I have no particularsettings on.
I used to have specific times Iposted and, as you know, for a
while there like probably how Ihad to burn out.
Who would have fucking thoughtI was posting three times a day?
Because it was the thing.
It was three times a daymorning, noon, night and again
it was slow going.
As soon as I relaxed, as soonas I took all the rules away off
(03:31):
myself, because we often putthem on ourselves because, again
, this is the thing.
Can I just remind people that alot of what you see on Instagram
is clickbait.
So when someone's like I've gotan engagement thing following
for you or whatever it is, whenthey've got something and you're
just like, oh, comment thisword, just know that that is
clickbait.
Just know that they want you tocomment because it boosts, it
does it boosts their algorithm,it gets you into their many chat
(03:53):
feed and everything like that.
For the most part it's bullshit.
Nobody has it completelyfigured out and, if I'm quite
honest, sometimes it is just theluck of the draw.
But I will honestly say you donot need to go viral, you do not
need to have a huge followingto be a success.
You really don't.
I made my first six figures inthe online space, and I think I
(04:15):
started with 700 followers.
I made my first sale and then,I think by the end of last year,
I still only had like 3,000 orsomething followers, and I made
six videos at that time.
So I don't want people to belike, well, that's not the thing
.
But what I want you to do isalso take the pressure off
yourselves.
There is no magic pill, thereis no magic setting, there is no
(04:37):
magic time, there is no magicamount.
You have to do things thatyou're comfortable with.
That shows your authenticityand that you can sustain,
because what is shit is whenyou're like God.
I've just fucking steamrolledhere now.
Speaker 1 (04:54):
I've just seen that going.
She's talking our language andshe can continue all day.
And now I'm going to make thisinto a podcast and clips and pop
it in there, so you just keepgoing.
Speaker 2 (05:02):
I'm just like taking your question, I've just like
sprinted away with it.
Speaker 1 (05:06):
Good, because, like, it's the honest stuff that we
need to hear, because mia and Iknow that that's exactly the
truth.
Yeah, trying to get it through,even ourselves.
Sometimes it's like like it's anumbers game in terms of if
you've got the numbers, peoplebelieve you must be good, but
then there's a lot of likebusiness coaches that have had
luck or whatever, that don'tactually have the backing behind
(05:28):
them, but yet people willinvest hundreds of thousands in
them, potentially, or tens ofthousands, because they've got
the numbers.
So I think it's reallyimportant to remind ourselves
that the numbers don't meanyou're better or worse or
whatever 100%.
Speaker 2 (05:43):
It's a reminder how much money you're making Exactly
, and that was you guys were agreat reminder of that because
you had so many people startingwith UGC and, like my sister was
a great example.
I mean, she was one for mewhere she had like a hundred
followers and she was alreadybooked out and I was just like
holy shit.
So it's all that stuff Likenumbers do not equate to sales.
Numbers do not equate to sales.
(06:08):
Numbers do not equate tosuccess.
I've got a very good friends inthis space who have cracked
over a million and they stillthey've been stuck at like the
7,000 or whatever.
You know what I mean Followersbut they're like oh, I'm stuck,
I'm stuck, but I'm like butyou're making sales all the damn
time.
So you know, it's one of thosethings that, and because we see
it on Instagram all the time,and, like you said, it's that
clickbaity shit that reallypisses me off now, where it's
like I've got this, I've gotthis.
Don't get me wrong.
There is absolutely things youcan do that will improve your
(06:31):
chances of getting more views,and those things are, of course
and we've all heard it beforelike a hook in the first couple
of seconds whether that issomething you've written on the
screen, or whether it is amovement or whether it is
something that people are likeoh, that's relatable.
What I do is, specifically, isattraction marketing, in a sense
(06:52):
that I post relatable funnyshit that people go like, oh, I
get that, that's my life or I'veexperienced that, and that's
enough for people to go, youknow, to engage in that.
Don't get me wrong.
Sometimes even the engagementis shit because you're just like
what?
Like my most recent one thatwent viral, which I was not
expecting it to.
It took me two seconds to filmbecause I did it in two seconds
and the amount of like stupidcomments I've had from people
(07:15):
make do people don't understand.
So that's what I mean.
You can go viral but you stillget stupid like it doesn't
equate to yay, it's like oh, mygod, come on, you know so.
Yeah, so always have.
I'm always like looking atsomething that's relatable for
me.
I used to, and you know it.
You know the ones where you stopand just take note of why you
(07:35):
stopped on that reel when you'rescrolling and you've stopped.
Why did you stop?
Was it what was written on thescreen?
Was it what they were doing?
Was it a funny voiceover andthen go, go, oh, I've stopped
for that.
Why was that?
Can I take that as inspo anduse it myself?
Yeah, that's a great point.
Yeah, because a lot of thetimes that's, that's all it is.
(07:55):
You can take I and believe itor not, like some things come
out of my beautiful ADHD brain.
But I draw a lot of inspo frompeople as well and I go, oh, I
can twist that and make it intomy own.
So definitely draw inspirationof the ones that you stop on.
And why did you stop on that?
What have they written on therethat you've gone?
Huh, that's caught my interest.
How can I put that into mywords?
Even screenshot it, you know,screenshot it I have.
(08:19):
This is probably why my storageis full and I keep.
They keep like upgrade toiCloud.
I'm like I'm not paying $15 amonth.
Speaker 1 (08:28):
They can't get me to get out again.
You go back and you find photosof your kids.
You're like delete.
Speaker 2 (08:34):
Not important, not important.
Whatever this person's writtenis really important.
But I do have folders and Ihave folders on my Instagram.
I have folders in my photoalbums and, for people who don't
know like, you can make folderson Instagram.
So when you find a reel thatyou love, or even if it's just,
even if it's a simple thing itcould be the music, it could be
(08:55):
like what they've written on thepage save it and create a
folder.
And I have to do reels, likereels that I'd like to do with
the music or a voiceover.
I have Reel Inspo.
So then I get inspiration fromthose Reels and I just save them
into those folders.
And that's really simple to dowhen you go to the Save button
the little flag and you cancreate a folder.
(09:16):
So just play with that.
It is simple and then just savethem because, yeah, I draw
inspiration to create it and putit into my own way of doing
things.
Speaker 1 (09:26):
I suppose that's a good point to touch on before we
answer some of the questions.
But first of all, the whole.
You find inspiration from otherpeople's content, but how do
you feel when someone takes yourcontent and takes it as their
own and then sells a productfrom it?
So Amy's got a story thatshe'll share with you, but I
think the first thing toremember is it is absolutely
(09:48):
fine to take inspiration fromother people, and one of the
things that is important andthat I've done in the past is
look at other fields, look atother areas that are not your
niche at all, and see howthey're using the trending sound
, see how they're using theaudios to get you know.
That just allows you to be evenmore creative, instead of kind
of what.
(10:09):
Amy will share her story in amoment, which is hilarious and
true, but we just got to bereally careful with copying
somebody's.
There's a there's a differencebetween copying and taking
inspiration.
Speaker 2 (10:19):
But share your story, amy because, oh, that was
really fun and I've experiencedstuff like this before.
But not to this level, I don'tthink.
And it was my husband who foundit and he was like huh, he was
like and he sent it to me.
He was like, he sent it to meand I was just like, what's this
?
And at the beginning I was like, oh yeah, someone's just copied
my reel.
But then I looked at it and Iwas like, no, when someone
(10:41):
reposts my reel onto their page,it's either a remix or they
will credit.
The one thing I say is youalways credit the person.
I even credit people who I getinspo from.
Sometimes I'm like thanks forthe inspo at someone if I've
done a reel similar to theirs.
But this person is, and she'sgot 145,000 followers.
So my thing was you do knowbetter.
And she fully took my reel myone that was stupidly going
(11:05):
viral and then she put on herpage, twisted it to be kind of
like taking a hit at me, becauseshe was like look, parents,
this is not how we want to be.
We want to make it a safe space.
And I'm like, oh my God,because that was the biggest
thing.
I'm like, oh my god, becausethat was the biggest thing.
I'm like, guys, this is a joke.
Do you think I actuallythreaten my children like I'm
stupid, all of you are stupid,anyone who comes on and goes oh,
(11:26):
we want to make it a safe space.
I'm like my space is not likeI'm gonna.
It's ridiculous anyway.
So she's twisting it and thenshe's selling her digital
product, her parenting product,from my real, which she got 3.5
million views, 56 000 likes, 2000 shares and about a thousand
and something comments of herguide, guide, guide, guide,
(11:46):
guide.
And I was like no, that's takingcopywriting to the whole new
level where you're nowmonetizing off me.
Yeah, yeah, and I was like so Idid hit, I got all my like a
whole bunch of them went inthere and I was just like I was
like bomba, this person.
I was like she has written tome.
She did write to me because Ialso contacted her directly.
(12:06):
Yeah, and I was like she wroteback and she's like I'm so sorry
.
Usually, when I remix, I'm likeno, girl, this was not a remix.
Yeah, now you're just coveringyour tail.
Speaker 1 (12:25):
I know exactly what you did, because I know how you
do it.
So when you have a high 4 000followers, like if she had a
thousand or even a hundred ortwo, it's like whatever, it's
cool, we get it, you don't getit, it's fine, but you do.
Speaker 2 (12:30):
But when you're taking thing and monetizing off
it, that's where I'm like guys,it draws the line.
And this is the thing drawinspiration.
If you share somebody's,absolutely just credit the
creator, because you know.
But when you should, but don'tbe wrong, you can use the same
audio and stuff like that andcreate your own.
That's fine.
But yeah, this was like takingit to a whole new level where I
was like, oh, you'll cross someboundaries, sister.
Speaker 1 (12:51):
No, matter what, just if you're not sure, add a
credit, add a credit, tag them,thank them, you know at least.
Then they're across it and theyknow that you've used it for
inspiration.
I think that's really important.
As creators, we create contentand sometimes it's too close to
someone else's and there'snothing wrong with that.
But if you said inspirationfrom, I think that's important
to remember.
Yeah, yeah, yeah 100%.
Speaker 2 (13:12):
Don't get me wrong.
We've all used the same audiobecause it's trending and we've
done something to it.
That's totally fine, becausethat's just what the social
media game is.
But yeah, when you're using myface or using somebody's face on
your thing, always just likeput a little bit like those that
steal all your content and thenput a different stand store and
stuff like that.
Speaker 1 (13:29):
Tiktok.
I haven't been over tiktokpeople like tiktok.
Speaker 2 (13:32):
I'm like I haven't preached on tiktok in a solid
like year and then people arestill ripping the tiktok off'm
like it's cowboy country overthere.
I'm scared of TikTok, which Ishould probably not be, but it's
a whole other world.
That's why I stick to my laneof Instagram because I'm like oh
, I love Instagram.
Speaker 1 (13:48):
I don't know why this is in my brain.
I don't know if anyone elsefeels the way I feel, but when
I'm on TikTok it is like theWild West and I just post
whatever and I'm just me.
But when I come onto Instagram,for some reason I've got okay,
I've got to be different orsomething, I've got to be more
polished or put the thumbnail on, and I don't know why it is.
But I think once you just letyourself go, that's probably
(14:09):
when the numbers will start toget better, I assume anyway.
Speaker 2 (14:12):
No, a hundred percent .
The thing that I noticed iswhen I started doing things more
true to myself, I always lovedcomedy shit and it's always like
, if you scroll well back intotoday, when I first started, it
was always comedy stuff.
But then I was like but I needto work out how and, don't get
me wrong, I think there's a fineline of attraction, marketing
and also what I'm trying to donow, because, like everybody,
(14:32):
I'm still figuring stuff out,I'm still trying to improve on
myself, I'm still trying toimprove on my own business, but
I'm trying to have a nice, equalsort of thing of comedy, sort
of drawing eyes to my page andthen a few business ones.
So then, people, because if I'mquite honest, how I started in
this space was I was followinganother human being and I
resonated with her stuff and shewas a hilarious farmer and I
(14:55):
was like that's great.
And then one day she posted heraffiliate marketing thing and I
was like that's great.
And then one day she posted heraffiliate marketing thing and I
was like what is that?
What is that?
She'd already got my know, likeand trust, because I was like
this chick's amazing, I love hershit.
And then she got, and that'swhen I started talking to her.
I was like what is this?
I had no clue what any of itmeant.
I had no clue what affiliatemarketing meant.
I had no clue and it wasbecause of that.
So that's what I'm going on now, where it's sort of 80%.
(15:18):
I should maybe make it a littlebit less, but like around that
sort of thing of attractionmarketing, and then I throw in a
few business reels every nowand then, or I speak about it in
my stories quite a bit.
So I think, then, it's a happymedium of not bombarding people
all the time with a sales pitchbut getting people.
People now know me as who I am,as a person, and I think that's
(15:40):
really important, especially inthis online space where you feel
like you can be scammed orbullshitted.
Quite a lot people now know,and they're quite surprised when
I voice note, they're like, ohmy god, you sound exactly the
same.
Or you're like, yeah, I guessthat's me and that's who I am.
But that's what this is andthat's what I think people need
to be reminded of is don't puton a facade or try and change
yourself or look at someone'scontent and go okay, I want to
(16:01):
be more like them.
Like, don't do that, becauseyou'll find it really hard to
keep that up.
You won't know how to show up.
You'll be like shit.
What do I do today?
The reason why I think myaccount sort of exploded is I
started doing things that Iresonated with and I started in
my stories.
I'm a hundred percent'll seethat They'll take you through
shit that's happening in my lifeand I don't know.
(16:21):
You just see the real side ofme in my life and I think a lot
of people then go.
I resonate with that, Iresonate with that.
I resonate with that andauthenticity wins every day of
the week.
Speaker 1 (16:32):
Go there anyway.
Let's go there anyway.
Speaker 2 (16:34):
Okay, because I'm just like that is I want a, a
trending sound.
We love a trending sound and Imean I think most people would
know how to find a trendingsound when the arrow is going up
.
But what you want to be lookingfor and don't get me wrong
Again there is no rhyme orreason, like if it was more than
this.
It's still fine to use, it'stotally fine.
But sometimes when I findsomething I'm like I will go in.
(16:55):
So when I get fed my randomaudios in on my other page, I go
and check what's there andsometimes it's golden where I
tap on it and there's been likethree reels made but it's had
like six point something millionviews from this one reel and
there's only three and I'm likethat's golden.
So that tells me I'm like a noone's using it.
But b like it's had a shit tonof views.
(17:18):
So I'm like I will a hundredpercent use that.
But if I find one, it's about107,000 reels made.
I'm just like, okay, well, thatone's been done.
Like it's not, you can stilluse it a hundred percent.
Like I said, there's no rules,you can still use it if you love
it.
But I'm like every time I go,that's what I love about.
Going onto my other page, isthat so often it feeds me these
(17:39):
reels and sounds and I go intoit and there's millions of views
and minimal reels being madewith it and I'm like there's
your golden nugget.
So it means that it means thatnot many, like clearly no one's
doing it, and so when you do it,it will be like eyes on you,
eyes on you.
Oh my God, that's new.
You know what I mean.
It's already had millions ofviews from somebody else so you
know it's good, so that's whatI'll say.
(18:01):
If it's trending and it's gotless than 10 000 um reels made I
would even say less than thatthen yeah, it's a good.
And it's had millions of viewson its original one, then that's
a golden nugget.
It's a good one to use, haveyou?
Speaker 1 (18:14):
ever bought in original sound from tiktok or
somewhere else and had that?
Yeah, has that been good.
Speaker 2 (18:20):
So I have, and I had like a number of people.
It was that back in the day itwas actually probably around
this time last year it was liketo the window.
Since we've done that, my ballsand I was like I put, I merged
two sounds together and I'm likewhat people think I do to make
money and then what I actuallydo and it's me dancing around.
My husband that went.
I brought that in.
It's my original thing and awhole bunch of people made reels
(18:43):
off that.
So, but I haven't for a whilethere.
That's.
I was like so keen to findoriginal audios and I would go
to the effort of like all theseries that I loved and YouTubed
it and I screen recorded thesounds and then I was going to
like I'll bring them in, and Ihad a whole bunch on my phone.
I was like, oh fuck, this shit.
It's true I was going to bringin original sounds, like because
(19:04):
you can do that, guys.
It's a thing If there'ssomething you love and you're
like, you can make it.
It's very simple to do.
It's changed a little bit,though on like your Instagram
settings.
It used to be like and import.
It's not up there anymore.
It's now.
When you make a reel it's down.
There's all these buttons downthe bottom and there's an import
button down there.
I found it the other daybecause I was like the import
(19:25):
button's gone, oh my God.
So it's still there, it's justcompletely in a different spot.
But yeah, importing audios Ihave done and I did do for a
little bit just to be somethingdifferent.
Speaker 1 (19:34):
I haven't done to want Anybody that's right now
looking for growth and they'relooking for that connection.
We know that whole top offunnel is the way to go.
Have you got any tips foranybody that really does feel
stuck?
I mean, you can shoot that atus.
It feels like I, honestly, andme and I are like as it's broken
, like we just lose more peoplethan we ever gain.
(19:54):
But anybody that's reallyfeeling stuck in terms of other
than like the authentic and isthere anything that you can kind
of throw at us for Instagramknowledge that you've seen work
for you, that you're like, oh, Ididn't think that was going to
be a thing, but that worked likeanything any rare, yeah yeah,
yeah.
Speaker 2 (20:14):
Well, first of all, I think we all go through a time
of plateau.
I felt wildly stuck and itfucking drove me mad.
I was just like and then, okay,okay, there's this thing.
Don't compare yourself, but Iwas comparing myself to other
people and I'm like your contactshit, and I was like I couldn't
believe it.
Can I just say I feel like aswell, oh, the usa accounts, I
(20:37):
feel like they get a lot morereach.
Can I just say that usaaccounts, they explode because I
feel like their reach issomething else and I no joke, I
have been I was so stuck thereand I was stuck at 7,000 and
then I started going backwardsand then all of a sudden, I just
went majorly forward and I'mtrying to even think of what I
did at that time that made thatjust switch.
(21:01):
And then all of a sudden, I wentfrom reached you know how
you've got your like accountsreached I went from something
minuscule to like 4 millionaccounts reached and the only
thing, like I never did anything.
Like I said, I never didanything specifically where I
was like, right, I'm switchingthis up to then to do something
(21:22):
to get out of this, like hold,that I was in.
The only thing I started doingwas I did.
I changed my content.
I think everybody gets a littlebit sick and tired of seeing the
same salesy sort of content andI was doing them a lot, like I
was trying to do them in areally authentic way, like I was
trying to do it in a differentway.
I was trying to make it a bitmore engaging and stuff like
(21:43):
that.
But as soon as I created thingsagain, it just came down to
relatability.
It changed and things that Ifound and I became way more
comfortable within myself and Ijust want to remind people like
it's okay if it takes a littlebit of time for you to find your
feet and to find your grooveand to find how you want to show
up.
It took me a while and you can100% scroll back on my Instagram
(22:04):
and see the changes in mycontent.
It changes from trying to do abit of comedy stuff to then
clickbaity shit because I wastrained that in an affiliate
marketing thing to then going Ihate that to then something else
, to then something else, tothen now like a really nice
little mix and I've been doingit for in March next year It'll
be two years.
Speaker 1 (22:24):
It goes fast, doesn't it?
It's wild.
Speaker 2 (22:29):
But I've changed and I'm still changing and I'm still
finding things I'm still likeokay, because I don't think
there's a dead set strategy thatjust goes bang.
But what I will say is find astrategy that works for you and
that you can be consistent withit's.
At times where you post andghost for freaking six weeks or
five weeks, she's like I'm overthis and you come back and
you're like you're, you'reliterally you're making it 10
(22:49):
times harder for yourself if youdo something like that.
Yeah, so there is no magicposting number.
Like some days there was a timethere I'm.
For me it was a lot, you know,I missed like four or five days
and I was like, oh my god, butit didn't change much, like for
me it didn't change much.
But find your own postingschedule.
It doesn't have to be everysingle day, even if it's like
(23:10):
four days a week and you're justlike, okay, I'm going to do
this and again I sort of plan todo something that's a little
bit relatable, somethingbusinessy, and the accounts that
I've seen that have been reallylike successful, like the one
who I got in on this.
She does the exact same thingand she does it all and she does
it well.
She does it really well.
So just give yourself a littlebit of grace, give yourself a
(23:31):
little bit of time.
Find how you want to show.
There is no, there aredifferent algorithms.
So I will say that.
So there's the reels algorithm,there's a story algorithm and
things like that.
So there's a carousel algorithm.
So they say, reels will getreach, carousels will get
engagement.
And your stories, like, do notunderestimate stories If you're
(23:54):
not showing up in your stories.
Get in your stories.
Get in your stories andshowcase who the hell you are.
Like, give people a bit of aninside scoop into who you are as
a person, and not this like youknow, hi, hi, um, what do I see
all the time?
Happy thursday.
(24:14):
I'm sorry.
I just want to tell you thatyou're a guy you know and I'm
just like you know.
No one gets your personalityfrom that and you don't have to
be crazy like me, where Iliterally will be talking in my
adhd brain.
We'll see something else andwe'll be like what the fuck?
And then it comes back Like youdon't?
That's just how I work.
Show up as you because, believeit or not, there will be
(24:35):
another human being, orthousands of them who will go.
She's exactly like me.
I'm that, I'm that calm andreserved or I felt awkward and
speak about that.
If you feel awkward or you'refeeling something, go.
I'm struggling, but I'm doingit because I know that this is a
gateway to something else.
But don't get me wrong, I findit wildly uncomfortable.
(24:55):
So I want to give you thatinspo to say start wildly
uncomfortable.
Talk to people like that,because there's people sitting
on the other side of the screenwho's going.
I haven't started yet, but thisperson's starting and she's
telling me that she'suncomfortable.
Do you know what I mean?
So, and believe it or not, Iwas wildly uncomfortable talking
on screen.
I remember when I first startedand I did my first voiceover,
(25:17):
everybody in the thing that Iwas doing at the time were like
everyone would like tocongratulate Amy because she did
her first like real voice, andI was like thank you.
So you all start off and youjust do messy, fucking action,
just messy well.
Speaker 1 (25:31):
As you can hear, we had a blasphemic blast with amy.
It was so good to hear herauthentic truth.
When it comes to growing yourinstagram, we know it can be a
tricky, sticky situation forsome people, but I think the key
from our discussion that we hadis being authentic and doing
things that light you up.
So if you are wondering how togrow on Instagram, if you are
wondering how you are going tocreate better content,
(25:54):
consistent content, long-termcontent, then please jump into
our community.
That's what we're talking aboutall the time and obviously this
chat is in there inside of oneof our masterclasses, but for
now, we want you to have anabsolutely ripper day.
Please leave us a littlesomething, something on the
podcast.
If you listen the whole way,you're like that was a good
episode.
If you can, let us know that,that would be amazing, because
that helps us grow on this space, and please feel free to share
(26:18):
it with anyone you know.
Tag anyone you know.
We love bringing this podcast.
So that's all for me today andI hope you have an absolutely
sensational day.
Okay, buckle up.
This week on the podcast, weare talking to Amy from the Real
Amy on Instagram.
Now, amy is an absolute powerpack of energy and light and so
much resources and informationwhen it comes to Instagram.
Now, what we found with Amy isshe came into our masterclass
and we were going to ask her afew questions about Instagram
how we can grow our profiles,how we can expand, and she came
(00:22):
in with so much energy, so manynuggets of gold and truth, like
the real, authentic truth, whichwe all needed to hear.
And what we loved the most isit was not what you hear from
the gurus, it was the honesttruth and how you can grow an
Instagram profile.
So the entire discussion we hadis inside our membership, but
we thought we'd chop this upbecause there were some good
(00:43):
bits that we thought on thepodcast.
You deserve to hear this, sobuckle in and let's go.
I'm Mia, a mum of two, a formerburnt out ambo who sold it all
to travel Australia in thecaravan and turned a single
TikTok idea into a six-figurecontent creation business
leveraging UGC.
And I'm Kristen, also a mum oftwo, with over 15 years
experience in branded marketing.
(01:04):
I went from the corporate worldto being made redundant, and
decided to back my idea ofstarting a branding business and
a successful wedding venue sidehustle, generating six figures,
all whilst living on thevineyard.
One random DM between ussparked more than just a
friendship.
It ignited a passion to mentorwomen online around the world.
We know what it takes to makeit work online and we're here to
show you what's possible.
(01:24):
In less than 12 months, webuilt a six-figure membership
together.
And here's the kicker we havenot met in person yet.
That is a kicker.
We're here to show you thepower of reoccurring revenue and
how achievable it really is.
We don't sugarcoat thingsaround here.
We talk about the real shit,the good shit and the bullshit.
So buckle up, let's go.
(01:45):
Guys, we're professional guys.
We'll hit it.
Mia, let's do this, we're done.
Yes, let's go.
First things first, instagram.
Is there any sneaky littlesettings that are going to
affect your reach?
Speaker 2 (02:00):
Okay, little like tips and tricky sort of things.
Okay, well, first thing, I'dlike to remind people because
this is where I think a lot ofpeople get unstuck, and people
are probably going to hate thisadvice because you've really got
to fuck the rules off.
I have done when you think ofevery rule that you get taught
(02:21):
by gurus that pop up on yourInstagram and it's like guys.
For a while there it was likeGod and you would have totally
done it where it's like, putyour what are the freaking SEO
words and then put them and thendrag them off and all this sort
of stuff, and then make sureyour captions full of SEOs have
only seven hashtags actually try20, all this sort of shit.
The moment I stopped actuallydoing any of those things was
(02:45):
the moment that things changedfor me.
So, when it comes to likesettings and things like that, I
have no joke.
I have no particular setting on.
That has made a significantdifference.
Prior to that, I had triedtagging USA because for a while
there, the trend was to, likeyou know, want to build your
audience, put your location asUSA, all that.
So it did nothing.
It really did nothing.
(03:06):
So I have no particularsettings on.
I used to have specific times Iposted and, as you know, for a
while there like probably how Ihad to burn out.
Who would have fucking thoughtI was posting three times a day?
Because it was the thing.
It was three times a daymorning, noon, night and again
it was slow going.
As soon as I relaxed, as soonas I took all the rules away off
(03:31):
myself, because we often putthem on ourselves because, again
, this is the thing.
Can I just remind people that alot of what you see on Instagram
is clickbait.
So when someone's like I've gotan engagement thing following
for you or whatever it is, whenthey've got something and you're
just like, oh, comment thisword, just know that that is
clickbait.
Just know that they want you tocomment because it boosts, it
does it boosts their algorithm,it gets you into their many chat
(03:53):
feed and everything like that.
For the most part it's bullshit.
Nobody has it completelyfigured out and, if I'm quite
honest, sometimes it is just theluck of the draw.
But I will honestly say you donot need to go viral, you do not
need to have a huge followingto be a success.
You really don't.
I made my first six figures inthe online space, and I think I
(04:15):
started with 700 followers.
I made my first sale and then,I think by the end of last year,
I still only had like 3,000 orsomething followers, and I made
six videos at that time.
So I don't want people to belike, well, that's not the thing
.
But what I want you to do isalso take the pressure off
yourselves.
There is no magic pill, thereis no magic setting, there is no
(04:37):
magic time, there is no magicamount.
You have to do things thatyou're comfortable with.
That shows your authenticityand that you can sustain,
because what is shit is whenyou're like God.
I've just fucking steamrolledhere now.
Speaker 1 (04:54):
I've just seen that going.
She's talking our language andshe can continue all day.
And now I'm going to make thisinto a podcast and clips and pop
it in there, so you just keepgoing.
Speaker 2 (05:02):
I'm just like taking your question, I've just like
sprinted away with it.
Speaker 1 (05:06):
Good, because, like, it's the honest stuff that we
need to hear, because mia and Iknow that that's exactly the
truth.
Yeah, trying to get it through,even ourselves.
Sometimes it's like like it's anumbers game in terms of if
you've got the numbers, peoplebelieve you must be good, but
then there's a lot of likebusiness coaches that have had
luck or whatever, that don'tactually have the backing behind
(05:28):
them, but yet people willinvest hundreds of thousands in
them, potentially, or tens ofthousands, because they've got
the numbers.
So I think it's reallyimportant to remind ourselves
that the numbers don't meanyou're better or worse or
whatever 100%.
Speaker 2 (05:43):
It's a reminder how much money you're making Exactly
, and that was you guys were agreat reminder of that because
you had so many people startingwith UGC and, like my sister was
a great example.
I mean, she was one for mewhere she had like a hundred
followers and she was alreadybooked out and I was just like
holy shit.
So it's all that stuff Likenumbers do not equate to sales.
Numbers do not equate to sales.
(06:08):
Numbers do not equate tosuccess.
I've got a very good friends inthis space who have cracked
over a million and they stillthey've been stuck at like the
7,000 or whatever.
You know what I mean Followersbut they're like oh, I'm stuck,
I'm stuck, but I'm like butyou're making sales all the damn
time.
So you know, it's one of thosethings that, and because we see
it on Instagram all the time,and, like you said, it's that
clickbaity shit that reallypisses me off now, where it's
like I've got this, I've gotthis.
Don't get me wrong.
There is absolutely things youcan do that will improve your
(06:31):
chances of getting more views,and those things are, of course
and we've all heard it beforelike a hook in the first couple
of seconds whether that issomething you've written on the
screen, or whether it is amovement or whether it is
something that people are likeoh, that's relatable.
What I do is, specifically, isattraction marketing, in a sense
(06:52):
that I post relatable funnyshit that people go like, oh, I
get that, that's my life or I'veexperienced that, and that's
enough for people to go, youknow, to engage in that.
Don't get me wrong.
Sometimes even the engagementis shit because you're just like
what?
Like my most recent one thatwent viral, which I was not
expecting it to.
It took me two seconds to filmbecause I did it in two seconds
and the amount of like stupidcomments I've had from people
(07:15):
make do people don't understand.
So that's what I mean.
You can go viral but you stillget stupid like it doesn't
equate to yay, it's like oh, mygod, come on, you know so.
Yeah, so always have.
I'm always like looking atsomething that's relatable for
me.
I used to, and you know it.
You know the ones where you stopand just take note of why you
(07:35):
stopped on that reel when you'rescrolling and you've stopped.
Why did you stop?
Was it what was written on thescreen?
Was it what they were doing?
Was it a funny voiceover andthen go, go, oh, I've stopped
for that.
Why was that?
Can I take that as inspo anduse it myself?
Yeah, that's a great point.
Yeah, because a lot of thetimes that's, that's all it is.
(07:55):
You can take I and believe itor not, like some things come
out of my beautiful ADHD brain.
But I draw a lot of inspo frompeople as well and I go, oh, I
can twist that and make it intomy own.
So definitely draw inspirationof the ones that you stop on.
And why did you stop on that?
What have they written on therethat you've gone?
Huh, that's caught my interest.
How can I put that into mywords?
Even screenshot it, you know,screenshot it I have.
(08:19):
This is probably why my storageis full and I keep.
They keep like upgrade toiCloud.
I'm like I'm not paying $15 amonth.
Speaker 1 (08:28):
They can't get me to get out again.
You go back and you find photosof your kids.
You're like delete.
Speaker 2 (08:34):
Not important, not important.
Whatever this person's writtenis really important.
But I do have folders and Ihave folders on my Instagram.
I have folders in my photoalbums and, for people who don't
know like, you can make folderson Instagram.
So when you find a reel thatyou love, or even if it's just,
even if it's a simple thing itcould be the music, it could be
(08:55):
like what they've written on thepage save it and create a
folder.
And I have to do reels, likereels that I'd like to do with
the music or a voiceover.
I have Reel Inspo.
So then I get inspiration fromthose Reels and I just save them
into those folders.
And that's really simple to dowhen you go to the Save button
the little flag and you cancreate a folder.
(09:16):
So just play with that.
It is simple and then just savethem because, yeah, I draw
inspiration to create it and putit into my own way of doing
things.
Speaker 1 (09:26):
I suppose that's a good point to touch on before we
answer some of the questions.
But first of all, the whole.
You find inspiration from otherpeople's content, but how do
you feel when someone takes yourcontent and takes it as their
own and then sells a productfrom it?
So Amy's got a story thatshe'll share with you, but I
think the first thing toremember is it is absolutely
(09:48):
fine to take inspiration fromother people, and one of the
things that is important andthat I've done in the past is
look at other fields, look atother areas that are not your
niche at all, and see howthey're using the trending sound
, see how they're using theaudios to get you know.
That just allows you to be evenmore creative, instead of kind
of what.
(10:09):
Amy will share her story in amoment, which is hilarious and
true, but we just got to bereally careful with copying
somebody's.
There's a there's a differencebetween copying and taking
inspiration.
Speaker 2 (10:19):
But share your story, amy because, oh, that was
really fun and I've experiencedstuff like this before.
But not to this level, I don'tthink.
And it was my husband who foundit and he was like huh, he was
like and he sent it to me.
He was like, he sent it to meand I was just like, what's this
?
And at the beginning I was like, oh yeah, someone's just copied
my reel.
But then I looked at it and Iwas like, no, when someone
(10:41):
reposts my reel onto their page,it's either a remix or they
will credit.
The one thing I say is youalways credit the person.
I even credit people who I getinspo from.
Sometimes I'm like thanks forthe inspo at someone if I've
done a reel similar to theirs.
But this person is, and she'sgot 145,000 followers.
So my thing was you do knowbetter.
And she fully took my reel myone that was stupidly going
(11:05):
viral and then she put on herpage, twisted it to be kind of
like taking a hit at me, becauseshe was like look, parents,
this is not how we want to be.
We want to make it a safe space.
And I'm like, oh my God,because that was the biggest
thing.
I'm like, oh my god, becausethat was the biggest thing.
I'm like, guys, this is a joke.
Do you think I actuallythreaten my children like I'm
stupid, all of you are stupid,anyone who comes on and goes oh,
(11:26):
we want to make it a safe space.
I'm like my space is not likeI'm gonna.
It's ridiculous anyway.
So she's twisting it and thenshe's selling her digital
product, her parenting product,from my real, which she got 3.5
million views, 56 000 likes, 2000 shares and about a thousand
and something comments of herguide, guide, guide, guide,
(11:46):
guide.
And I was like no, that's takingcopywriting to the whole new
level where you're nowmonetizing off me.
Yeah, yeah, and I was like so Idid hit, I got all my like a
whole bunch of them went inthere and I was just like I was
like bomba, this person.
I was like she has written tome.
She did write to me because Ialso contacted her directly.
(12:06):
Yeah, and I was like she wroteback and she's like I'm so sorry
.
Usually, when I remix, I'm likeno, girl, this was not a remix.
Yeah, now you're just coveringyour tail.
Speaker 1 (12:25):
I know exactly what you did, because I know how you
do it.
So when you have a high 4 000followers, like if she had a
thousand or even a hundred ortwo, it's like whatever, it's
cool, we get it, you don't getit, it's fine, but you do.
Speaker 2 (12:30):
But when you're taking thing and monetizing off
it, that's where I'm like guys,it draws the line.
And this is the thing drawinspiration.
If you share somebody's,absolutely just credit the
creator, because you know.
But when you should, but don'tbe wrong, you can use the same
audio and stuff like that andcreate your own.
That's fine.
But yeah, this was like takingit to a whole new level where I
was like, oh, you'll cross someboundaries, sister.
Speaker 1 (12:51):
No, matter what, just if you're not sure, add a
credit, add a credit, tag them,thank them, you know at least.
Then they're across it and theyknow that you've used it for
inspiration.
I think that's really important.
As creators, we create contentand sometimes it's too close to
someone else's and there'snothing wrong with that.
But if you said inspirationfrom, I think that's important
to remember.
Yeah, yeah, yeah 100%.
Speaker 2 (13:12):
Don't get me wrong.
We've all used the same audiobecause it's trending and we've
done something to it.
That's totally fine, becausethat's just what the social
media game is.
But yeah, when you're using myface or using somebody's face on
your thing, always just likeput a little bit like those that
steal all your content and thenput a different stand store and
stuff like that.
Speaker 1 (13:29):
Tiktok.
I haven't been over tiktokpeople like tiktok.
Speaker 2 (13:32):
I'm like I haven't preached on tiktok in a solid
like year and then people arestill ripping the tiktok off'm
like it's cowboy country overthere.
I'm scared of TikTok, which Ishould probably not be, but it's
a whole other world.
That's why I stick to my laneof Instagram because I'm like oh
, I love Instagram.
Speaker 1 (13:48):
I don't know why this is in my brain.
I don't know if anyone elsefeels the way I feel, but when
I'm on TikTok it is like theWild West and I just post
whatever and I'm just me.
But when I come onto Instagram,for some reason I've got okay,
I've got to be different orsomething, I've got to be more
polished or put the thumbnail on, and I don't know why it is.
But I think once you just letyourself go, that's probably
(14:09):
when the numbers will start toget better, I assume anyway.
Speaker 2 (14:12):
No, a hundred percent .
The thing that I noticed iswhen I started doing things more
true to myself, I always lovedcomedy shit and it's always like
, if you scroll well back intotoday, when I first started, it
was always comedy stuff.
But then I was like but I needto work out how and, don't get
me wrong, I think there's a fineline of attraction, marketing
and also what I'm trying to donow, because, like everybody,
(14:32):
I'm still figuring stuff out,I'm still trying to improve on
myself, I'm still trying toimprove on my own business, but
I'm trying to have a nice, equalsort of thing of comedy, sort
of drawing eyes to my page andthen a few business ones.
So then, people, because if I'mquite honest, how I started in
this space was I was followinganother human being and I
resonated with her stuff and shewas a hilarious farmer and I
(14:55):
was like that's great.
And then one day she posted heraffiliate marketing thing and I
was like that's great.
And then one day she posted heraffiliate marketing thing and I
was like what is that?
What is that?
She'd already got my know, likeand trust, because I was like
this chick's amazing, I love hershit.
And then she got, and that'swhen I started talking to her.
I was like what is this?
I had no clue what any of itmeant.
I had no clue what affiliatemarketing meant.
I had no clue and it wasbecause of that.
So that's what I'm going on now, where it's sort of 80%.
(15:18):
I should maybe make it a littlebit less, but like around that
sort of thing of attractionmarketing, and then I throw in a
few business reels every nowand then, or I speak about it in
my stories quite a bit.
So I think, then, it's a happymedium of not bombarding people
all the time with a sales pitchbut getting people.
People now know me as who I am,as a person, and I think that's
(15:40):
really important, especially inthis online space where you feel
like you can be scammed orbullshitted.
Quite a lot people now know,and they're quite surprised when
I voice note, they're like, ohmy god, you sound exactly the
same.
Or you're like, yeah, I guessthat's me and that's who I am.
But that's what this is andthat's what I think people need
to be reminded of is don't puton a facade or try and change
yourself or look at someone'scontent and go okay, I want to
(16:01):
be more like them.
Like, don't do that, becauseyou'll find it really hard to
keep that up.
You won't know how to show up.
You'll be like shit.
What do I do today?
The reason why I think myaccount sort of exploded is I
started doing things that Iresonated with and I started in
my stories.
I'm a hundred percent'll seethat They'll take you through
shit that's happening in my lifeand I don't know.
(16:21):
You just see the real side ofme in my life and I think a lot
of people then go.
I resonate with that, Iresonate with that.
I resonate with that andauthenticity wins every day of
the week.
Speaker 1 (16:32):
Go there anyway.
Let's go there anyway.
Speaker 2 (16:34):
Okay, because I'm just like that is I want a, a
trending sound.
We love a trending sound and Imean I think most people would
know how to find a trendingsound when the arrow is going up
.
But what you want to be lookingfor and don't get me wrong
Again there is no rhyme orreason, like if it was more than
this.
It's still fine to use, it'stotally fine.
But sometimes when I findsomething I'm like I will go in.
(16:55):
So when I get fed my randomaudios in on my other page, I go
and check what's there andsometimes it's golden where I
tap on it and there's been likethree reels made but it's had
like six point something millionviews from this one reel and
there's only three and I'm likethat's golden.
So that tells me I'm like a noone's using it.
But b like it's had a shit tonof views.
(17:18):
So I'm like I will a hundredpercent use that.
But if I find one, it's about107,000 reels made.
I'm just like, okay, well, thatone's been done.
Like it's not, you can stilluse it a hundred percent.
Like I said, there's no rules,you can still use it if you love
it.
But I'm like every time I go,that's what I love about.
Going onto my other page, isthat so often it feeds me these
(17:39):
reels and sounds and I go intoit and there's millions of views
and minimal reels being madewith it and I'm like there's
your golden nugget.
So it means that it means thatnot many, like clearly no one's
doing it, and so when you do it,it will be like eyes on you,
eyes on you.
Oh my God, that's new.
You know what I mean.
It's already had millions ofviews from somebody else so you
know it's good, so that's whatI'll say.
(18:01):
If it's trending and it's gotless than 10 000 um reels made I
would even say less than thatthen yeah, it's a good.
And it's had millions of viewson its original one, then that's
a golden nugget.
It's a good one to use, haveyou?
Speaker 1 (18:14):
ever bought in original sound from tiktok or
somewhere else and had that?
Yeah, has that been good.
Speaker 2 (18:20):
So I have, and I had like a number of people.
It was that back in the day itwas actually probably around
this time last year it was liketo the window.
Since we've done that, my ballsand I was like I put, I merged
two sounds together and I'm likewhat people think I do to make
money and then what I actuallydo and it's me dancing around.
My husband that went.
I brought that in.
It's my original thing and awhole bunch of people made reels
(18:43):
off that.
So, but I haven't for a whilethere.
That's.
I was like so keen to findoriginal audios and I would go
to the effort of like all theseries that I loved and YouTubed
it and I screen recorded thesounds and then I was going to
like I'll bring them in, and Ihad a whole bunch on my phone.
I was like, oh fuck, this shit.
It's true I was going to bringin original sounds, like because
(19:04):
you can do that, guys.
It's a thing If there'ssomething you love and you're
like, you can make it.
It's very simple to do.
It's changed a little bit,though on like your Instagram
settings.
It used to be like and import.
It's not up there anymore.
It's now.
When you make a reel it's down.
There's all these buttons downthe bottom and there's an import
button down there.
I found it the other daybecause I was like the import
(19:25):
button's gone, oh my God.
So it's still there, it's justcompletely in a different spot.
But yeah, importing audios Ihave done and I did do for a
little bit just to be somethingdifferent.
Speaker 1 (19:34):
I haven't done to want Anybody that's right now
looking for growth and they'relooking for that connection.
We know that whole top offunnel is the way to go.
Have you got any tips foranybody that really does feel
stuck?
I mean, you can shoot that atus.
It feels like I, honestly, andme and I are like as it's broken
, like we just lose more peoplethan we ever gain.
(19:54):
But anybody that's reallyfeeling stuck in terms of other
than like the authentic and isthere anything that you can kind
of throw at us for Instagramknowledge that you've seen work
for you, that you're like, oh, Ididn't think that was going to
be a thing, but that worked likeanything any rare, yeah yeah,
yeah.
Speaker 2 (20:14):
Well, first of all, I think we all go through a time
of plateau.
I felt wildly stuck and itfucking drove me mad.
I was just like and then, okay,okay, there's this thing.
Don't compare yourself, but Iwas comparing myself to other
people and I'm like your contactshit, and I was like I couldn't
believe it.
Can I just say I feel like aswell, oh, the usa accounts, I
(20:37):
feel like they get a lot morereach.
Can I just say that usaaccounts, they explode because I
feel like their reach issomething else and I no joke, I
have been I was so stuck thereand I was stuck at 7,000 and
then I started going backwardsand then all of a sudden, I just
went majorly forward and I'mtrying to even think of what I
did at that time that made thatjust switch.
(21:01):
And then all of a sudden, I wentfrom reached you know how
you've got your like accountsreached I went from something
minuscule to like 4 millionaccounts reached and the only
thing, like I never did anything.
Like I said, I never didanything specifically where I
was like, right, I'm switchingthis up to then to do something
(21:22):
to get out of this, like hold,that I was in.
The only thing I started doingwas I did.
I changed my content.
I think everybody gets a littlebit sick and tired of seeing the
same salesy sort of content andI was doing them a lot, like I
was trying to do them in areally authentic way, like I was
trying to do it in a differentway.
I was trying to make it a bitmore engaging and stuff like
(21:43):
that.
But as soon as I created thingsagain, it just came down to
relatability.
It changed and things that Ifound and I became way more
comfortable within myself and Ijust want to remind people like
it's okay if it takes a littlebit of time for you to find your
feet and to find your grooveand to find how you want to show
up.
It took me a while and you can100% scroll back on my Instagram
(22:04):
and see the changes in mycontent.
It changes from trying to do abit of comedy stuff to then
clickbaity shit because I wastrained that in an affiliate
marketing thing to then going Ihate that to then something else
, to then something else, tothen now like a really nice
little mix and I've been doingit for in March next year It'll
be two years.
Speaker 1 (22:24):
It goes fast, doesn't it?
It's wild.
Speaker 2 (22:29):
But I've changed and I'm still changing and I'm still
finding things I'm still likeokay, because I don't think
there's a dead set strategy thatjust goes bang.
But what I will say is find astrategy that works for you and
that you can be consistent withit's.
At times where you post andghost for freaking six weeks or
five weeks, she's like I'm overthis and you come back and
you're like you're, you'reliterally you're making it 10
(22:49):
times harder for yourself if youdo something like that.
Yeah, so there is no magicposting number.
Like some days there was a timethere I'm.
For me it was a lot, you know,I missed like four or five days
and I was like, oh my god, butit didn't change much, like for
me it didn't change much.
But find your own postingschedule.
It doesn't have to be everysingle day, even if it's like
(23:10):
four days a week and you're justlike, okay, I'm going to do
this and again I sort of plan todo something that's a little
bit relatable, somethingbusinessy, and the accounts that
I've seen that have been reallylike successful, like the one
who I got in on this.
She does the exact same thingand she does it all and she does
it well.
She does it really well.
So just give yourself a littlebit of grace, give yourself a
(23:31):
little bit of time.
Find how you want to show.
There is no, there aredifferent algorithms.
So I will say that.
So there's the reels algorithm,there's a story algorithm and
things like that.
So there's a carousel algorithm.
So they say, reels will getreach, carousels will get
engagement.
And your stories, like, do notunderestimate stories If you're
(23:54):
not showing up in your stories.
Get in your stories.
Get in your stories andshowcase who the hell you are.
Like, give people a bit of aninside scoop into who you are as
a person, and not this like youknow, hi, hi, um, what do I see
all the time?
Happy thursday.
(24:14):
I'm sorry.
I just want to tell you thatyou're a guy you know and I'm
just like you know.
No one gets your personalityfrom that and you don't have to
be crazy like me, where Iliterally will be talking in my
adhd brain.
We'll see something else andwe'll be like what the fuck?
And then it comes back Like youdon't?
That's just how I work.
Show up as you because, believeit or not, there will be
(24:35):
another human being, orthousands of them who will go.
She's exactly like me.
I'm that, I'm that calm andreserved or I felt awkward and
speak about that.
If you feel awkward or you'refeeling something, go.
I'm struggling, but I'm doingit because I know that this is a
gateway to something else.
But don't get me wrong, I findit wildly uncomfortable.
(24:55):
So I want to give you thatinspo to say start wildly
uncomfortable.
Talk to people like that,because there's people sitting
on the other side of the screenwho's going.
I haven't started yet, but thisperson's starting and she's
telling me that she'suncomfortable.
Do you know what I mean?
So, and believe it or not, Iwas wildly uncomfortable talking
on screen.
I remember when I first startedand I did my first voiceover,
(25:17):
everybody in the thing that Iwas doing at the time were like
everyone would like tocongratulate Amy because she did
her first like real voice, andI was like thank you.
So you all start off and youjust do messy, fucking action,
just messy well.
Speaker 1 (25:31):
As you can hear, we had a blasphemic blast with amy.
It was so good to hear herauthentic truth.
When it comes to growing yourinstagram, we know it can be a
tricky, sticky situation forsome people, but I think the key
from our discussion that we hadis being authentic and doing
things that light you up.
So if you are wondering how togrow on Instagram, if you are
wondering how you are going tocreate better content,
(25:54):
consistent content, long-termcontent, then please jump into
our community.
That's what we're talking aboutall the time and obviously this
chat is in there inside of oneof our masterclasses, but for
now, we want you to have anabsolutely ripper day.
Please leave us a littlesomething, something on the
podcast.
If you listen the whole way,you're like that was a good
episode.
If you can, let us know that,that would be amazing, because
that helps us grow on this space, and please feel free to share
(26:18):
it with anyone you know.
Tag anyone you know.
We love bringing this podcast.
So that's all for me today andI hope you have an absolutely
sensational day.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.